Performance Marketing Manager

Ramsey Solutions; Nashville (TN); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with match

Wellness and grocery reimbursement

On-site cafe and campus amenities

Job summary

Ramsey Solutions in Franklin, TN, is seeking experienced paid media professionals to plan, launch, and optimize performance-driven campaigns across search and social. This on-site role requires hands-on management, budget oversight, and a results-focused mindset to help people discover our content.

The ideal candidate has 3–4 years in digital marketing, strong PPC/SEM skills, and comfort with data-driven optimization and cross-channel strategies.

Qualifications

• 3+ years of hands-on digital marketing in paid media.
• Experience with PPC/SEM, performance marketing, conversion tracking, and A/B testing.
• Budget management across multiple paid channels (Google, Meta, YouTube, LinkedIn, TikTok).

Responsibilities

• Develop and execute paid media strategies aligned with business goals.
• Analyze performance data and market trends to inform optimizations.
• Lead end-to-end campaign execution with creative, media, and analytics teams.
• Analyze and report on campaign impact and cross-channel influence on engagement and revenue.
• Identify opportunities to optimize performance and asset integration across channels.

Skills

3+ years digital marketing

PPC/SEM

Budget management

Campaign management

Excel analytics

Data-driven storytelling

Cross-team collaboration

Tools

Google Ads

Meta (Facebook) Ads

YouTube Ads

LinkedIn Ads

TikTok Ads

Job description

Description

Team: Paid Media

Please note that applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Location: Franklin, TN—on-site, relocation assistance available, flexible schedules available

What You’d Do in This Role:

We’re hiring for a few paid media roles for people who want to stay close to the work and care about results and purpose. While we’re open to different experience levels, this isn’t an entry‑level role. We’re looking for folks who’ve spent real time running live paid campaigns, ideally 3-4 years of experience.

In this role, you’ll plan, launch, and optimize performance‑driven paid campaigns, mainly across search and paid social. You’ll be hands‑on day to day, managing real budgets, testing ideas, and making decisions in‑platform. Your work will help new people discover our content and take meaningful first steps forward.

A Little Bit About Us:

You might know us from our founder and CEO, Dave Ramsey, who’s given no‑nonsense money advice on the radio since 1992. Three decades later, Ramsey Solutions is a household name in personal finance, with a mission to change the toxic money culture for good.

Our Mission: Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.

Here’s a Taste of Our Benefits:

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling and grocery membership reimbursement
• On‑campus cafe with subsidized pricing for breakfast, lunch and coffee bar
• Dependent care FSA
• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

Where and How You’d Work:

Ramsey Solutions Headquarters is located just outside of Nashville in Franklin, Tennessee. We value our strong, unified company culture because we believe the best work is done together. That’s why all of our team members work on‑site under the same roof. But work‑life balance is also important to us, so we offer flexible work schedules to take the stress out of appointments, family obligations and other needs that may pop up.

While every team member has a designated workspace (with an electronic sit‑stand desk), our campus was designed to house a variety of unique work and play zones (e.g., quiet library space, coffee bar/lounge areas, recreational game zone, and outside/patio work and break areas).

You’re Probably a Match If:

• You have 3+ years of digital marketing experience, working within hands‑on campaign management in paid media
• You've worked in paid search and social advertising
• You're proactive in learning new ad platforms and optimization strategies
• You're passionate about doing meaningful work and growing your career in digital advertising
• You enjoy collaborating with others to create great campaigns beginning to end
• You have experience with PPC/SEM, performance marketing, conversion tracking, A/B testing, and managing budgets across Google Ads, Meta, and other paid platforms (YouTube, LinkedIn, TikTok) is a plus.
• You have strong excel analytics experience and are comfortable telling data‑driven stories to drive the business.

What Winning Looks Like:

• Develop and execute paid media strategies that align with business goals, partnering closely with stakeholders to build alignment and move initiatives forward.
• Analyze performance data and market trends to inform both near‑term optimizations and longer‑term strategic direction, regularly testing new channels, tactics, and approaches.
• Lead end‑to‑end campaign execution by collaborating with creative, media, and analytics teams to ensure timely, effective delivery.
• Analyze and report on campaign impact, using analytics to understand cross‑channel influence and downstream effects on engagement and revenue.
• Identify opportunities to optimize performance and integration across channels, providing strategic recommendations on lead‑generation content and assets.

Other Stuff to Know:

We’re looking for people who are passionate about our mission. This isn’t just a J‑O‑B. We experience resistance every day because what we believe is absolutely countercultural. We actually hate debt. We actually cut up our credit cards . . . like, for real. Some of us are still fighting our way out of debt, but we aren’t going back. If you don’t know much about Ramsey Solutions and our founder, Dave Ramsey, we encourage you to download the Ramsey Network mobile app and consume our content.

EOE, including disability/vets