Senior Marketing Analytics Lead — Hybrid, 25 Days PTO

RevOps Report; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

25 Days PTO

Health Benefits

401(k) Matching

Hybrid Work Model

Mentorship

Job summary

Twigeo seeks a Senior Marketing Operations Manager to own measurement strategy and analytics for major clients across NY or LA. You will partner with growth marketers, data scientists, and engineers to close tracking gaps and enable confident spend decisions.

You’ll manage end-to-end tracking for mobile and web, design BI reporting, and advise on privacy-enabled measurement strategies. A hybrid work model with in-office days in NY or LA is offered.

Qualifications

• 4+ years in digital analytics owning measurement strategy and MMP/web tracking implementations.
• Experience as a direct client partner with analytics leadership.

Responsibilities

• Lead measurement strategy and analytics for global clients across mobile and web.
• Own tracking implementation end-to-end across MMPs and web platforms; validate and troubleshoot.
• Advise on advanced measurement strategies including privacy frameworks and martech design.
• Design decision-ready BI reporting and standardize analytics workflows across accounts.
• Mentor teams, share best practices, and translate data findings into business actions.
• Incorporate AI workflows to improve efficiency in analysis and reporting.

Skills

Analytics leadership

Client management

Measurement strategy

Data storytelling

Privacy frameworks

Tools

GA4

Mixpanel

RevenueCat

Adjust

AppsFlyer

GTM

Sigma

Looker

Tableau

Job description

Twigeo seeks a Senior Marketing Operations Manager to own measurement strategy and analytics for major clients across NY or LA. You will partner with growth marketers, data scientists, and engineers to close tracking gaps and enable confident spend decisions.

You’ll manage end-to-end tracking for mobile and web, design BI reporting, and advise on privacy-enabled measurement strategies. A hybrid work model with in-office days in NY or LA is offered.