Senior Manager, Subscriptions Strategy

USA036 Reuters News & Media Inc; New York (NY); Hybrid; USD 115,000 - 214,000; Full time

Job summary

Reuters News & Media Inc. is seeking a Senior Manager, Subscription Strategy to lead global subscriber growth across web and app. You will own testing, paywall and registration optimization, and partner with Product, Analytics, Newsletters, and Editorial to drive subscription goals.

The role offers a hybrid work model with a focus on turning performance data into actionable roadmaps and delivering growth for a premium news business.

Qualifications

• 5+ years of experience developing and implementing subscription growth strategies for a premium news media organization.
• Deep understanding of acquisition funnels, paywall and registration strategies, user behavior, and subscription models, with experience driving engagement and growth across paywalled content.
• Experience partnering with editorial, product, and marketing teams to grow digital subscriptions.
• Ability to use data to inform decisions, including analyzing customer journeys, applying attribution models, and optimizing acquisition funnels.
• Strong project management skills, with the ability to build data-driven strategy roadmaps with a detailed approach.
• Core competencies: problem solving and original thinking, data-informed decision making, collaboration across a matrixed organization, and a commitment to shared goals.
• Experience at a premium news media organization.

Responsibilities

• Lead a global, full-funnel strategy that drives engagement, subscriber acquisition, and retention.
• Own the web and app testing roadmap for registration walls, paywalls, and product journeys, partnering with Product and Engineering to continuously improve conversion and engagement.
• Build install-to-paid acquisition strategies across mobile web and apps, and test campaign structures, audience segments, and ad creatives to improve efficiency across all acquisition channels.
• Define audience cohorts from performance data to guide marketing and product decisions, and work with Product, Engineering, and Design to optimize landing pages, funnels, and onsite experiences.
• Ensure the subscription value proposition is clearly defined across all consumer touchpoints.
• Partner with Analytics on retention and churn analyses, identifying drivers of cancellation and opportunities to grow subscriber lifetime value.
• Translate campaign, subscription, and testing performance into actionable insights, roadmaps, and recommendations, while overseeing marketing processes, timelines, and creative development.

Job description

Job Description Reuters Professional is seeking a Senior Manager, Subscription Strategy to lead global subscriber growth across web and app. Reporting to the Director of Subscriptions, you will own the product testing strategy and paywall and registration optimization while partnering with Product, Analytics, Newsletters, and Editorial to meet and exceed subscription goals. This is an opportunity to turn performance data into clear, actionable roadmaps and bring new ideas that drive growth across a premium news business.

Key Responsibilities

• Lead a global, full-funnel strategy that drives engagement, subscriber acquisition, and retention.
• Own the web and app testing roadmap for registration walls, paywalls, and product journeys, partnering with Product and Engineering to continuously improve conversion and engagement.
• Build install-to-paid acquisition strategies across mobile web and apps, and test campaign structures, audience segments, and ad creatives to improve efficiency across all acquisition channels.
• Define audience cohorts from performance data to guide marketing and product decisions, and work with Product, Engineering, and Design to optimize landing pages, funnels, and onsite experiences.
• Ensure the subscription value proposition is clearly defined across all consumer touchpoints.
• Partner with Analytics on retention and churn analyses, identifying drivers of cancellation and opportunities to grow subscriber lifetime value.
• Translate campaign, subscription, and testing performance into actionable insights, roadmaps, and recommendations, while overseeing marketing processes, timelines, and creative development.

Required Qualifications

• 5+ years of experience developing and implementing subscription growth strategies for a premium news media organization.
• Deep understanding of acquisition funnels, paywall and registration strategies, user behavior, and subscription models, with experience driving engagement and growth across paywalled content.
• Experience partnering with editorial, product, and marketing teams to grow digital subscriptions.
• Ability to use data to inform decisions, including analyzing customer journeys, applying attribution models, and optimizing acquisition funnels.
• Strong project management skills, with the ability to build data-driven strategy roadmaps with a detailed approach.
• Core competencies: problem solving and original thinking, data-informed decision making, collaboration across a matrixed organization, and a commitment to shared goals.
• Experience at a premium news media organization.

Preferred Qualifications

• Understanding of the dynamics of audience engagement, subscription acquisition, and retention.
• Track record of identifying new growth opportunities and bringing forward fresh ideas.

What’s in it For You?

Hybrid Work Model

We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.

Flexibility & Work-Life Balance

Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

Career Development and Growth

By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

Industry Competitive Benefits

• flexible vacation
• two company-wide Mental Health Days off
• access to the Headspace app
• retirement savings
• tuition reimbursement
• employee incentive programs
• resources for mental, physical, and financial wellbeing

Culture

Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

Social Impact

Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

Making a Real-World Impact

We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Benefits in the United States

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws.

Additional Benefits

• optional hospital
• accident and sickness insurance paid 100% by the employee
• optional life and AD&D insurance paid 100% by the employee
• Flexible Spending and Health Savings Accounts
• fitness reimbursement
• access to Employee Assistance Program
• Group Legal Identity Theft Protection benefit paid 100% by employee
• access to 529 Plan
• commuter benefits
• Adoption & Surrogacy Assistance
• Tuition Reimbursement
• access to Employee Stock Purchase Plan

Location and Compensation

Eligible office location(s) for this role include one or more of the following: NewYorkCity, SanFrancisco, LosAngeles, and/or Irvine, CA; McLean, VA; Washington,DC.

The base compensation range for the role in any of those locations is $115,300USD - $214,100USD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

ThomsonReuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence and solutions needed to decide, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals.

Equal Opportunity and Accommodations

To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace. Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law.

If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at [e-mail]. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.

Contact and Additional Information

Learn more about a career with us Our Employer Story Inside Thomson Reuters Blog Awards and Recognition Join Our Talent Community Protect Your Job Search Future-ready careers Our focus on a skills-first approach ensures you’ll have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.