Marketing Associate

Asset Living; San Antonio (TX); On-site; USD 43,000 - 62,000; Full time

Job summary

Asset Living in San Antonio, TX, is seeking a Marketing Associate to provide strategic marketing support across a portfolio of properties. You will collaborate with operational leadership to develop marketing plans, analyze performance data, and drive occupancy through creative campaigns and social media initiatives.

The role includes leveraging centralized marketing resources, coordinating with vendors, and delivering reporting to leadership and clients. Travel is estimated at 5% annually.

Qualifications

• Bachelor's degree in marketing, communications, or related field required.
• Proven experience in marketing support or similar role.
• Strong written and verbal communication skills.
• Familiarity with online digital marketing platforms.

Responsibilities

• Works closely with operational leadership to maintain successful property marketing efforts that support leasing.
• Leverages centralized marketing team support and vendor partners to develop and execute marketing plans for the portfolio.
• Analyzes leasing and marketing performance and provides reporting to leadership and clients.
• Oversees long- and short-term marketing goals with timelines, benchmarks, and KPIs.
• Participates in scheduled calls with leadership and clients to review marketing performance.
• Provides leasing and marketing training to onsite teams.
• Creates marketing ideas and campaigns to increase social media presence and drive qualified traffic.
• Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.

Skills

Marketing support

Communication skills

Analytical skills

Multitasking

Organizational skills

Team collaboration

Education

Bachelor's degree in marketing, communications, or related field

Tools

Yardi

Onesite

Entrata

Rent Dynamics

Knock

Job description

Company Overview

a universal culture of winning.

Marketing Associate

As the Marketing Associate, you will play a pivotal role in providing unparalleled strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our valued clients. In this role, you will collaborate closely with operational leadership to establish and execute effective marketing efforts and leverage your expertise to develop and implement innovative marketing plans, while continuously analyzing performance data to ensure efficiency and success.

• Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio.
• Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.
• Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients.
• Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
• Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
• Provides leasing and marketing training and best practices to onsite teams.
• Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
• Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.
• Travel Requirement: This position may entail travel, estimated at 5% of work time annually for internal meetings.

Company Overview

Asset Living is a third‑party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single‑family home rentals, affordable housing, build‑to‑rent, active adult, and student housing divisions.

Asset Living is a fast‑growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed’. We empower each other to lead by

example, collaborate, and evolve

– inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice

is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset

Living, you become part of a dynamic team that thrives on unity, unique talents, and

a universal culture of winning.

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all

that we do. Join a workplace where success is a collective journey and

leadership is a shared responsibility.

Marketing Associate

As the Marketing Associate, you will play a pivotal role in providing unparalleled strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our valued clients. In this role, you will collaborate closely with operational leadership to establish and execute effective marketing efforts and leverage your expertise to develop and implement innovative marketing plans, while continuously analyzing performance data to ensure efficiency and success.

• Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio.
• Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.
• Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients.
• Responsible for recommending and overseeing the execution of long‑term and short‑term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
• Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
• Provides leasing and marketing training and best practices to onsite teams.
• Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
• Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.
• Travel Requirement: This position may entail travel, estimated at 5% of work time annually for internal meetings.

Essential Duties & Responsibilities

• Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio.
• Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.
• Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients.
• Responsible for recommending and overseeing the execution of long‑term and short‑term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
• Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
• Provides leasing and marketing training and best practices to onsite teams.
• Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
• Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.
• Travel Requirement: This position may entail travel, estimated at 5% of work time annually for internal meetings.

Education & Experience

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience in marketing support or a similar role.
• Strong written and verbal communication skills.
• Familiarity with online digital marketing platforms.
• Excellent organizational skills with the ability to multitask and prioritize effectively.
• Creative mindset with a keen eye for detail.
• Strong analytical and problem‑solving abilities.
• Ability to work independently as well as collaboratively in a team environment.

Preferred

• 1-3 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data‑driven decision making.
• Experience in Real Estate Property Management
• Experience with Property Management Software – Yardi, Onesite, Entrata
• Experience with industry‑related CRMs – Rent Dynamics, Knock.

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice. This is a safety‑sensitive position and may be subject to additional compliance requirements.