Senior Marketing Automation Specialist

Openkrill; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Wave is seeking a Senior Marketing Automation Specialist to own automated customer journeys across email, in-product, and push channels. You’ll partner with Lifecycle, Product Marketing, Growth and Data, translating strategies into scalable automation programs that drive activation, engagement and retention.

You will lead experimentation, measurement, and governance of the automation ecosystem, ensuring personalized, measurable communications while collaborating with cross-functional teams.

Qualifications

• 5+ years of experience in marketing automation, lifecycle marketing operations, CRM, or a related discipline.
• Advanced hands-on experience with Braze, including building multi-step journeys, audience segmentation, behavioral triggers, personalization, and experimentation.
• Experience with Segment and Amplitude to inform segmentation, journey design, and lifecycle optimization.
• Strong understanding of lifecycle marketing across onboarding, activation, engagement, conversion, retention, expansion, and re-engagement.
• Strong analytical and experimentation skills with design and interpretation of tests.
• Knowledge of email, push and in-product messaging best practices, deliverability, consent and cadence management.
• Working knowledge of HTML/CSS and Liquid templating; ability to troubleshoot personalized communications.
• Operational discipline and attention to detail across QA, data accuracy, documentation and governance.
• Collaborative, self-directed approach to own execution while partnering with Growth, Product and Lifecycle Marketing teams.

Responsibilities

• Own the execution, optimization, and operational excellence of automated customer journeys across email, in-product, and push channels.
• Leverage Braze, Segment and Amplitude to turn data into targeted audiences and personalized journeys.
• Translate lifecycle strategies into scalable automation programs with cross-functional partners.
• Drive experimentation and optimization through A/B and multivariate testing across messaging and journey design.
• Own campaign performance and measurement, monitor KPIs and collaborate with Data & Analytics.
• Maintain health and scalability of the marketing automation stack with QA, deliverability, data integrity and governance.
• Serve as the SME for marketing automation, defining events, attributes and integrations for advanced segmentation and personalization.

Skills

Marketing automation

Lifecycle marketing

CRM

Braze

Segment

Amplitude

A/B testing

HTML/CSS

Liquid templating

Data-driven decision making

Cross-functional collaboration

Tools

Braze

Segment

Amplitude

Job description

At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.

The Senior Marketing Automation Specialist is responsible for owning the execution, optimization, and operational excellence of Wave's customer marketing automation programs across email, in-product, and push channels.

Working closely with Lifecycle and Product Marketing, Growth, Product, Data and other cross-functional partners, this role translates customer and business strategies into sophisticated, scalable automated journeys that drive activation, engagement, conversion, retention, and expansion.

This role serves as the subject matter expert in marketing automation, campaign orchestration, testing, and measurement - ensuring our customer communications are highly targeted, personalized, measurable, and continuously optimized.

Here’s How You Make an Impact:

• Own the execution and optimization of automated customer journeys across email, in-product and push channels — from audience creation and build through QA, launch, monitoring and continuous improvement.
• Leverage Braze, Segment and Amplitude to turn customer data into action, using behavioral insights, product usage and lifecycle signals to build targeted audiences, trigger personalized journeys and identify opportunities to improve activation, engagement, conversion and retention.
• Translate lifecycle strategies into scalable automation programs, partnering with Lifecycle, Product Marketing and Growth to determine the right audience, message, channel, timing and journey logic.
• Drive experimentation and optimization through A/B and multivariate testing across messaging, creative, targeting, timing, cadence and journey design, turning results into actionable recommendations.
• Own campaign performance and measurement, monitoring lifecycle and channel KPIs and partnering with Data & Analytics to understand customer behavior, measure impact and uncover opportunities for improvement.
• Ensure the health and scalability of our marketing automation ecosystem, maintaining strong standards for QA, deliverability, data integrity, consent, documentation and campaign governance.
• Serve as the marketing automation subject matter expert, partnering with Product, Data and Engineering to define the customer events, attributes and integrations needed to enable increasingly sophisticated segmentation, personalization and automation.

You Thrive Here By Possessing the Following:

• 5+ years of experience in marketing automation, lifecycle marketing operations, CRM, or a related discipline, ideally within a SaaS, fintech, subscription, or product-led growth environment.
• Advanced hands-on experience with Braze, including building multi-step journeys, audience segmentation, behavioral triggers, personalization, and experimentation.
• Experience working with Segment and Amplitude, with the ability to use customer and product behavioural data to inform segmentation, journey design, and lifecycle optimization.
• Strong understanding of lifecycle marketing across onboarding, activation, engagement, conversion, retention, expansion, and re-engagement.
• Strong analytical and experimentation skills, with experience designing tests, interpreting performance data, and translating insights into actionable recommendations and optimizations.
• Strong knowledge of email, push and in-product messaging best practices, including deliverability, consent management, frequency management, and customer experience.
• Working knowledge of HTML/CSS and Liquid templating; with the ability to troubleshoot personalized, dynamic communications.
• Strong operational discipline and attention to detail, particularly across campaign QA, data accuracy, documentation and governance.
• A collaborative, self-directed approach, with the ability to independently own execution while partnering effectively with Growth, Product and Lifecycle Marketing teams, Data, Product and Engineering.

At Wave, we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Let’s talk about how you can thrive here!

Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process, please let us know by emailing [e-mail]. We will work with you to meet your needs.

We use Google Gemini, a secure AI assistant, during interviews for note-taking purposes only. Notes are kept confidential and are not shared outside the hiring process. This allows our interviewers to stay fully focused on you during the conversation.

This advertised posting is a current vacancy.