Senior Analyst - Agile Insights

McKinsey & Company; Washington (District of Columbia); On-site; USD 125,000 - 130,000; Full time

Job summary

McKinsey & Company in the United States is seeking a seasoned market research professional to join the Growth Marketing & Sales Solutions team. You will partner with consulting teams and work directly with clients to understand objectives, design research plans, and lead end-to-end research from design to insights.

You will deliver qualitative and quantitative B2C and B2B insights, develop surveys or interview guides, advise on analytics, and collaborate with vendors to program and field

Qualifications

• Bachelor's degree and 4+ years of market research experience, with quantitative emphasis.
• Experience in usage/attitude measurement, brand equity, concept testing, product testing, segmentation.
• Strong ability to translate business objectives into research objectives and plans.

Responsibilities

• Partner with consulting teams and work directly with clients to understand business objectives and design research plans.
• Lead end-to-end research from design to insights for client engagements (B2C and B2B).
• Develop survey instruments or qualitative guides; advise on analytics plans and advanced modeling.
• Collaborate with vendors to program and field research ensuring high data quality.
• Contribute to firm knowledge initiatives with original viewpoints and tools.

Skills

Market research, quantitative insights

Interpersonal & influencing skills

Statistical software proficiency

Ethnography & interviewing

Ability to manage multiple projects

Brand, concept, segmentation knowledge

Education

Bachelor's degree

Master's degree preferred

Tools

Statistical software

Job description

• Atlanta
• Boston
• New Jersey
• New York City
• Washington DC

Do you want to do work that matters, alongside supportive leaders who will help you grow faster than you ever thought possible? Are you a creative problem-solver who is energized by challenges? You’ve come to the right place.

YOUR IMPACT

You will partner with consulting teams and work directly with clients to understand their primary business objectives, strategize a research plan, and lead the end-to-end research process from design to insights.

You will engage as a consulting team member to generate qualitative and quantitative B2C and B2B insights and translate findings into business recommendations. The majority of your time will be spent on client-facing engagements to design research strategies to meet engagement objectives and lead survey instrument and/or qualitative question guide development with key stakeholders. You will advise on the analytics plan, including advanced modeling, and help the team analyze, identify and synthesize emerging implications and recommendations for clients. You will also be responsible for working with the firm’s preferred vendors to program and field the research to ensure high quality data.

You will also contribute to firm knowledge initiatives through in-depth support of B2C and B2B insights needs and collaborate with other consultants to develop original points of view or tools focused on areas of expertise.

You will be based in our Atlanta, Boston, New Jersey, New York, or Washington DC office and will be part of the Growth Marketing & Sales Solutions team. You will work with our Agile Insights Solution that helps companies across all industries gain consumer, shopper and buyer insights with our comprehensive suite of agile market research techniques and expertise.

YOUR GROWTH

Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.

In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues-at all levels-will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won't find anywhere else.

When you join us, you will have:

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
• A voice that matters: From day one, we value your ideas and contributions. You'll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you'll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

YOUR QUALIFICATIONS AND SKILLS

• Bachelor's degree required; master's degree preferred
• 4+ years of market research experience with a strong emphasis on quantitative experience and consumer and shopper insights; background at a market research agency or a research department at a consumer-oriented company preferred
• Well versed in usage and attitude measurement, brand equity measurement, concept testing, product testing, segmentation, etc.
• Highly developed understanding of relevant content area (e.g. industry sector, functional topic)
• Advanced business knowledge and ability to translate business objectives into research objectives
• Full understanding of research techniques, information sources, and statistical analysis/analytic techniques as relevant to role
• Demonstrated ability to manage multiple projects and deliver results on time
• Comfortable working with statistical software packages
• Ethnography background and one-on-one interviewing skills a plus
• Outstanding interpersonal and influencing skills; ability to work independently and collaboratively on teams and with people at all levels
• Comfortable with extensive travel, up to 80%

Please review the additional requirements regarding essential job functions of McKinsey colleagues.

Our unwavering commitment to integrity drives everything we do, guiding us to always act in the best interests of our clients, our people, and the communities we serve.

Industries

• Consumer Packaged Goods
• Retail

Capabilities

• Marketing & Sales

FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

Certain US jurisdictions require McKinsey & Company to include a reasonable estimate of the salary for this role.
To help you understand what you can expect, the salary range for new joiners in this role in United States, including all office locations where the job may be performed, is $125,000 - $130,000 USD gross per year. This reflects our best estimate of the lowest to highest
[salary/hourly wages] for this role at the time of this posting, ensuring you have a clear picture right from the start, though it's important
to remember that actual salaries may vary. Factors like your office location, your unique blend of experience and skills, start date and our current
organizational needs all play a part in determining the final figure. Certain roles are also eligible for bonuses, subject to McKinsey's discretion
and based on factors such as individual and/or organizational performance.

Additionally, we provide a comprehensive benefits package that reflects our commitment to the wellness of our colleagues and their families.
This includes medical, mental health, dental and vision coverage, telemedicine services, life, accident and disability insurance, parental leave and family planning benefits, caregiving resources, a generous retirement contributions program, financial guidance,
and paid time off.

FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.