Senior Marketing Analytics Manager

Futureshaper.com; Washington (District of Columbia); On-site; USD 130,000 - 145,000; Full time

Job summary

A nonprofit organization dedicated to K-12 computer science education seeks a Senior Marketing Analytics Manager to lead data-driven insights for marketing efforts. This role will be instrumental in optimizing strategies across various channels and ensuring effective communication of analytics. Ideal candidates will possess significant experience in data analytics, coupled with strong communication skills, to support the mission of expanding computer science access.

Benefits

Technology subsidy

Paid time off (5 weeks total)

100% medical, dental, and vision premiums for employees and dependents

403b retirement plan option

Annual professional development stipend

Qualifications

• Minimum 8 years in data analytics or digital marketing analytics.
• Proven track record in optimizing digital marketing campaigns.
• Strong understanding of KPI frameworks and data management.

Responsibilities

• Lead analysis and communication of insights for strategic decision-making.
• Develop KPI framework for marketing performance optimization.
• Produce regular reports with actionable recommendations.

Skills

Data analysis

Marketing science

Digital marketing analytics

Interpersonal skills

Communication skills

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Tableau

Salesforce

Google Analytics

Job description

COMPANY PROFILE

Code.org is an education innovation nonprofit dedicated to the vision that every student in every school has the opportunity to learn computer science and artificial intelligence as part of their core K-12 education. We expand access to and participation in computer science in schools, with a focus on increasing participation by young women and students from other underrepresented groups. The leading provider of K-12 computer science curriculum in the largest school districts in the United States, Code.org also organizes the annual Hour of Code campaign, which has engaged more than 15% of all students in the world!

JOB SUMMARY

We are seeking a Senior Marketing Analytics Manager to build and lead a robust measurement and reporting practice that drives data-informed decision making across communications and marketing efforts.

DUTIES AND RESPONSIBILITIES

In partnership with the Senior Director of Integrated Media, this role will lead the analysis, interpretation, and communication of data-driven insights to guide strategic decision-making, align stakeholders, and maximize marketing impact. Collaborating closely with the broader Marketing team, this position will ensure cohesive strategies across paid, earned, and owned channels, optimizing performance through consistent KPI tracking, anomaly detection, and spend adjustments. This role will also champion a culture of continuous improvement by sharing insights, best practices, and key learnings that strengthen campaign effectiveness and support Code.org’s mission to expand access to computer science education.

Measurement Strategy & Framework

• Develop and implement a structured, consistent KPI framework to measure and optimize performance across all marketing initiatives.
• Establish benchmarking practices to identify trends, determine areas for improvement, and evaluate marketing’s impact on broader organizational objectives.
• Design and oversee measurement dashboards that track media performance, campaign impact, creative effectiveness, and audience outcomes (e.g., shifts in gender equity in computer science interest).
• Create a unified learning agenda focused on designing, implementing, and analyzing creative and media tests across paid, earned, and owned channels to improve performance and inform strategy.

Tracking, Insights & Optimization

• Partner with channel owners to monitor ongoing KPI tracking for all channels, ensuring real-time data analysis to support spending adjustments, creative testing, and audience targeting.
• Implement, monitor, and manage pixels and other tracking tools across platforms to ensure accurate data capture for marketing performance analysis.
• Set up, organize and manage streams across multiple data sources to flow into a single dashboard (Tableau) for a multi-purpose analytical view.
• Identify anomalies and escalate any critical issues - such as unexpected changes in engagement or traffic patterns, ensuring rapid response and resolution.

Reporting

• Produce regular reporting (i.e., monthly, quarterly, campaign-specific) with insights on channel metrics, creative effectiveness, and other actionable recommendations for optimization.
• Translate analytics into clear, actionable recommendations to inform marketing decisions and enhance ROI.
• Share key learnings and insights with cross-functional teams to foster a culture of continuous improvement.

EXPERIENCE & QUALIFICATIONS

We seek candidates who have:

• Minimum of 8 years of experience in data analytics, marketing science, or digital marketing analytics.
• Bachelor’s degree in Business, Marketing, Data Analytics, or a related field with advanced certifications in data analytics, marketing science, or similar.
• Proven track record in measurement, reporting, and optimizing digital marketing campaigns across paid, earned, and owned channels.
• Strong understanding of data management, cleansing, and tracking techniques, with an ability to interpret complex datasets and provide actionable insights.
• Advanced proficiency with data visualization tools (e.g., Tableau), CRM / marketing automation platforms (e.g., Salesforce), and web analytics (e.g., Google Analytics).
• Excellent interpersonal and communication skills, with the ability to clearly articulate complex findings and recommendations to both technical and non-technical audiences.
• Proven ability to manage multiple projects, adapt to changing priorities, and problem-solve within a fast-paced, mission-driven environment.

In addition, candidates must:

• Be a U.S. Citizen or Permanent Resident
• Work within the United States
• Pass a pre-employment background check
• Be willing to travel a minimum of two times per year for team events
  

WHO WE ARE LOOKING FOR

• Builder’s mindset. We’re looking for adaptable, result-driven team members who thrive in dynamic environments and can navigate shifting priorities with ease. In this role, you’ll embrace change, pivot strategies as needed, and drive impactful solutions that align with evolving business needs. If you excel in fast-paced settings and enjoy turning challenges into opportunities, we’d love to have you on our team!
• We are hard on problems and kind to each other. We stay focused on the challenge of bringing computer science to students and teachers globally. We recognize that each of us brings the best of our intentions to support our mission and give grace when we make mistakes.
• A growth mindset fuels us. We approach each challenge with curiosity. We give feedback kindly and candidly; we receive feedback openly. We learn from our mistakes and look for ways to increase the reach and impact of our work.
• Player-coach Managers. We seek hands-on managers with player-coach mindsets who can strategize, execute, mentor, and contribute. As a manager, you balance leadership with direct involvement, guiding your team while rolling up your sleeves to drive results.

WHAT IS THE INTERVIEW PROCESS LIKE?

Step 1: Informational Interview - learn more about the role and share your experience (30 minutes)
Step 2: Homework (~3 hours)
Step 3: Interviews with several members of the Code.org team (~ 3 hours)
Step 4: Final Interview (1 hour)
Step 5: Reference Checks

All interviews are currently being conducted virtually via Zoom

TO APPLY

Our team will review all applications on an ongoing basis and if we believe your qualifications would make a great fit, we'll contact you to schedule an informational interview.

COMPENSATION & BENEFITS PACKAGE

The expected salary range for this position is $130,500.00 - $145,000.00. Most offers are on the lower end of the salary range and are at the company’s sole discretion based on the final candidate’s experience. This allows us to provide a fair and equitable approach to compensation when setting pay and maintaining internal pay equity.

We also offer a comprehensive benefits package for full-time employees that includes:

• Technology subsidy consistent with our Bring Your Own Device environment
• Flexible, engaging, and remote working environment
• Paid time off: 5 weeks total, comprised of 3 weeks vacation annually, plus a 2-week winter break office closure (including Christmas and New Year's), and sick leave
• Medical, dental and vision premiums paid at 100% for FT positions and their dependents
• Option to participate in 403b retirement plan
• Annual professional development stipend
• The opportunity to help students learn better and change the face of computer science

A unifying approach in a divided world

Code.org's global role in the K-12 computer science movement is only possible because we use a unifying approach across diverse and often divided stakeholders. At a time of increasing polarization, the idea of increasing opportunity for students unites people from across the political spectrum. Code.org's team members, students, teachers, and supporters have diverse and diverging view points, and they are all welcome in our mission. Read more.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.