Senior Marketing Analyst

Nerdio; United States; Remote; USD 125,000 - 135,000; Full time

Job summary

Join a fast-growing B2B SaaS company as a Marketing Analyst, where your analytical skills will drive impactful marketing decisions. Collaborate with cross-functional teams to analyze performance metrics, optimize campaigns, and provide actionable insights. In this dynamic role, you will develop dashboards, track KPIs, and leverage customer data to enhance marketing strategies. If you're passionate about data and thrive in a collaborative environment, this is your chance to make a difference in a company committed to innovation and excellence. Don't miss out on the opportunity to be part of a team that values your contributions and supports your growth.

Benefits

Competitive Base + Incentive Plan

Stock Options

Health and Welfare Plans

Life and Disability Plans

Retirement Plan

Unlimited Flexible Paid Time Off

Birthday Off

Qualifications

• 5+ years of experience in marketing analysis within a B2B environment.
• Strong proficiency in CRM systems and marketing automation tools.

Responsibilities

• Analyze key business funnel metrics and marketing data across multiple channels.
• Monitor and evaluate marketing campaigns' effectiveness.

Skills

Data Analysis

B2B Marketing

Campaign Optimization

Reporting

Customer Insights

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Economics

Bachelor’s degree in Statistics

Tools

Salesforce

Marketo

HubSpot

Google Analytics 4

Google Tag Manager

HockeyStack

Tableau

Power BI

Google Data Studio

Job description

At Nerdio, our mission is to simplify the lives of IT professionals and maximize their Microsoft cloud and end user computing investments.

We support organizations of all sizes looking to deploy, manage, and cost-optimize native Microsoft technologies. We partner with Enterprises and Managed Service Providers all over the world to add value on top of their existing native Microsoft investments like Azure Virtual Desktop (AVD), Windows 365, and Microsoft Intune.

Created in 2016, Nerdio has always taken a market-leading and collaborative approach to cloud deployment and management. In fact, our product roadmap is greatly influenced by the regular feedback we receive from having seen companies deploy AVD into production environments several thousand times using Nerdio technology.

Today, Nerdio is used in over 50 countries by more than 5,000 organizations of every size and vertical. We’re committed to delivering exceptional service and support, which starts with identifying and supporting the best staff possible.

We are a fast-moving, nimble company looking for individuals who are collaborative, empathetic, driven and who love to move at the speed of light. If you want to be part of the AVD transformation that Microsoft and Nerdio are leading, then we want to speak with you.

About the role

We are seeking a detail-oriented and data-driven Marketing Analyst to join our fast-paced marketing team. The ideal candidate will have a strong analytical mindset, a deep understanding of B2B marketing, and experience with performance tracking, reporting, and campaign optimization. As a Marketing Analyst, you will work closely with cross-functional teams to provide data-backed insights that drive marketing decisions and help optimize our lead generation, customer acquisition, and retention efforts. The ideal candidate knows what good looks like in reporting and can help us shape our systems/data to make our reporting & analysis better.

If you’re passionate about data, enjoy uncovering trends, and want to be part of a fast-growing B2B SaaS company, we would love to hear from you. Apply today!

What you'll do

1. Data Analysis & Reporting: Analyze key business funnel metrics and marketing data across multiple channels (email, PPC, social media, content marketing, etc.) to assess performance, identify trends, and generate actionable insights for the team.
2. Campaign Performance Optimization: Monitor and evaluate marketing campaigns' effectiveness, providing recommendations for improvements based on data analysis.
3. Marketing Metrics & KPIs: Define, track, and report key performance indicators (KPIs) such as conversion rates, funnel progression, customer acquisition cost (CAC), and return on investment (ROI) for various marketing activities.
4. Dashboard Creation & Maintenance: Develop and maintain marketing dashboards and reporting tools to provide real-time data to stakeholders.
5. Collaboration: Work closely with Marketing Operations, demand generation leaders, digital marketing, product, and sales teams to align data insights with overall marketing strategies and sales goals.
6. Customer Insights: Leverage customer feedback, surveys, and user behavior data to identify insights that influence messaging, content, and overall marketing strategies.

Qualifications

1. Experience:
2. 5+ years of experience in marketing analysis within a B2B environment.
3. Proven track record of analyzing marketing data, creating reports, and providing actionable insights that drive business outcomes.
4. Skills & Expertise:
5. Strong proficiency in CRM systems (Salesforce), marketing automation tools (Marketo, HubSpot, etc.), and other marketing analytics tools like GA4 and Google Tag Manager for understanding conversion tracking.
6. Strong proficiency in Excel with the ability to extract and manipulate data on an ad hoc basis. You should be very comfortable with complex formulas, pivot tables, and data manipulation.
7. Hands-on experience with data visualization tools (examples: HockeyStack, Tableau, Power BI, Google Data Studio) and blending data from disparate systems to answer key business questions.
8. Understanding of attribution models and experience with attribution tracking tools such as HockeyStack, Bizible/Adobe Measure, Full Circle, etc.
9. Soft Skills:
10. Strong analytical and problem-solving abilities.
11. Excellent communication skills, with the ability to translate data insights into clear, actionable recommendations for both technical and non-technical audiences.
12. Comfortable working with and communicating to a variety of job levels from CMO/CRO down to specialists for support.
13. Ability to work collaboratively across cross-functional teams in a fast-paced environment.
14. Detail-oriented with a passion for data integrity and accuracy.
15. Ability to train others to self-serve on easy reporting in our platforms.
16. Education:
17. Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field (or equivalent work experience).

Benefits and Incentives

1. Competitive Base + Incentive Plan
2. Stock Options
3. Health and Welfare Plans*
4. Life and Disability Plans*
5. Retirement Plan*
6. Unlimited Flexible Paid Time Off......including your birthday off!

*Benefits for international employees, outside the US, vary by country.

Nerdio is committed to a diverse and inclusive workplace. Nerdio is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

The pay range for this role is:

125,000 - 135,000 USD per year (Remote - United States)