Director, Product Marketing

SmartRecruiters, Inc.; Morrisville (NC); Hybrid; USD 130,000 - 190,000; Full time

Benefits offered by this job

Health benefits

401k match

Flexible PTO

Parental leave

Hybrid work option

Job summary

Relias, a mission-driven healthcare workforce enablement company, seeks a Director of Product Marketing to lead a team focused on market understanding, ICP strategy, positioning, and go-to-market execution to expand Relias products.

You will partner with product management to validate willingness to pay and drive product-market fit, owning launch plans, adoption, renewal, and expansion.

Relias offers hybrid work near Morrisville, NC, with strong benefits and growth opportunities.

Qualifications

• 10+ years of product marketing or related experience.
• 5+ years leading a product marketing team.
• Knowledge of B2B SaaS product marketing and portfolio strategy.
• Ability to define ICPs, market segments, and differentiated positioning.
• Executive-level written, verbal, and presentation communications skills.

Responsibilities

• Lead a team of product marketers focused on GTM strategy and launches.
• Collaborate with product, sales, and client care to align plans.
• Define ideal customer profiles and willingness-to-pay assessments.
• Monitor KPIs like adoption and renewal to drive growth.
• Drive continuous learning and coaching within the team.

Skills

Product marketing

Team leadership

B2B SaaS

Pricing strategy

GTM strategy

Job description

Are you looking for a high energy, strategic, and fast-paced position with an impactful and mission-driven company? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

Relias provides workforce enablement solutions for 13,000 healthcare organizations and 4.5 million caregivers to drive measurable outcomes. Customers choose Relias to reduce cost and risk, increase retention, and improve patient experience and care through the Relias Platform of connected solutions, which includes Learning, Performance, Compliance, Quality, and Recruiting. The Relias family of brands — Nurse.com , Wound Care Education Institute , Relias Academy , FreeCME , and Clinician.com — serves the entire healthcare continuum and shares a common mission of improving the lives of the most vulnerable members of society and those who care for them.

WHAT CAN RELIAS OFFER YOU?

• Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
• Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
• Active Employee Resource Groups open to all employees!
• Comprehensive onboarding program – a great introduction to our company, customers and culture!
• Growth and career advancement opportunities!
  • Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
  • Professional development gained from conference attendance and participation in organizations like NC Tech
  • Onsite 321 Coffee Shop providing free coffee and pastries to employees

Job Description

SUMMARY

TheDirector, Product Marketingis responsible forleadinga team focused onRelias product and revenue expansion with fundamental work including market and customer understanding,ideal customer profile strategy,positioningand messaging, GTM strategy and execution, adoption, renewal, and expansion. Theyhavea strongbusiness leadership andsharedaccountability mindset for commercial results. They partnerwith product management tovalidatewillingness to payandthebusiness opportunityto drive strong product-market fit and launch strategy.Theylead collaboratively and cross-functionally,buildconsensusand influence, take initiative,andensure alignmenton work that resultsinbusiness growth.

WHAT YOU'LL BE DOING:

• Keeps up with industry and competitive trends, understands and directs use of ideal customer data and product data
• Leverages client-facing colleagues, industry events, and internal data sources tovalidateperspectives
• Monitors and interprets internal and external data toanticipateimpacttobusiness and commercial results
• Suggests new products or enhancements needed to sustain retention and growth
• Synthesizes organic and inorganic product expansion into Relias narrative and positioning and into all product marketer enablement

Driving best-in-class product marketingcollaboration,processes,and deliverablesthat result ineffective product planning andtargeted GTM launchesand ongoing GTM strategy:

Directs strong standards for ideal customer profiles, willingness to pay, product opportunity sizingtomaximize product-market fit

Leveragesdata at key decision points and communications during strategy, planning, launchand holds others accountable to the same

Creates strong connections for self and team with product management and front-of-house partnersduring planning, scoping, and launch

Ensure business and launch plans have informed and achievable commercial targets

EnsureslaunchKPIs aremonitoredand acted upon to drive improvements oranticipatenew needs fromteamincluding metrics such as adoption and renewal

Identifiesopportunities and drives implementation for automation and ways of working improvements

Managing and coaching team ofproduct marketerswhoareleadingsuccessfulGTMstrategy andlaunches:

Lead team of product marketers who understand customer requirements,validatewillingness to pay, and formulateGTM strategies and executing launch plansand salesplays

Lead healthy debate as needed for whether a product idea is ready to advance to build stages

Offer direct reports and project team members coaching / feedback

Drive performance accountabilityand successful upskillingwhereneeded

Foster culture of continuous learning and professional development

Other duties assigned as a marketing department senior leader

Qualifications

YOU HAVE WHAT IT TAKES IF YOU HAVE:

• 10+ years ofproduct marketing or other related experience
• 5+ years of leading a product marketing team
• Knowledge of B2B SaaS product marketing and portfolio strategy:Connects market, customer, product, and revenue evidence across the Relias portfolio to set strategic focus.Explains how positioning and portfolio choices support retention, expansion, and sustainable growth.
• Demonstrated ability to define ideal customer profiles, market segments, and differentiated positioning and messaging:Establishesclear standards and decision criteria for ICPs, buyer needs, value propositions, and differentiation.Synthesizesorganic and inorganic product expansion into a coherent Relias narrative and repeatableteamenablement.
• Skill in applying market, customer, competitive, and product understanding to product marketing strategy and go-to-market decisions.Integrates customer, market, product, and competitive intelligence to identify opportunities, risks, and areas for differentiation, translating insights into positioning, investment, launch, and growth recommendations across the productportfolio.Demonstratedability to assess willingness to pay,product-marketfit, and commercial opportunity:Partners with Product Management to evaluate customer value, opportunity size, readiness, and pricing evidence.Constructively challenges product ideas that lack sufficient customer, market, or commercial validation.
• Skill in designing and leading go-to-market strategy and launch execution:Creates integrated launch plans with clear audiences, value propositions, sales plays, owners, milestones, and achievable commercial targets.Anticipates dependencies and keeps Product, Sales, Client Care, and Marketing aligned from planning through post-launch optimization.
• Ability to define, interpret, and act on product and launch performance metrics:Usesadoption, renewal, expansion, pipeline, and other relevant KPIs at key decision points.Identifiesperformance gaps, recommends corrective action, and holds partners accountable for evidence-based follow-through.
• Executive-level written, verbal, and presentation communicationskill:Communicates complex market and product issues with clear implications, recommendations, and decisions needed.Adjustsdepth, framing, and delivery for executives, product teams, front-of-house partners, and direct reports.
• Ability to lead, coach, and develop a team of product marketers:Sets role clarity and performance expectations, providestimelycoaching and feedback, and addressescapability gaps.Builds team capacity through prioritization, delegation, development planning, healthy debate, and continuous learning.
• Ability to improve product marketing operations through automation and scalable ways of working:Identifiesrepeatable processes and high-value opportunities for automation, including responsible use of agentic capabilities.Establishes practical standards, measuresimpact, and adjusts workflows to improve speed, quality, and consistency.

Additional Information

IN OFFICE REQUIREMENT:

Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters (close to the Raleigh/Durham airport) approximately 40 days/quarter.

Relias is an Equal Opportunity Employer and a Drug-Free workplace

Relias is an Equal Opportunity Employer and a Drug-Free workplace. Relias welcomes and encourages applications from people with disabilities and is happy to make reasonable accommodations in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please visit your career page for instructions.

All your information will be kept confidential according to EEO guidelines.

Disclosure requirements pertaining to the collection of your personal data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here .

You can contact the company’s Data Protection Officer at the above-mentioned postal address.

Further information on data protection and your rights can be found here .

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