Senior Marketing Communications Leader

Stryker; Portage (MI); On-site; USD 118,000 - 197,000; Full time

Job summary

Stryker seeks a marketing leader to drive strategy and execution of integrated communications that strengthen the brand and grow the business in the United States. You will lead cross-functional teams, manage budgets, and deliver campaigns across channels to engage customers and achieve measurable results.

You will coach and develop teams, shape communication documents, and prioritize initiatives that align with the product portfolio.

Qualifications

• Bachelor’s degree required.
• 10+ years of work experience required.
• MBA preferred.
• 7+ years of medical device or marketing experience preferred.
• 4+ years of people management experience preferred.
• Excellent presentation and interpersonal communication skills.

Responsibilities

• Interpret and coach the team on the use of competitive insights to shape communication strategy.
• Coach the team to maximize communication in alignment with value proposition.
• Write, coach the team, and gain organizational alignment on key communication documents: business reviews, marketing strategies, proposals and recommendations.
• Empower the team to create and anticipate marketing communication strategies that understand, develop, and enhance the relationship between the customer and the product or portfolio.
• Lead and coach the team to develop and execute impactful strategies and plans to achieve marketing and business objectives.
• Provide clear, strategic, and prioritized communication to the field sales organization through written/verbal communications, presentations, and informal interactions.
• Encourage the team to collaborate and identify unique, creative ways to enable sales.
• Lead, develop, and execute communication strategies that drive the strategic plan for the product and/or portfolio and coach the team on initiation, development, and execution of communication channels & strategies.
• Leverage existing marketing channel strategies, initiate new channels, and make strategic channel decisions based upon ROI while tracking the impact.
• Educate team on writing projects with varying levels of associates and management; consult others on developing and editing large documents and documentation projects.
• Lead discussions about style and tone differences of press releases, marketing brochures, and newsletters.
• Coach team on new ways of building creative; Consistent pulse on industry trends to ensure the brand is up to speed on all things creative.
• Communicate well downward, upward, and outward
• Employ appropriate methods of persuasion when soliciting agreement
• Develop presentation objectives and organize key topics, speaking points, materials, and flow
• Empower and coach team to maximize creative impact
• Determine cost-effective design alternatives to maximize budget
• Coach team on design and development of internal publications and events. Ensure message is on-brand and in Stryker tone of voice.
• Supervise others in their use of data collection, analysis, and reporting tools
• Coach team on new ways to execute events and share results
• Obtain continued pulse on industry trends/shows/events

Skills

Presentation skills

Interpersonal communication

Education

Bachelor's degree

Job description

Stryker seeks a marketing leader to drive strategy and execution of integrated communications that strengthen the brand and grow the business in the United States. You will lead cross-functional teams, manage budgets, and deliver campaigns across channels to engage customers and achieve measurable results.

You will coach and develop teams, shape communication documents, and prioritize initiatives that align with the product portfolio.