Senior Marketing Associate

Cymliving; Fort Wayne (IN); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive base salary plus per-lease bonus

Medical, Dental, and Vision Coverage

401(k) with Generous Company Match

Paid Time Off (PTO), Paid Sick Time, and Paid Holiday

Job summary

A dynamic digital marketing company in Fort Wayne is looking for a skilled professional to lead website development and manage SEO strategies. The role requires strong analytical skills and a collaborative approach to enhance digital performance and drive insights. Candidates should possess at least a bachelor’s degree and 3+ years of relevant experience. The ideal individual will thrive in a fast-paced environment, balancing multiple projects while implementing effective analytical tools.

Qualifications

• 3+ years of experience in digital marketing with an emphasis on website development and SEO.
• Strong analytical mindset with experience translating data into insights.
• Excellent project management skills with ability to manage multiple priorities.

Responsibilities

• Manage company websites and internal listing engines for accuracy and performance.
• Develop and execute comprehensive SEO strategies, monitor rankings and report metrics.
• Collaborate with IT and marketing for alignment of website functionality with business goals.

Skills

Website development

SEO expertise

Google Analytics

HTML basic understanding

Project management

Education

Bachelor’s degree in Marketing, Communications, Computer Science, or related field

Tools

WordPress

Google Tag Manager

SEO tools (Ahrefs, SEMrush, Moz)

Job description

Website Development & Management

• Own day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and seamless user experience.
• Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations.
• Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance.
• Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards.

SEO Strategy & Execution

• Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO (schema, site speed, metadata), and link-building initiatives.
• Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements.
• Stay ahead of industry trends and algorithm updates to ensure CYM Living maintains strong search visibility.
• Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights.

Analytics & Reporting

• Own and assist in developing website analytics and performance dashboards, delivering actionable insights to marketing leadership and regional teams.
• Implement and manage tracking tools (Google Analytics, Google Tag Manager, etc.) to measure campaign performance and lead conversions.
• Ensure reporting integrates with enterprise applications and aligns with IT data governance.

Cross-Functional Collaboration

• Partner with IT and Marketing/Leasing strategy to align website functionality with business goals.
• Support digital advertising, ILS strategy, and lead management by ensuring accurate data flow and landing page performance.

Innovation & Optimization

• Identify opportunities to streamline digital processes, automate workflows, and improve ROI of digital initiatives.
• Research, recommend, and implement new tools or technologies to enhance digital marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent experience).
• 3+ years of experience in digital marketing with a strong emphasis on website development, SEO, and analytics.
• Proficiency in:
  • CMS platforms (WordPress, custom site management systems, or similar)
  • HTML, CSS (basic understanding for troubleshooting)
  • Google Analytics, Google Search Console, and Tag Manager
  • SEO tools (Ahrefs, SEMrush, Moz, etc.)
• Strong analytical mindset with experience translating data into insights and action plans.
• Excellent project management skills, able to manage multiple priorities in a fast-paced environment.
• Collaborative, resourceful, and solutions-oriented with strong communication skills.
• Familiarity with IT systems and integrations, with knowledge of APIs, enterprise applications, and UX/accessibility standards.

Benefits

• Competitive base salary plus per-lease bonus
• Medical, Dental, and Vision Coverage
• Flexible Spending and Health Savings Accounts
• Short-Term Disability and Supplemental Life Insurance
• Employee Assistance Program
• Fitness and Well-Being Program
• Company-Paid Life Insurance and Long-Term Disability
• 401(k) with Generous Company Match
• Paid Time Off (PTO), Paid Sick Time, and Paid Holiday