Senior Market Research Manager

SmartRecruiters, Inc.; Morrisville (NC); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

401(k) match

Flexible PTO

Parental leave

Healthcare premium paid

Professional development programs

Job summary

Relias is seeking a Senior Market Research Manager to lead external and internal research, synthesize insights, and drive commercial impact across product marketing, sales, and client care.

The role emphasizes designing studies, building automated data feeds, and guiding ICP prioritization with a focus on healthcare outcomes and growth.

Qualifications

• 7+ years of market research or intel, competitive intelligence, product marketing, business intelligence, market strategy, or related commercial insight functions.
• Experience designing and executing quantitative and qualitative research initiatives.
• Experience translating market, customer, and competitive intelligence into business recommendations.

Responsibilities

• Design and execute market research studies across product categories, growth areas, ICPs and GTM needs.
• Translate insights into commercial decisions and ICP prioritization.
• Build monitoring systems and dashboards; disseminate insights to stakeholders.

Skills

Market research

Competitive intel

Product marketing

Business intelligence

Market strategy

Research automation

AI tools

Survey tools

Education

Bachelor’s Degree

Tools

Survey platforms

Research tools

Automation tools

Job description

Are you looking for a high energy, strategic, and fast-paced position with an impactful and mission-driven company? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

• Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
• Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
• Active Employee Resource Groups open to all employees!
• Comprehensive onboarding program – a great introduction to our company, customers and culture!
• Growth and career advancement opportunities!
  • Promotes internal mobility and career growth aligned with evolving business needs
  • Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
  • Professional development gained from conference attendance and participation in organizations like NC Tech
  • Onsite 321 Coffee Shop providing free coffee and pastries to employees

Job Description

The Senior Market Research Manager performs external and internal research about relevant industry news, competitor intel, customer intel, and product intel using internal and external resources and quantitative and qualitative inputs. They use automation to curate as much as possible and prioritize their time generating insights based on that intel that are focused on commercial impact and action. They disseminate as much as possible to product marketing colleagues, sales, client care, and product with automation and into relevant workflows. They are independent and self-led to perform the work necessary to support commercial success. This role involves overseeing the collection and analysis of critical market and competitor and customer data, ensuring that insights are relevant to commercial decisions.

WHAT YOU’LL BE DOING:

Perform market research – industry, competition, customer – that cover prioritized product categories, growth categories, customer categories, and GTM needs

• Partner with stakeholders to design research studies to support willingness to pay, opportunity assessments, pricing validation, ICP validation and effectiveness
• Conduct continuous “desktop” research to monitor external sources
• Set up internal data feeds to collect internal intel
• Automate as much of the administration and operation of this work for self and others

Generate insights for use in commercial or GTM decisions including product development decisions and ICP prioritization, GTM strategies targeted at ICPs, and GTM monitoring for shifts in ICP

• Meet the needs for product, product marketing, growth marketing, sales, client success stakeholders at all levels accordingly
• Build relationships to understand those needs and to collect feedback
• Establish monitoring systems to assess effectiveness against ICPs and key objectives

Distribute insights into the workflow of stakeholders across the business and at a variety of levels

• Feed insights into the workflow of groups as much as possible
• Create some static deliverables or reports as determined needed
• Automate as much of the administration and operation of this work for self and others

Contribute to the product marketing organization as a senior team member to support colleagues and other business or project leaders

• Lead some projects across function
• Lead projects within the department

Maintain some vendor relationships or software needs for research

Qualifications

YOU’VE GOT WHAT IT TAKES IF YOU HAVE:

• 7+ years of market research or intel, competitive intelligence, product marketing, business intelligence, market strategy, or related commercial insight functions
• Experience designing and executing quantitative and qualitative research initiatives
• Experience translating market, customer, and competitive intelligence into business recommendations
• Experience with survey tools/platforms, research tools, and AI- or automation-enabled productivity tools/solutions
• Bachelor’s Degree
• Skill in designing and executing market, customer, and competitive research programs: Partners with stakeholders to define research objectives and selects appropriate quantitative and qualitative methodologies to answer business-critical questions related to market opportunity, pricing, ideal customer profiles, competitive positioning, and product strategy. Produces reliable, actionable findings that support commercial decision-making.
• Ability to synthesize complex intelligence into commercially actionable insights: Integrates industry trends, competitor intelligence, customer feedback, product information, and internal business data to identify opportunities, risks, emerging market shifts, and strategic implications. Translates findings into clear recommendations that influence product investment, ICP prioritization, go-to-market decisions, and growth strategies.
• Skill in establishing and maintaining market, customer, and competitive intelligence systems: Develops repeatable processes, monitoring frameworks, and intelligence repositories that provide ongoing visibility into market conditions, customer behavior, competitive activity, and business performance. Ensures decision-makers have timely access to relevant insights rather than one-time research outputs.
• Skill in research automation and operational efficiency: Leverages technology, AI, automation tools, and system integrations to streamline intelligence collection, analysis, dissemination, and maintenance activities. Continuously improves workflows to increase scalability, reduce manual effort, and maximize organizational access to insights.
• Ability to operationalize insights within business workflows: Embeds research findings into stakeholder processes, planning cycles, dashboards, enablement materials, and decision-making forums rather than relying solely on static reports. Ensures intelligence is readily accessible and used to improve commercial outcomes.
• Ability to independently prioritize, execute, and lead high-impact research initiatives: Operates with minimal direction to identify priorities, manage competing stakeholder requests, conduct analyses, lead cross-functional projects, and deliver outcomes aligned with strategic business objectives. Demonstrates sound judgment in focusing effort on the research activities with the greatest commercial impact.

IT WOULD BE IDEAL IF YOU HAVE:

• Experience in B2B SaaS, healthcare technology, HR technology, learning technology, or related industries
• Experience building automated intelligence, monitoring, or research operations programs
• Experience supporting executive-level strategic and go-to-market decisions

Additional Information

IN OFFICE REQUIREMENT:

Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters (close to the Raleigh/Durham airport) approximately 30 days/quarter.

Relias is an Equal Opportunity Employer and a Drug-Free workplace. Relias welcomes and encourages applications from people with disabilities and is happy to make reasonable accommodations in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please visit our career page for instructions.

All your information will be kept confidential according to EEO guidelines.

Disclosure requirements pertaining to the collection of your personal data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here .

You can contact the company’s Data Protection Officer at the above-mentioned postal address.

Further information on data protection and your rights can be found here .