Senior Marketing Architect for Theme Park & Tourism Growth

Merlin-Entertainments; Orlando (FL); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health care options

Paid time off

Merlin Magic Pass

Recognition programs

401(k) program

Tuition reimbursement

Learning and advancement opportunities

Job summary

Merlin Entertainments in Orlando, FL, seeks a Senior Creative & Media Marketing Manager to lead a cross-location team driving visitor experiences and demand. You’ll own multi-channel campaigns, align with global branding, and optimize budgets to hit revenue targets.

Ideal candidates bring 5+ years in entertainment/hospitality marketing, strong communication, and a proven track record with ROI-driven campaigns and stakeholder management.

Qualifications

• 5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
• Excellent verbal and written communication skills.
• Proven success in developing and executing integrated marketing campaigns.
• Experience working within complex organizations and collaborating with different teams, balancing priorities.
• Leadership and people management skills, with experience in managing and developing people, directly or indirectly.
• Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.
• Excellent stakeholder management.
• Proven experience managing marketing budgets and demonstrating marketing ROI.

Responsibilities

• Be a key contributor in developing the marketing strategy for your cluster / GTM Director, aligning with the company’s overall business objectives.
• Lead the planning, development, and activation/execution of compelling integrated marketing campaigns for your cluster and experiences that engage and inspire our target audiences and deliver our customer, brand and commercial objectives.
• Creative campaign development and adaptation, from brief to execution, ensuring alignment with brand positioning, audience insight, and business goals; working in conjunction with the global team.
• Work closely with the Global Brand to align marketing efforts with brand strategies and frameworks and drive brand growth.
• Deliver our marketing objectives by embracing matrix working and building partnerships across Merlin and with external agencies to ensure strategies are integrated across all customer touchpoints.
• In collaboration with the Global Insights and Strategy team, drive customer engagement by placing target customers at the heart of marketing plans.
• Work as a team with your cluster to support your GTM Director by developing marketing plans that deliver our cluster objectives.
• Lead and develop your team, including Marketing and Social Media roles, and role model Merlin values and behaviours to all team members around you.
• Provide regular reporting and insight to senior leadership, making data-driven recommendations for continuous improvement.

Skills

Marketing strategy

Campaign management

Leadership

Stakeholder management

Data analytics

Budget management

Communication

Industry passion (entertainment/touris

Job description

Merlin Entertainments in Orlando, FL, seeks a Senior Creative & Media Marketing Manager to lead a cross-location team driving visitor experiences and demand. You’ll own multi-channel campaigns, align with global branding, and optimize budgets to hit revenue targets.

Ideal candidates bring 5+ years in entertainment/hospitality marketing, strong communication, and a proven track record with ROI-driven campaigns and stakeholder management.