Senior Marketer, Lifecycle Marketing

TRSS; United States; Hybrid; USD 10,000 - 60,000; Full time

Job summary

Join a leading company as a Senior Lifecycle Marketer, responsible for shaping customer engagement and retention strategies. You'll develop and execute multi-channel campaigns focusing on email marketing, customer segmentation, and strategic lifecycle management to drive growth in a dynamic environment.

Benefits

Hybrid Work Model

Career Development and Growth

Industry Competitive Benefits

Flexibility & Work-Life Balance

Social Impact Opportunities

Qualifications

• 5+ years in marketing planning and campaign strategy.
• Experience in lifecycle and/or email marketing preferred.
• Strong project management skills.

Responsibilities

• Design and execute lifecycle marketing programs.
• Analyze campaign performance using KPIs.
• Manage multi-channel marketing campaigns.

Skills

Email Marketing

Data Analysis

Campaign Strategy

Customer Engagement

Segmentation

Job description

Join our team as a Senior Lifecycle Marketer and play a key role in shaping the customer experience: We're seeking a strategic and creative marketer to build and lead our lifecycle marketing program from the ground up, driving customer engagement and retention across our Corporate business segment.

This role is pivotal in designing and implementing a customer-obsessed strategy that drives engagement, loyalty, and long-term growth, ultimately increasing lifetime customer value. As the Senior Lifecycle Marketer, you will develop and execute multi-channel campaigns relying heavily on email marketing, automated workflows, audience segmentation, and retention strategies across various touchpoints driven by this customer-centric strategy. In this role you will own the process from strategy conceptualization to tactical execution.

About the Role:

In this opportunity you will:

• Design and execute end-to-end lifecycle marketing programs that align with customer needs at different journey stages to meet business objectives across Corporates for various subsegments and GTMs (inclusive of Legal, Tax and Risk). These programs include but are not limited to cross-sell, upsell, risk-mitigation, renewal and retention activations.
• Segment and target customers effectively using data-driven insights and create tailored campaigns for different lifecycle stages (Onboarding, Engagement, Retention, Re-activation, Risk Mitigation and Win-back).
• Manage the creation, execution, and optimization of multi-channel lifecycle marketing campaigns with a heavy focus on email marketing.
• Develop scalable, automated workflows to nurture customers through various lifecycle phases, ensuring smooth handoffs between acquisition and retention phases.
• Continuously analyze the performance of campaigns, using A/B testing, customer feedback, and key performance indicators (KPIs) to iterate and improve results.
• Support regular performance reports on key lifecycle metrics, including customer retention rates, engagement levels, churn rates, LCV and recurring net sales growth
• Plan, manage and track a dedicated marketing budget
• Present and communicate campaign plans, learnings, optimizations, and ongoing experimentation to cross-functional stakeholders and sales teams
• Build a framework of retention marketing best practices to scalable use across the marketing organization

Key Deliverables:

• Delivery of effective lifecycle strategies and campaigns across Risk, Legal and Tax GTMs as specified
• Achievement against core marketing and sales retention metrics
• Ongoing campaign and/or channel performance analysis for optimization
• Ongoing performance reporting to key stakeholders across various internal groups
• Ensure customer voice is infused into all campaign messaging and drives marketing actions across different stages of the post-sale journey
• Best practices framework for retention marketing

About You :

You're a fit for the role if you have:

• 5+ years in marketing planning and campaign strategy
• Lifecycle and/or significant email marketing experience preferred
• Leader of omni-channel and digital marketing programming
• Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere
• Team player with the ability to foster strong relationships across multiple levels and functions within the organization
• Entrepreneurial ‘can do’ approach with an adaptable, change-oriented mindset
• Experience leveraging customer insights to drive strategy
• Strong organizational and project management skills

#LI-TK1

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $72,100 - $133,900. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here .

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More information about Thomson Reuters can be found on thomsonreuters.com.