Senior Manager, Teams Content

NASCAR; Charlotte (NC); On-site; USD 80,000 - 120,000; Full time

Job summary

NASCAR is seeking a Senior Manager, Teams Content to lead content initiatives and collaborate across teams in Charlotte, NC. This role involves managing digital content strategies, elevating brand presence, and driving engagement for NASCAR's digital platforms. The ideal candidate will have a strong background in social media management and excellent writing skills, along with the ability to work in a fast-paced environment.

Benefits

Competitive salaries

Solid benefits package focused on wellness

Opportunities for professional growth

Diverse work environment

Qualifications

• 7 years of experience in social media, engagement, and partner management.
• Experience working with senior-level executives.
• Able to work a non-traditional work week, including nights and weekends.

Responsibilities

• Lead content strategy for NASCAR.com and team sites.
• Monitor platform analytics and content performance.
• Coordinate race weekend coverage and daily content packaging.

Skills

Social media management

Content strategy development

Excellent writing skills

Fluency in Spanish

Strong cross-functional skills

Social media acumen

Education

Bachelor's degree from four (4) year college or university

Tools

Adobe Photoshop

Adobe InDesign

Job description

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR seeks a talented professional to join in the position of Senior Manager, Teams Contentbased in our Charlotte, North Caroline office.

The Senior Manager, Teams Content position leads efforts to unify, elevate and distribute content across both NASCAR.com and future integrated team websites built on the NASCAR Digital Media platform. The Senior Manager plays a key part in aligning editorial priorities, streamlining collaboration and driving performance across the broader digital network.

Duties include but are not limited to:

• Work cross-functionally with NASCAR’s internal editorial, services and platform teams, as well as directly with team representatives to maximize impact, consistency and audience reach.
• Act as the primary digital content point of contact within the NASCAR Digital Media group for all NASCAR teams.
• Consult and manage website content strategy in collaboration with NASCAR teams and the NDM site Services team.
• Collaborate closely with the NASCAR Services group to support team site performance, content planning/programming and rollout processes.
• Facilitate two-way content flow between NASCAR.com and team websites by identifying mutual storytelling opportunities, race recaps, features, multimedia content and post-event highlights.
• Coordinate with the NASCAR editorial team to ensure race weekend coverage and daily content are effectively packaged for team distribution.
• Track and communicate what content teams within the industry are publishing and strategically place that content on NASCAR.com when appropriate.
• Develop and maintain a cohesive content calendar that supports NASCAR.com and team sites while highlighting tentpole moments, special announcements race-week priorities.
• Identify opportunities for content alignment and efficiency, recommending shared content assets, templates and best practices across the network.
• Lead content-related onboarding, training and ongoing collaboration with team digital contacts.
• Monitor platform analytics, content performance, and key metrics to help teams meet shared goals across the NDM network.
• Contribute to long-term development of the NDM platform as a destination for team storytelling and engagement
• Travel: 10%, including weekends.

Required skills / experience:

• Bachelor's degree from four (4) year college or university and seven (7) years of current experience in social media, engagement and partner management; or equivalent combination of education and/or experience.
• Fluency in Spanish preferred.
• Proficient on company provided hardware and software. Knowledge of social media content management and reporting platforms. Experience with Adobe Photoshop and InDesign.
• Able to work a non-traditional work week, including nights and weekends.
• Excellent writing skills and social media acumen.
• Ability to lead and utilize strong cross-functional and inter-departmental integration and planning skills.
• Advanced working knowledge of all primary social media channels with an eye towards emerging trends and platforms.
• Proven experience developing strategy and day-to-day management of communication activities and plans.
• Demonstrated experience working with senior level executives.

Apply Now!

Learn more about this role and our team by applying at www.careers.nascar.com for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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