Senior Marketing Analyst- B2B SaaS & Remote

Frederick Fox; United States; Remote; USD 125,000 - 135,000; Full time

Job summary

A leading company is seeking a detail-oriented Senior Marketing Analyst to join their fast-paced B2B SaaS marketing team. The ideal candidate will leverage data analysis to provide insights that drive marketing decisions, optimize lead generation, and enhance customer acquisition efforts. Responsibilities include analyzing business metrics, optimizing campaign performance, and collaborating with cross-functional teams to align marketing strategies. If you have a strong analytical mindset and a passion for data, apply today!

Qualifications

• 5+ years of experience in marketing analysis within a B2B environment.
• Proven track record of analyzing marketing data and providing actionable insights.

Responsibilities

• Analyze key business funnel metrics and marketing data across multiple channels.
• Monitor and evaluate marketing campaigns' effectiveness and provide recommendations.

Skills

Data Analysis

Communication

Problem Solving

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Economics

Bachelor’s degree in Statistics

Tools

Salesforce

Marketo

HubSpot

GA4

Google Tag Manager

HockeyStack

Tableau

Power BI

Google Data Studio

Job description

Senior Marketing Analyst- B2B SaaS & Remote

Senior Marketing Analyst- B2B SaaS & Remote

This range is provided by Frederick Fox. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$125,000.00/yr - $135,000.00/yr

Direct message the job poster from Frederick Fox

Recruiter: Delivering Contract & DH at Frederick Fox | Building the #1 Executive Search Community | 24k+ followers

Senior Marketing Analyst role with B2B SaaS Company (Remote)

Reach out to William Spengler at [e-mail] or reach out on LinkedIn

About the role

We are seeking a detail-oriented and data-driven Marketing Analyst to join our clients fast-paced marketing team. The ideal candidate will have a strong analytical mindset, a deep understanding of B2B marketing, and experience with performance tracking, reporting, and campaign optimization. As a Marketing Analyst, you will work closely with cross-functional teams to provide data-backed insights that drive marketing decisions and help optimize our lead generation, customer acquisition, and retention efforts. The ideal candidate knows what good looks like in reporting and can help us shape our systems/data to make our reporting & analysis better.

If you’re passionate about data, enjoy uncovering trends, and want to be part of a fast-growing B2B SaaS company, we would love to hear from you. Apply today!

What you'll do

• Data Analysis & Reporting: Analyze key business funnel metrics and marketing data across multiple channels (email, PPC, social media, content marketing, etc.) to assess performance, identify trends, and generate actionable insights for the team.
• Campaign Performance Optimization: Monitor and evaluate marketing campaigns' effectiveness, providing recommendations for improvements based on data analysis.
• Marketing Metrics & KPIs: Define, track, and report key performance indicators (KPIs) such as conversion rates, funnel progression, customer acquisition cost (CAC), and return on investment (ROI) for various marketing activities.
• Dashboard Creation & Maintenance: Develop and maintain marketing dashboards and reporting tools to provide real-time data to stakeholders.
• Collaboration: Work closely with Marketing Operations, demand generation leaders, digital marketing, product, and sales teams to align data insights with overall marketing strategies and sales goals.
• Customer Insights: Leverage customer feedback, surveys, and user behavior data to identify insights that influence messaging, content, and overall marketing strategies.

Qualifications

• Experience:
• 5+ years of experience in marketing analysis within a B2B environment
• Proven track record of analyzing marketing data, creating reports, and providing actionable insights that drive business outcomes.
• Skills & Expertise:
• Strong proficiency in CRM systems (Salesforce), marketing automation tools (Marketo, HubSpot, etc.), and other marketing analytics tools like GA4 and Google Tag Manager for understanding conversion tracking
• Strong proficiency in excel with the ability to extract and manipulate data on an ad hoc basis. You should be very comfortable with complex formulas, pivot tables, and data manipulation.
• Hands-on experience with data visualization tools (examples: HockeyStack, Tableau, Power BI, Google Data Studio) and blending data from disparate systems to answer key business questions
• Understanding of attribution models and experience with attribution tracking tools such as HockeyStack, Bizible/Adobe Measure, Full Circle, etc.
• Soft Skills:
• Strong analytical and problem-solving abilities.
• Excellent communication skills, with the ability to translate data insights into clear, actionable recommendations for both technical and non-technical audiences.
• Comfortable working with and communicating to a variety of job levels from CMO/CRO down to specialists for support
• Ability to work collaboratively across cross-functional teams in a fast-paced environment.
• Detail-oriented with a passion for data integrity and accuracy.
• Ability to train others to self-serve on easy reporting in our platforms
• Education:
• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field (or equivalent work experience).

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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