Senior Manager, YouTube Strategy & Operations

Feld Entertainment; Ellenton (GA); On-site; USD 110,000 - 170,000; Full time

Job summary

Feld Entertainment, a leading live entertainment company, seeks a Senior Manager to steer YouTube efforts across Monster Jam, Ringling, Disney On Ice and more. You will coordinate multi-brand strategies, ensure consistent branding, metadata, publishing cadence, and channel growth.

You will collaborate with digital marketing, creative services, media monetization, PR, and external partners to maximize audience engagement, revenue opportunities, and content performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or related field.
• 5+ years in digital media, social media, or YouTube with channel optimization experience.
• Strong understanding of YouTube analytics and monetization models.
• Excellent communication and project management skills.
• Experience coordinating cross-functional and external partners.

Responsibilities

• Lead YouTube strategy across Feld brands and coordinate cross-brand programming and publishing cadence.
• Collaborate with internal teams and external partners to optimize content and revenue opportunities.
• Monitor channel performance and drive data-driven improvements.
• Manage publishing schedules, metadata optimization, and branding across channels.
• Steer community engagement strategies and influencer collaborations.

Skills

YouTube strategy

Cross-functional leadership

Analytics

Project management

Asana

Education

Bachelor’s degree in Marketing, Communications, Media, or related field

Tools

Asana

Job description

Feld Entertainment seeks a dynamic, collaborative, and strategic Senior Manager to lead our YouTube efforts across all brands. This role will serve as the central point of coordination for all YouTube activities, ensuring alignment, consistency and growth across multiple channels and teams. The Senior Manager will work closely with internal cross functional teams and external partners to execute a unified YouTube vision that drives audience engagement, optimizes content performance and maximizes revenue. Here is an opportunity to lead the YouTube strategy for some of the world’s most iconic live entertainment brands!

Essential Job Functions

Strategic Leadership & Coordination

• Serve as the primary architect and coordinator of Feld Entertainment’s YouTube strategy, aligning efforts across Monster Jam, SMX, Ringling, Disney On Ice, and future channels.
• Develop and execute YouTube strategies across Feld Entertainment brands, in alignment with broader Digital objectives and brand priorities.
• Coordinate YouTube activities across Monster Jam, SMX, Ringling, Disney On Ice and future channels, ensuring consistent best practices, publishing cadence and channel growth.
• Develop and maintain cross-brand programming schedules, ensuring consistent publishing cadence, seasonal planning, and series rollouts.
• Facilitate collaboration among internal teams (Digital Marketing, Creative Services, Integrated Marketing, Media Monetization, Public Relations, etc.) and external agencies/partners.
• Lead regular cross-functional meetings to ensure alignment, share best practices, and resolve operational challenges.

Channel & Content Management

• Coordinate the creation, customization, and optimization of all YouTube channels, including new launches (e.g., Kids, multi-language, Shorts).
• Ensure consistent branding, metadata optimization (thumbnails, titles, descriptions, playlists), and merchandising across all channels.
• Manage content pipeline and facilitate collaboration with content creators, producers, editors, and internal cross-functional teams.
• Guide the repurposing of content for Shorts, social, and other formats to maximize reach and engagement.
• Monitor and analyze channel performance (watch time, views, CTR, retention, subs, traffic sources) and drive continuous improvement and content innovation through data-driven insights.

Community & Collaboration

• Foster active engagement with YouTube communities through comments, Community tab posts, polls, and creator/fan interactions.
• Help monitor collaboration hit list, identifying and pursuing partnership opportunities with relevant YouTube creators and influencers.
• Develop and oversee community engagement strategies that strengthen audience relationships, encourage participation, and provide actionable insights to inform content and programming decisions.

Revenue & Monetization

• Partner with Media Monetization to identify opportunities to improve YouTube revenue performance, including channel optimization, content packaging, sponsorship opportunities and emerging monetization capabilities.
• Support evaluation and implementation of new YouTube monetization opportunities, including YouTube Select, BrandConnect, licensing and other emerging revenue opportunities.
• Collaborate with Media Monetization and external partners to maximize revenue streams and protect IP.

Operational Excellence

• Standardize channel access, permissions, and contributor roles to ensure security and clarity.
• Document and streamline workflows for content review, asset creation, and publishing.
• Stay current on YouTube platform changes, trends, and best practices; educate and upskill internal teams as needed.

Job Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or related field
• 5+ years of experience in digital media, social media, video platforms, or YouTube, with demonstrated experience managing and optimizing YouTube channels.
• Thorough understanding of YouTube platform, best practices, and culture.
• Demonstrated success growing YouTube channels and using platform analytics to improve content performance.
• Strong project management and organizational skills, with demonstrated ability to manage multiple projects, deadlines, stakeholders, and priorities simultaneously.
• Experience using project management tools such as Asana to track workflows, deliverables, timelines, and cross-functional dependencies.
• Excellent communication, presentation, and interpersonal skills.
• Deep understanding of YouTube analytics, SEO, monetization models, and community engagement.
• Experience working with creative, marketing, and analytics teams; agency/consultant management a plus.
• Passion for entertainment, family content, and digital innovation

About Feld Entertainment

Feld Entertainment®, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information.

Equal Opportunity Employer

Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world.