Senior Manager, Synthetic Research – Platform Growth

Jobtailor; Illinois; On-site; USD 120,000 - 160,000; Full time

Job summary

CVS Health is seeking a senior leader to drive synthetic customer research programs across healthcare units. You will design qualitative and quantitative studies, translate business questions into actionable insights, and lead governance and monetization efforts while partnering with analytics, IT, and vendors.

Responsibilities include ROI tracking, executive reporting, and scaling research methodologies to deliver strategic roadmaps and value realization across diverse business units.

Qualifications

• 7+ years in customer insights, market research, or related disciplines in regulated healthcare.
• 5+ years leading research agendas in qualitative and quantitative studies.
• Experience with a statistical platform such as R, Python, or other statistical packages.
• 5+ years of senior-level relationship management experience.
• 4+ years tracking and monitoring ROI and developing platform monetization methods.
• Knowledge of privacy, research compliance, and AI governance (HIPAA, IRB, GDPR).
• Experience in pharmaceutical R&D and non-clinical research cycles.

Responsibilities

• Lead deployment, scaling, and commercialization of synthetic customer research across healthcare franchises.
• Design and oversee qualitative and quantitative research programs using simulated capabilities.
• Translate business questions into research initiatives delivering actionable customer insights.
• Build repeatable research frameworks, playbooks, and measurement approaches.
• Lead study design, recruitment strategy, analysis, and executive reporting.
• Present findings, recommendations, and strategic roadmaps to executive audiences.
• Establish governance, operating models, workflows, and platform usage standards.
• Partner with technology, data science, and vendor teams on implementation and enhancements.

Skills

Customer Insights

Qualitative Research

Quantitative Research

Statistical Analysis

Healthcare Compliance

Education

Bachelor's degree

Master's degree preferred

Tools

R

Python

Job description

• Lead deployment, scaling, and commercialization of synthetic customer research focused primarily on third-party research delivery
• Design and oversee qualitative and quantitative research programs using simulated capabilities
• Translate business questions into research initiatives delivering actionable customer insights
• Build repeatable research frameworks, playbooks, and measurement approaches
• Lead study design, participant recruitment strategy, analysis, insight generation, and executive reporting
• Present findings, recommendations, and strategic roadmaps to executive audiences
• Serve as business lead for platform agents, ensuring product accuracy and quality
• Establish governance, operating models, workflows, and platform usage standards
• Partner with technology, data science, and vendor teams on implementation and enhancements
• Monitor platform performance, utilization, and business impact
• Maintain agent banks and ensure simulation outputs are relevant
• Lead development of customer archetypes, digital twins, synthetic audiences, and agent-based research methodologies
• Build knowledge assets, reusable insight libraries, and strategic intelligence repositories
• Validate AI outputs and ensure responsible application of AI technologies
• Develop commercialization strategies through chargeback models, partner engagements, and expanded service offerings
• Identify opportunities to scale synthetic research across CVS Health business units, product teams, customer experience organizations, and external partners
• Support partnership discussions, sales enablement, and executive presentations
• Create adoption plans, value-realization business cases, and track ROI

Requirements

• 7+ years of experience in customer insights, market research, product management, strategy, consulting, or related disciplines in healthcare, pharmaceutical, health services, or other regulated industries
• 5+ years leading research agendas and conducting qualitative/quantitative research
• Experience using a statistical platform such as R, Python, or other statistical packages
• 5+ years of senior-level relationship management experience
• 4+ years tracking and monitoring ROI and developing platform monetization methods
• Strong analytical, communication, and storytelling skills
• Working knowledge of privacy, research compliance, and AI governance, including HIPAA, IRB standards, and GDPR
• Experience in pharmaceutical R&D and non-clinical research cycles
• Expert knowledge of healthcare stakeholders across the product life cycle
• Bachelor's degree in Market Research, Business, Behavioral Science, Human Factors, Data Science, or related field
• Master's degree preferred

Core Competencies

Demonstrates expertise in leading customer insights and market research initiatives, with a strong focus on qualitative and quantitative methodologies. Proficient in developing strategic frameworks and commercialization strategies while ensuring compliance with industry standards.

Highest-signal resume keywords

• Customer Insights
• Qualitative Research
• Quantitative Research
• Statistical Analysis (R, Python)
• Healthcare Compliance (HIPAA, IRB, GDPR)

Hard Skills

• Market Research
• Research Design
• Data Analysis
• ROI Tracking
• Platform Monetization
• Customer Archetypes Development
• Synthetic Research Methodologies
• AI Output Validation
• Insight Generation
• Executive Reporting

Soft Skills

• Analytical Skills
• Communication Skills
• Storytelling Skills
• Relationship Management
• Strategic Thinking

Industry Keywords

• Healthcare
• Pharmaceutical
• Health Services
• Regulated Industries
• Product Life Cycle
• AI Governance
• Privacy Compliance
• Research Compliance
• Digital Twins
• Synthetic Audiences