Senior Marketer, B2B

Ramsey Solutions; Nashville (TN); Vor Ort; USD 85.000 - 105.000; Vollzeit

Benefits dieser Stelle

Health insurance (HSA match)

401(k) with 4% match

Wellness & benefits reimbursement

On-campus cafe pricing

Dependent care FSA

Cultural activities & events

Zusammenfassung

Ramsey Solutions seeks a senior B2B marketing leader for SmartDollar to own demand generation, ABM, and partner marketing for major accounts. This hands‑on role drives strategy, content, campaigns, and enablement to move leads toward booked opportunities.

You’ll work with brokers and benefits consultants, develop nurture journeys, and lead high‑impact marketing initiatives on-site in Franklin, TN, with a strong mission focus.

Qualifikationen

• 6+ years of B2B marketing experience with hands‑on ownership of demand generation, account‑based marketing, and partner marketing
• Targeted campaigns or nurture strategies that moved mid‑market or enterprise buyers closer to a buying decision
• Experience working inside Salesforce and shaping lead scoring/Prioritization
• Sales‑enablement content creation (ROI frameworks, case studies, battlecards, executive materials) used in live deals
• Proactive, independent contributor who brings new ideas before they're requested
• Experience marketing through brokers, benefits consultants, agencies, or in B2B benefits/HR tech is a plus
• Experience with MCAE (Marketing Cloud Account Engagement) or Clay is a nice to have

Aufgaben

• Build a clear system for prioritizing and personalizing marketing to our biggest accounts
• Stand up account‑engagement and intent tracking to sharpen targeting and surface buying signals early
• Design targeted nurture journeys that convert upper‑market leads into booked opportunities
• Drive marketing content and campaigns for broker and benefits‑consultant partnerships with Strategic Relationships
• Partner on executive‑level moments like account‑based dinners and roundtables to deepen marketing's presence
• Keep a living sales‑enablement kit in active use on real deals and track usage for continuous improvement
• Present quarterly account and funnel analysis with Sales leadership to sharpen targeting and campaigns

Jobbeschreibung

Description

Team:

SmartDollar

Please note that applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Location:

Franklin, TN—on-site, relocation assistance available, flexible schedules available

Salary:

$85,000–$105,000/year* + profit sharing + benefits

*Range depends on skill level and overall experience.

A Little Bit About Us:

You might know us from our founder and CEO, Dave Ramsey, who's given no-nonsense money advice on the radio since 1992. Three decades later, Ramsey Solutions is a household name in personal finance, with a mission to change the toxic money culture for good.

Our Mission:

Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.

Here’s a Taste of Our Benefits:

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling and grocery membership reimbursement
• On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
• Dependent care FSA
• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

Where and How You'd Work:

Ramsey Solutions Headquarters is located just outside of Nashville in Franklin, Tennessee. We value our strong, unified company culture because we believe the best work is done together. That's why all of our team members work on-site under the same roof. But work-life balance is also important to us, so we offer flexible work schedules to take the stress out of appointments, family obligations and other needs that may pop up.

While every team member has a designated workspace (with an electronic sit-stand desk), our campus was designed to house a variety of unique work and play zones (e.g., quiet library space, coffee bar/lounge areas, recreational game zone, and outside/patio work and break areas).

What You'd Do in This Role:

Every SmartDollar deal you help influence puts real financial hope in front of thousands of employees at once, so this role sits at the center of Ramsey's mission to change lives, not just build pipeline. You'll drive the marketing strategy for SmartDollar's highest-value accounts, reaching the HR leaders, benefits consultants, and other decision-makers who shape these deals. You'll build the demand-generation, account-based marketing (ABM), and sales-enablement strategies that help move qualified leads toward booked opportunities. You'll also shape how SmartDollar markets through the broker and benefits-consultant channel that influences these deals from the outside. This is a hands-on senior individual contributor role for someone energized by driving the marketing strategy!

You're Probably a Match If:

• You have 6+ years of B2B marketing experience with hands‑on ownership of demand generation, account‑based marketing, and partner marketing
• You've built targeted campaigns or nurture strategies that moved mid‑market or enterprise buyers closer to a buying decision
• You're comfortable working inside Salesforce and can help shape how leads are scored and prioritized without heavy technical support
• You've built sales‑enablement content, like ROI frameworks, case studies, competitive battlecards, or executive‑level materials, that reps actually use in live deals
• You bring new ideas forward before they're asked for, rather than waiting to be handed a request
• You're energized by driving something from scratch as a senior individual contributor
• Experience marketing through brokers, benefits consultants, agencies, or in B2B benefits, HR tech, or employee wellbeing, is a plus
• Experience with MCAE (Marketing Cloud Account Engagement) or Clay is a nice to have

What Winning Looks Like:

• Building a clear system for prioritizing and personalizing marketing to our biggest accounts
• Standing up account‑engagement and intent tracking to sharpen how we target and personalize outreach, surfacing buying signals early in the journey
• Designing targeted nurture journeys that convert upper‑market leads into booked opportunities
• Driving marketing content and campaigns for broker and benefits‑consultant partnerships, working alongside our Strategic Relationships team
• Partnering on executive‑level moments, like account‑based dinners and roundtables, that deepen marketing's presence with our biggest target accounts
• Keeping a living sales‑enablement kit in active use on real deals and tracking usage so it continues to improve
• Presenting quarterly account and funnel analysis in partnership with Sales leadership, using what the data shows to sharpen your targeting and campaigns

Other Stuff to Know:

We're looking for people who are passionate about our mission. This isn't just a J-O-B. We experience resistance every day because what we believe is absolutely countercultural. We actually hate debt. We actually cut up our credit cards . . . like, for real. Some of us are still fighting our way out of debt, but we aren't going back. If you don't know much about Ramsey Solutions and our founder, Dave Ramsey, we encourage you to download the Ramsey Network mobile app and consume our content.

EOE, including disability/vets