Senior Marketing Analyst

تابي; United States; Remote; USD 105,000 - 150,000; Full time

Benefits offered by this job

Flexible hours

Remote work

Stock options

Job summary

Tabby is seeking a Senior Marketing Analyst for CRM who will own analytics, measurement, and insights that guide decisions across campaigns. You will partner with CRM, Product, and data platforms to define data needs, ensure data quality, and translate insights into actions.

This remote role offers flexible hours and opportunities to shape CRM strategy, build dbt models on BigQuery, and develop Tableau dashboards that empower marketers and stakeholders to act quickly.

Qualifications

• 3+ years as data/marketing/CRM analyst
• Experience with CRM platforms and lifecycle analytics
• Proficiency in SQL and dbt on BigQuery
• Experience with marketing experimentation and A/B tests
• Proficiency in Python and Tableau

Responsibilities

• Be analytics partner to CRM marketers and Product
• Design measurement designs for campaigns (always-on vs blasts)
• Explain technical concepts in plain language to marketers
• Own CRM performance measurement (A/B tests, holdouts)
• Manage CRM analytics data in dbt on BigQuery
• Collaborate with data platform team on data needs and timelines
• Build Tableau dashboards for insights and decisions
• Maintain self-serve AI analytics tools for non-technical users
• Work with data science on propensity models and tests

Skills

SQL

Python

Tableau

Analytics

Tools

dbt on BigQuery

Customer.io

MoEngage

Braze

Iterable

BigQuery

Job description

Senior Marketing Analyst

Department: Marketing, Analytics

Employment Type: Full Time

Location: Remote

Description

Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. Over 25 million users choose Tabby to stay in control of their spending and make the most out of their money.

The company's flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 70,000 global brands and small businesses, including Amazon, Noon, IKEA, and SHEIN use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores.

Tabby generates over $18 billion in annual transaction volume for its partner brands and is the highest-rated, most-reviewed, largest, and fastest-growing FinTech in the GCC region.

Tabby launched in 2019 and has since raised +$1 billion in equity and debt funding from global and regional investors, and is now valued at $6,5 billion.

About the role

As the Senior Marketing Analyst for CRM, you will be the single analytics owner of CRM - the person marketers come to as a partner. You will own how campaigns are measured, how the communication data is built and trusted, and how insights turn into decisions: what to stop, scale, or fix.

You will work closely with CRM marketers, Product, and the data platform team. You define what data you need and accept its quality; you do not build the pipelines yourself.

What you will be doing

• Be the analytics partner to CRM marketers and Product on every initiative. Work with them on how to improve results.
• Answer "how do we correctly measure CRM activity" questions: choosing the right measurement design for a campaign type (always-on journeys vs one-off blasts vs product launches), defining what "delivered" means per channel, and defending the methodology to stakeholders
• Explain the technical side in plain language: how an experiment works, what a holdout is for, why a number can or cannot be trusted, so marketers make decisions they actually understand
• Own how CRM performance is measured: control groups, holdouts, A/B tests
• Own the CRM analytics data in dbt on BigQuery: who gets which message, on which channel, for which product, and how often
• Be the customer of the data platform team: say what data you need from the CRM and attribution tools, agree on timelines, and sign off on quality. You own what the numbers mean; they build the pipelines.
• Build Tableau dashboards that earn their place: visualisations stakeholders can open to check a hypothesis, answer their own question, or spot an insight in minutes.
• Keep the self-serve AI analytics assistant up to date, so non-technical colleagues can get answers to simple questions and run their own ad-hoc analysis without waiting for an analyst
• Work with a data science team, ask the right questions about a recommendation or propensity model, spot when it is not doing its job, and drive the test that proves it

What you will need

• 3+ years of experience as a data/marketing/CRM analyst, with exposure to CRM, lifecycle, or retention analytics
• Strong SQL and hands-on dbt experience (we run dbt on BigQuery); experience designing and maintaining data models, not just querying
• Experience with CRM engagement platforms: Customer.io, MoEngage, Braze, Iterable or similar: you understand journeys, events, profile attributes, and delivery semantics
• Solid experience with marketing experimentation: holdout design, global static control groups, control group integrity, A/B tests, incrementality vs attribution
• Proficiency in Python
• Proficiency in Tableau (or similar BI tool)
• Proactive ownership: you find problems in data and processes before stakeholders do, audit your domain independently, and bring your own agenda and ideas on how to achieve business goals.
• Thinking partnership: stakeholders should be able to brainstorm with you, not just hand you tasks.
• First-time-right quality: numbers you ship are trusted without a second verification pass;

Nice-to-have

• You now how Uplift modeling and causal ML works and can create MVP version
• Propensity / churn / LTV modeling

Benefits

Locations

We hire candidates based within four hours of Dubai time, with remote work available in eligible locations. Depending on your circumstances, we can also discuss an individual relocation plan to our hubs in Armenia, Georgia, Serbia, Poland, and Spain.

What you can expect

• Flexible working hours, coordinated with your team and the needs of your role.
• Autonomy and responsibility from day one.
• Opportunities to grow through the quality and impact of your work.
• Participation in our employee stock option program.

We're committed to an inclusive, high-performing workplace where people from different backgrounds have the support to grow and achieve their goals.

If this sounds like the right opportunity for you, we'd love to hear from you.