Senior Marketing Associate

CYM Living; Fort Wayne (IN); On-site; USD 65,000 - 105,000; Full time

Benefits offered by this job

Competitive base salary plus per-lease

Medical, Dental, and Vision Coverage

Flexible Spending and Health Savings

Short-Term Disability and Supplemental

Employee Assistance Program

Fitness and Well-Being Program

Company-Paid Life Insurance and Long‑T

401(k) with Generous Company Match

Paid Time Off (PTO), Paid Sick Time, &

Job summary

CYM Living seeks an experienced Website Development & SEO Manager to own daily website operations and internal listing engines. You will work with internal teams and external developers to rollout new features, audit navigation, and ensure fast, mobile-friendly performance.

You will develop and execute an end-to-end SEO strategy, monitor rankings and traffic, and report insights to marketing leadership. Strong analytics and collaboration skills are required.

Qualifications

• Bachelor’s degree in Marketing, Communications, CS, or related field.
• 3+ years in digital marketing with focus on website development, SEO and analytics.
• Proficiency with CMS platforms, HTML/CSS basics, GA, GSC, and GTM.
• Experience with SEO tools such as Ahrefs, SEMrush, Moz.

Responsibilities

• Own day-to-day management of company websites and internal listing engines.
• Partner with internal teams and external developers to scope, test, and launch features.
• Audit site structure, optimize navigation, and troubleshoot performance.
• Collaborate with IT to meet security, compliance, and usability standards.
• Develop and execute a comprehensive SEO strategy and monitor rankings.
• Monitor traffic metrics and report performance with actionable insights.
• Stay ahead of industry trends and AI-driven tools to strengthen SEO.
• Develop website analytics dashboards and track campaign performance.
• Ensure data flows align with IT governance and reporting needs.
• Work cross-functionally with Marketing/Leasing to align goals and ROI.

Skills

Analytical mindset

Project management

Collaborative

Communication skills

Education

Bachelor's degree in Marketing

Tools

WordPress CMS

HTML

CSS

Google Analytics

Google Tag Manager

Google Search Console

Ahrefs

SEMrush

Moz

Job description

• Own day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and seamless user experience.
• Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations.
• Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance.
• Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards.
• Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO (schema, site speed, metadata), and link-building initiatives.
• Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements.
• Stay ahead of industry trends and algorithm updates to ensure CYM Living maintains strong search visibility.
• Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights.

Website Development & Management

• Own day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and seamless user experience.
• Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations.
• Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance.
• Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards.

SEO Strategy & Execution

• Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO (schema, site speed, metadata), and link-building initiatives.
• Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements.
• Stay ahead of industry trends and algorithm updates to ensure CYM Living maintains strong search visibility.
• Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights.

Analytics & Reporting

• Own and assist in developing website analytics and performance dashboards, delivering actionable insights to marketing leadership and regional teams.
• Implement and manage tracking tools (Google Analytics, Google Tag Manager, etc.) to measure campaign performance and lead conversions.
• Ensure reporting integrates with enterprise applications and aligns with IT data governance.

Cross-Functional Collaboration

• Partner with IT and Marketing/Leasing strategy to align website functionality with business goals.
• Support digital advertising, ILS strategy, and lead management by ensuring accurate data flow and landing page performance.

Innovation & Optimization

• Identify opportunities to streamline digital processes, automate workflows, and improve ROI of digital initiatives.
• Research, recommend, and implement new tools or technologies to enhance digital marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent experience).
• 3+ years of experience in digital marketing with a strong emphasis on website development, SEO, and analytics.
• Proficiency in:
• CMS platforms (WordPress, custom site management systems, or similar)
• HTML, CSS (basic understanding for troubleshooting)
• Google Analytics, Google Search Console, and Tag Manager
• SEO tools (Ahrefs, SEMrush, Moz, etc.)

Strong analytical mindset with experience translating data into insights and action plans. Excellent project management skills, able to manage multiple priorities in a fast-paced environment. Collaborative, resourceful, and solutions-oriented with strong communication skills. Familiarity with IT systems and integrations, with knowledge of APIs, enterprise applications, and UX/accessibility standards.

Benefits

• Competitive base salary plus per-lease bonus
• Medical, Dental, and Vision Coverage
• Flexible Spending and Health Savings Accounts
• Short-Term Disability and Supplemental Life Insurance
• Employee Assistance Program
• Fitness and Well-Being Program
• Company-Paid Life Insurance and Long-Term Disability
• 401(k) with Generous Company Match
• Paid Time Off (PTO), Paid Sick Time, and Paid Holiday