Senior Manager, Software Engineering (Campaign Creation Experience)

HiViz; San Francisco (CA); On-site; USD 219,000 - 329,000; Full time

Benefits offered by this job

Equity

Healthcare benefits

In-office 3x per week

Job summary

GoFundMe is hiring a Senior Software Engineering Manager to lead the Create squad responsible for the campaign-creation experience, Studio, templates, brand kits, and AI-assisted content. This leadership role blends people leadership with hands-on engineering in a data-driven, experiment-first culture.

The role requires in-office presence in the San Francisco Bay Area (3x per week) and collaboration with Product Marketing, Care/Support, Data, and adjacent squads to deliver end-to-end value for

Qualifications

• Proven experience leading software teams and shipping customer-facing web apps.
• Strong hands-on engineering background with a product-minded approach.
• Experience with data-driven decision making in experimentation environments.
• Ability to drive architecture reviews and influence cross-functional teams.

Responsibilities

• Lead, coach, and grow the Create squad (~8 engineers) across frontend, fullstack, and backend.
• Own delivery for the campaign-creation experience including Studio builder framework and templates.
• Collaborate with Product and Design to frame problems and define success metrics.
• Promote an outcomes-over-output culture and fast PoCs with iterative delivery.
• Participate in architecture reviews, code reviews, and incident response.

Skills

Leadership

TypeScript

React

Frontend

Fullstack

Data-driven

A/B testing

Architectural reviews

Tools

Claude Code

Cursor

GitHub Copilot

Job description

Want to help us help others? We’re hiring!

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe team is searching for our next Senior Software Engineering Manager to lead the team behind GoFundMe Pro's campaign‑creation experience. The Create squad exists to make powerful fundraising accessible to every nonprofit, so organizations can express their mission freely while the platform handles the complexity of turning that intent into optimized, launch‑ready campaigns. You'll lead the engineers who build Studio, our campaign builder, along with creation tools, templates, brand kits, guided workflows, AI‑assisted content, and the preview‑to‑publish flow. This is a hands‑on leadership role that blends people leadership, product‑minded engineering, and a data‑driven, experiment‑first culture. This squad is recognized across GoFundMe as the trailblazer for AI‑accelerated development, setting the best practices other teams follow.

Candidates considered for this role will be located in the San Francisco Bay Area. There will be an in‑office requirement of 3x a week.

The Job

• Lead, coach, and grow the Create squad (~8 engineers across frontend, fullstack, and backend), acting as a servant‑leader who removes blockers, fills gaps, and fosters a high‑performing, inclusive culture.
• Own engineering delivery for the campaign‑creation experience: the Studio builder framework, creation tools, optimized templates, brand kits, guided workflows, AI‑assisted text and content, and the preview → save → publish flow.
• Operate in a tight triad with Product and Design, engaging early on problem framing, scope, and tradeoffs, and anchoring every initiative on a clear outcome and success metric before building begins.
• Champion an outcomes‑over‑output, bias‑to‑action culture: ship the smallest version that delivers real customer value, favoring rapid PoCs and iterative delivery over large up‑front bets.
• Operate as a player‑coach by participating in architecture and design reviews, technical decisions, code review, and incident response, and contributing hands‑on where it adds the most leverage.
• Raise the bar on quality for a complex, interactive builder (performance, accessibility, reliability, and maintainability on a customer‑facing revenue surface).
• Move the metrics that matter – Studio adoption, campaign‑creation rate, time‑to‑publish, and conversion through experimentation and A/B testing.
• Partner cross‑functionally with Product Marketing, Care/Support, Data, and adjacent squads on dependencies, GTM, and a seamless end‑to‑end experience.
• Recruit, hire, onboard, and develop engineers across a distributed team through regular 1:1s, actionable feedback, career development, and performance management.
• Champion AI‑assisted software development using tools such as Claude Code, Cursor, and GitHub Copilot, and help explore AI‑powered product capabilities that make campaign creation easier for nonprofits.
• Own the squad's operational health and technical excellence, including incident response, observability, SLI/SLOs, test coverage, CI/CD, and trunk‑based development.

You

• Experience leading and growing software engineering teams as a people manager including hiring, coaching, performance management, and career development, backed by a strong hands‑on engineering background.
• Strong background building complex, customer‑facing web applications, with deep expertise in TypeScript and modern frontend frameworks such as React, and comfort operating across the full stack.
• A product‑minded, outcomes‑first approach: you frame work around user problems and measurable behavior change rather than feature lists, and you partner naturally with Product and Design.
• Experience delivering in a data‑driven, experimentation‑heavy environment, including A/B testing, funnel and conversion optimization, and analytics instrumentation.
• A track record of shipping iteratively with a bias to action, balancing speed and quality on a revenue‑generating product surface.
• Strong sense of web craft: performance, accessibility, reliability, and design system driven UI.
• Excellent communication and collaboration skills, with the ability to lead a distributed team across time zones.
• A passion for mentoring engineers, building inclusive teams, and leading as a coach and servant to the team.

Preferred

• Experience building rich, interactive builder or editor experiences (drag‑and‑drop, WYSIWYG, templating, live preview).
• Experience with design systems and shared component libraries.
• Experience integrating AI/LLM‑powered features into products, such as content generation or intelligent suggestions.
• Familiarity with product analytics and session tooling such as Heap, FullStory, Amplitude, or Looker.
• Experience in B2B SaaS, nonprofit technology, fintech, or e‑commerce/checkout conversion.
• Experience owning a customer‑facing checkout or conversion funnel.
• Familiarity with AWS and modern CI/CD practices.
• Demonstrated experience driving AI‑assisted development adoption and best practices across teams.

Why you'll love it here

• Make an Impact: Be part of a mission‑driven organization making a positive difference in millions of lives every year.
• Innovative Environment: Work with a diverse, passionate, and talented team in a fast‑paced, forward‑thinking atmosphere.
• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.
• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time‑off policies, and mental health and wellness resources to support your overall well‑being.
• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement: Make a difference through our volunteering program.

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

Compensation

The total annual salary for this full‑time position in this location is $219,000–$329,000 + equity + benefits. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors including job‑related skills, experience, and relevant education or training.

Accommodation

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please fill out our accommodation form.