SENIOR MARKETING COMMUNICATIONS SPECIALIST – III

Planet Pharma; Harmonville (PA); On-site; USD 79,000 - 92,000; Part time

Job summary

Planet Pharma in Plymouth Meeting, PA, seeks a Senior Marketing Communications Specialist – III to drive data-driven insights across marketing and sales teams. You will analyze brand performance, optimize promotional investments, and guide field execution using large healthcare datasets.

The role focuses on predictive modeling, HCP targeting, and segmentation, with collaboration across analytics, brand leads, and agencies to deliver strategic recommendations.

Qualifications

• Bachelor’s degree in Analytics, Economics, Statistics, or related discipline.
• 5+ years of analytics experience in pharma/healthcare or data-driven commercial environments.
• Proven experience designing analytics studies including MMM, A/B testing, HCP segmentation, and targeting.

Responsibilities

• Conduct deep-dive analyses on brand performance using claims, CRM data, and promotional data.
• Develop insights on prescribers, patient access dynamics, and channel performance.
• Design promotional evaluations (digital, field, non-personal) to isolate ROI and attribution.
• Lead predictive modeling initiatives (HCP targeting, segmentation, call optimization).
• Collaborate with stakeholders on methodologies, prioritization, and readouts.
• Maintain marketing mix models to guide quarterly spend and quantify channel contribution.
• Translate findings into clear presentations for senior leaders.
• Lead quarterly reviews and brand planning with data-driven recommendations.

Skills

Analytics experience

Data interpretation

Communication

MMM

HCP targeting

Segmentation

Model validation

Predictive modeling

Education

Bachelor's degree in Analytics/ economics/ statistics

Tools

Python

R

SQL

IQVIA

Symphony

Job description

Senior Marketing Communications Specialist – III

Location: Plymouth Meeting, Pennsylvania

Category: Professional Services

Salary: Apply for details

Country: United States

Employment: Contract

Worksite: On-Site

Job Description

Target Pay Rate: 57-67/hr

• salary will be commensurate with experience

Responsibilities

We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units. This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution. The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations.

Key Responsibilities

• Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal/external datasets.
• Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy.
• Design and execute promotional evaluations (digital, field, non-personal, patient), including experimental methodologies (test/control diff-in-diff, impact assessments, matched cohorts) to isolate ROI and channel attribution across digital, field, and non-personal tactics
• Lead development and implementation of predictive modeling initiatives such as HCP targeting and segmentation, call optimization, and field force optimization; partner with sales operations to validate model impact.
• Ability to collaborate with multiple internal and external stakeholders (e.g., analytics team members, brand leads, agencies) on complex methodologies, project prioritization and analytical readouts
• Develop and maintain marketing mix model (MMM) to guide quarterly promotional spend allocation and quantify channel contribution to brand performance
• Translate analytical findings into clear, concise presentations for senior leaders.
• Lead or co-lead quarterly business reviews and annual brand planning sessions, translating analytical findings into strategic recommendations on targeting, spend allocation and field execution
• Measure effectiveness of field force initiatives, sample strategy, and targeting lists.
• Partner with leadership to design measurement frameworks and translate business questions into rigorous analytics roadmaps

Qualifications

• Bachelor’s degree in Analytics, Economics, Statistics, or related discipline.
• 5+ years of experience in analytics, preferably within pharma, biotech, healthcare, or a data-driven commercial environment.
• Proven experience designing and interpreting studies, including MMM, A/B testing, HCP segmentation, and dynamic targeting.
• Demonstrated experience designing analytics strategies for both HCP and Patient media and promotional tactics
• Experience working with large datasets and tools such as Python, R, or SQL.
• Strong analytical and problem-solving skills with the ability to structure ambiguous questions.
• Ability to communicate complex findings clearly to non-technical audiences.
• Organizational skills and ability to manage multiple workstreams in a fast-paced environment.
• Experience with IQVIA, Symphony or other healthcare datasets.nts

Equal Opportunity Employer

We are proud to be an equal opportunity employer. We welcome and encourage applications from all qualified candidates regardless of race, sex, gender identity or expression, disability, age, religion or belief, sexual orientation, or any other characteristic protected by applicable laws and regulations. It is our policy not to discriminate against any applicant or employee, and we are committed to fostering a diverse, inclusive, and respectful work environment across all locations in which we operate. We believe that diversity, equity, and inclusion are fundamental to our mission and enhance our ability to serve clients globally. If you have a disability or require any reasonable accommodations during the application or interview process, please inform your recruiter or contact us(opens in new tab) directly so that we can explore the appropriate arrangements.