Senior Market Development Lead-GI & Endosurgical Innovation

SmartRecruiters, Inc.; Sunnyvale (CA); Hybrid; USD 164,000 - 277,000; Full time

Job summary

Intuitive Surgical, Inc. is seeking a Senior Market Development Manager for GI and endosurgical innovation. You will drive market creation, shape go-to-market strategy, and work across engineering, product, clinical, and regulatory teams to enable early commercialization.

You will interact with physicians, hospital executives, and payers to identify unmet needs and accelerate adoption. The role requires leading cross-functional teams, developing commercial plans, and building strong market

Qualifications

• 10 years of experience in Sales, Marketing, Strategy, or Market Development in MedTech
• Leadership experience in early-stage or emerging markets
• Ability to build and execute go-to-market and market creation strategies
• Strong cross-functional collaboration and executive presentation skills
• Experience engaging KOLs, societies, and hospital leadership
• Capability to influence internal and external stakeholders

Responsibilities

• Lead upstream development with commercial guidance for launch success
• Refine product-market fit from market insight and customer needs
• Generate deep market, customer, and clinical insights for strategy
• Define go-to-market strategy from development through early commercialization
• Engage KOLs and societies to shape entry and early adoption
• Support market access, economic value, and regulatory strategies
• Collaborate with engineering, product, clinical, and strategy teams
• Design market creation strategies and influence resource allocation
• Develop commercialization plans including sales model and pricing

Skills

Market Development

Sales Leadership

Strategic Planning

KOL Engagement

Cross-functional Leadership

Analytical Skills

Executive Communication

Market Creation

Go-to-Market

Payer & Reimbursement

Job description

Intuitive Surgical, Inc. is seeking a Senior Market Development Manager for GI and endosurgical innovation. You will drive market creation, shape go-to-market strategy, and work across engineering, product, clinical, and regulatory teams to enable early commercialization.

You will interact with physicians, hospital executives, and payers to identify unmet needs and accelerate adoption. The role requires leading cross-functional teams, developing commercial plans, and building strong market