Senior Marketing Analytics & Measurement Lead - Luna

Amazon; Culver City (CA); On-site; USD 143,000 - 193,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Disability accommodations

Job summary

Amazon Luna is seeking a Senior Marketing Analytics and Measurement Manager to translate marketing context into actionable insights for cross-functional partners. This advisory role leads measurement across paid media, social/creator marketing, creative testing, and brand research, supporting Media, Social, and Brand Strategy teams.

You'll close marketing measurement gaps by defining metrics, bridging data science and business, and ensuring measurement aligns with outcomes across campaigns and

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.

Responsibilities

• Define measurement requirements and the right metrics for each use case—clearly separating upper-funnel brand metrics from performance KPIs.
• Translate marketing strategy into clear attribution requirements for BIE, Finance and business.
• Serve as the marketing measurement SME for brand lift studies and brand health tracking via third-party providers.
• Build and own the framework for measuring organic social and creator/influencer effectiveness—defining methodologies, metrics, benchmarks, and total media value.
• Measure the interplay between earned, owned, and paid media to inform budget allocation across channels.
• Define the measurement framework for creative performance testing and establish how variants and formats are evaluated across channels.
• Partner with media and social teams on A/B and multivariate testing design; translate results into optimization recommendations.
• Onboard and own the creative pre-testing solution—establishing the methodology, benchmarks, and reporting standards.
• Own the brand health tracking—defining methodology, cadence, and KPIs for monitoring awareness, perception, and consideration.
• Lead brand lift study design and interpretation across campaigns; integrate insights into media and creative strategy.
• Provide marketing parameters and hypotheses for experimentation design—identify what to test and what success looks like across media.
• Translate experimentation results into actionable optimization recommendations.

Skills

Marketing analytics

Data-driven decisions

Cross-functional partnering

Excel/Tableau

Tools

SQL

Job description

Amazon Luna is seeking a Senior Marketing Analytics and Measurement Manager to translate marketing context into actionable insights for cross-functional partners. This advisory role leads measurement across paid media, social/creator marketing, creative testing, and brand research, supporting Media, Social, and Brand Strategy teams.

You'll close marketing measurement gaps by defining metrics, bridging data science and business, and ensuring measurement aligns with outcomes across campaigns and