Senior Marketing Analytics Specialist

Brasseler USA Inc.; United States; Remote; USD 81,000 - 113,000; Full time

Job summary

A leading company in the healthcare industry is seeking a Senior Marketing Analytics Specialist to support its digital revenue organization. The role involves analyzing marketing data, creating reports, and collaborating with various stakeholders to drive strategic decisions and enhance marketing campaigns. Candidates should have strong analytics and visualization skills, with experience using PowerBI and a Bachelor’s degree preferred.

Qualifications

• Typically requires 5-7+ years of experience in relevant roles.
• Preferred education includes a Bachelor's degree; Master's is a plus.

Responsibilities

• Analyze attributable and incremental revenue and present results using PowerBI.
• Develop innovative reporting and drive marketing analysis across divisions.

Skills

Data analytics

Marketing intelligence

Data visualization

Problem-solving

Communication

Education

Bachelor's Degree or equivalent

Master's and certifications

Tools

PowerBI

Microsoft Excel

Google Analytics 4

Job description

Senior Marketing Analytics Specialist

Apply: Remote type: Work from Home; Locations: USA - Remote; Time type: Full time; Posted on: Posted Yesterday; Job Requisition ID: R130016

Job Overview

This position is responsible for marketing analytics and reporting for the digital revenue organization. The reporting will be based on revenue/profit attribution, incremental business analysis, campaign result tracking, customer insight analysis, and other marketing metrics. The key is to build cohesive reports from various data sources and present insights using data visualization tools. Additionally, the role involves creating target lists for marketing campaigns and tracking results in partnership with management.

Key Responsibilities

• Analyze attributable and incremental revenue, ensure proper attribution, and present results using PowerBI.
• Collaborate with campaign and marketing managers to understand campaigns and develop tracking and insights.
• Develop innovative reporting and visualization to support strategic decisions.
• Support expansion of marketing analysis across divisions and business units under leadership guidance.
• Create and distribute monthly incremental analysis reports.

Data Administration, Attribution & Marketing Tests

• Maintain documentation on report generation processes for knowledge continuity.
• Enhance data visualization and access with third-party tools.

Marketing Automation & Audience Segmentation

• Guide on Marketo Smart Audiences, reviewing for relevance.
• Assist in developing targeted marketing strategies and customer segmentation.
• Provide insights and recommendations to marketing channels.

Special Projects

• Participate in time-sensitive special projects as required.

Knowledge & Skills

• Proficiency in Microsoft Excel, data analytics, and marketing intelligence.
• High proficiency in PowerBI is required.
• Knowledge of Google Analytics 4 is a plus.

General Competencies

• Industry practice understanding.
• Proficiency with tools, systems, and procedures.
• Strong organizational, decision-making, and problem-solving skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to build partnerships internally and externally.
• Effective resolution of complex issues.

Minimum Experience

Typically 5-7+ years of increasing responsibility in relevant roles.

Preferred Education

Bachelor's Degree or equivalent; Master's and certifications are a plus.

The salary range is $81,591-$112,188, with potential bonuses and benefits. The position is currently active.

About Henry Schein

Henry Schein is a Fortune 500 company serving healthcare providers worldwide, founded in 1932. We value diversity and equal opportunity and offer various work arrangements including remote, hybrid, onsite, and field roles.