Senior Market & Product Researcher

Moniepoint; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

Moniepoint is seeking a Senior Market & Product Researcher to drive insights that shape product strategy and influence business decisions. The ideal candidate will have 6+ years of experience in market research focused on B2C fintechs, demonstrating proficiency in various research methods and a deep understanding of consumer behavior, especially within the African diaspora.

Qualifications

• 6+ years of experience in market research, specifically for digital products.
• Proficiency in qualitative and quantitative research methodologies.
• Strong analytical skills to interpret data trends.

Responsibilities

• Conduct user and market research to gather actionable insights.
• Collaborate with product teams to inform business decisions.
• Stay updated on industry trends and user needs.

Skills

Market Research

Data Interpretation

User Research

Cultural Understanding

Tools

UserTesting

UsabilityHub

UserZoom

Job description

Moniepoint Inc. is Africa’s all-in-one financial ecosystem, helping 10 million businesses and individuals access seamless payments, banking, credit, and business management tools since 2019.
As Nigeria’s largest merchant acquirer, it powers most of the country’s Point of Sale (POS) transactions. Through its subsidiaries, Moniepoint Inc. processes $22 billion monthly for its customers while operating profitably.

About the role:

We are seeking an experienced and highly skilled Senior Market & Product Researcher to join our product team. The ideal candidate will bring deep expertise in conducting and leading end-to-end Market research, providing actionable insights that shape product strategy and drive rapid market growth. You will play a critical role in helping us understand customer behaviors, pain points, and market trends, which will directly influence business and product decisions.

We are a customer-focus company, which means your work will have immense influence on what we do so as to address our user and market needs.

• Conduct User Research: Lead and execute qualitative and quantitative research across the full lifecycle (planning, conducting, analysing, and reporting) using methods such as ethnographic observation, interviews, surveys, contextual inquiry and concept testing, with a strong emphasis on understanding local users' needs and behaviours.
• Market and Industry Research: Stay up-to-date on industry trends, competitive landscape, and market dynamics to provide relevant research and insights that align with market conditions.
• Cross-team Collaboration: Act as primary point of contact for all team research needs - from generative projects to evaluative quick wins. Provide thoughtful guidance to product leaders, product managers, designers and marketers to turn vague business needs into actionable research questions. Use your research findings to guide and support the product roadmap and strategic decision-making.
• Country-Specific Intelligence: Serve as the go-to expert on Nigerian user needs and UK market trends, ensuring that your insights help to localise the product for the specific needs of the African diaspora.

To succeed in this role, you should have

• Experience: 6+ years of experience in market research with a focus on digital products, preferably in B2C fintechs.
• Research Skills: Proficiency in end-to-end market research methods (qualitative and quantitative), and using research tools like UserTesting, UsabilityHub, UserZoom etc.
• Data Interpretation: Strong ability to analyze data, identify trends, and make recommendations that drive business outcomes.
• Market Knowledge: Strong knowledge of the African diaspora, including local consumer behaviors, cultural contexts, and regulatory environment.
• Experience building user community: You’re expected to source users for conducting surveys and interviews. It’d be of great help if you have experience building, or are an active member of, the diaspora community.

What to expect in the hiring process

• A preliminary phone call with a recruiter
• A technical interview with a senior researcher
• A case study interview with a panel including a product leader and the hiring manager
• A cultural interview with the Head of People
  
  

How to Apply:

Please submit your CV and a portfolio demonstrating your UX research process from start to finish. The portfolio should highlight specific research projects, the methodologies used, and how the insights led to business or product decisions.

Moniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates

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