Senior Market Research Analyst

Bath & Body Works; Reynoldsburg (OH); On-site; USD 70,000 - 90,000; Full time

Job summary

Bath & Body Works is seeking a Senior Market Research Analyst to lead market research initiatives and provide actionable insights to enhance customer understanding and drive marketing strategies. With responsibilities ranging from conducting primary research to building vendor relationships, this role requires strong communication skills and 5-7 years of relevant experience.

Benefits

Robust medical, pharmacy, dental and vision coverage

401k with company match

No-cost mental health and wellbeing support

Paid time off and parental leave

Tuition reimbursement and scholarship opportunities

40% merchandise discount

Qualifications

• 5-7 years in retail market research/consumer insights.
• Proven research experience (quantitative and qualitative).
• Ability to influence and engage leaders.

Responsibilities

• Own market research projects including design, execution, and analysis.
• Write high-level and detailed reports.
• Build relationships with internal and external partners.

Skills

Organizational skills

Communication skills

Attention to detail

Ability to handle multiple projects

Education

Bachelor’s Degree in Marketing, Market Research, Business, Psychology

Job description

Description

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities.

SUMMARY

The Enterprise Insights department is responsible for creating Customer/Consumer knowledge by providing actionable and relevant insights that shape general understanding throughout the organization, influencing marketing and merchant activities as well as the overall BBW brand/Customer strategy. This team evaluates competitive and market trends as well as Customer and Consumer sentiment through in-house and vendor-led approaches.

The Senior Market Research Analyst is a key partner in providing customer/consumer intimacy by leading the market research process for assigned merchant businesses and the Bath & Body Works brand overall. This includes directing, implementing, analyzing and delivering consumer findings/strategic implications to Merchant, Marketing, Product Development and Design. This role requires a deep understanding of research methodology for packaged goods development in the retail industry. Top-level, polished communication is required to deliver insights across all levels of the organization to help drive the overall brand forward through strategic and forward-looking thinking.

RESPONSIBILITIES

• Own market research projects from beginning to end, including design, execution, analysis, writing, and presentation of data to all levels of the organization. Projects may include primary research (focus groups, in-store customer interviews, online surveys and qual/quant), which can take place at the Home Office, a facility, or in store, as well as secondary research. Primary research will require directly interviewing to customers and associates in the retail environment.
• Key responsibility of writing high-level and detailed reports.
• Gain intimate knowledge of the company’s business categories by developing key internal and external partner relationships.
• Own relationships with external research vendors on ongoing research efforts; occasional review of other vendor offerings to keep the department on the top tier of research capabilities.
• Work efficiently and optimally in a high-energy environment.
• Travel domestically approximately 20% of the time.
• Other duties as assigned.

Qualifications

QUALIFICATIONS & EXPERIENCE

• 5-7 years of experience in a retail market research/consumer insights role with proven research experience (both quantitative and qualitative), including product and concept testing.
• Strong organizational and communication skills, including influence and leader engagement.
• Ability to handle multiple and opposing demands/projects
• Thorough attention to detail

EDUCATION

• Bachelor’s Degree in Marketing, Market Research, Business, Psychology, or other related discipline or equivalent experience

Core Competencies

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results

Benefits

Bath & Body Works associates are the heart of our business. That’s why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:

• Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• 401k with company match and Associate Stock Purchase with discount
• No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
• Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
• Tuition reimbursement and scholarship opportunities for post-secondary education programs
• 40% merchandise discount and gratis that encourages you to come back to your senses!

Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.

We are an equal opportunity action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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