Senior Manager Integrated Media & Search

Nestlé Health Science; Bridgewater (MA); Hybrid; USD 135,000 - 184,000; Full time

Job summary

Nestlé Health Science is seeking a Senior Manager, Integrated Media & Search to lead paid media and organic search across Medical Nutrition and Atrium brands. You’ll shape strategy, investment, execution, and optimization to drive growth among healthcare professionals and consumers.

Partner with Brand, Medical, Legal, CRM, Digital Product, Sales, Analytics, and IT to align investment with audience needs. This role offers remote or hybrid work with preference for candidates near Bridgewater, NJ.

Qualifications

• 10+ years in paid media, performance marketing, SEO, or integrated marketing across complex brands.
• Strong leadership experience with agencies, budgets, and cross-functional programs.
• Proven ability to translate data into investment decisions and growth.

Responsibilities

• Lead paid media strategy across search, social, programmatic, display, and video.
• Own enterprise SEO and AI-driven discovery initiatives for professional and consumer audiences.
• Establish measurement frameworks and executive-ready reporting linking spend to outcomes.
• Develop and mentor teams while managing agencies and contracts.

Skills

Paid media

SEO

AIO/GEO

LLM monitoring

HCP audience

Team leadership

Budget management

Education

Bachelor's degree

Analytics degree

Tools

Google Ads

Microsoft Ads

Meta

GA4

Search Console

Job description

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.

Why Join Us? Join a mission-driven digital team at Nestlé Health Science working at the forefront of wellness and nutrition. This is a unique opportunity to shape an integrated paid media and search capability across B2B and B2C audiences, accelerate responsible AI-driven discovery, and deliver measurable impact across a diverse portfolio of trusted health brands.

This position will be either a remote or hybrid role based on the selected candidate’s geographic location. Strong preference for candidates located within a commutable distance to the Bridgewater, NJ headquarters, or another Nestlé entity. This position supports Nestlé Nutrition & Health.

POSITION SUMMARY

The Senior Manager, Integrated Media & Search will lead the strategy, investment, execution, and optimization of paid media and organic search across Medical Nutrition brands (including Compleat, Peptamen, Alfamino, and others) and Atrium brands (including Pure Encapsulations and Klean Athlete). This role will drive measurable growth across healthcare professional and consumer audiences while advancing how our brands are discovered through traditional search engines, AI-powered search, and large language models.

The ideal candidate combines deep performance-marketing expertise with modern search leadership, analytical rigor, and strong people and agency management. This leader will partner across Brand, Medical, Legal/Regulatory, CRM, Social, eCommerce, Content, Digital Product, Sales, Analytics, and technology teams to connect investment decisions with audience needs and business outcomes.

RESPONSIBILITIES

Paid media Strategy & Execution

• Lead full-funnel paid media strategy across paid search, paid social, programmatic, display, CTV/video, audio, native, retail media, and HCP endemic platforms
• Develop differentiated media, audience, channel, and investment strategies for HCP (Health Care Professional) and consumer audiences based on business objectives and customer journeys
• Own annual planning, campaign activation, budget allocation, forecasting, agency performance, and in-flight optimization across the brand portfolio
• Connect paid media with CRM, social, influencer, eCommerce, Amazon, websites, sales enablement, launches, and event-based amplification

SEO, AIO/GEO & Digital Discovery

• Lead enterprise SEO across technical, on-page, off-page, content, local, and platform optimization for professional and consumer digital experiences
• Build the AI search and discovery roadmap, including AIO/GEO (AI Optimization & Generative Engine Optimization) strategy, structured data, schema, entity authority, answer-ready content, citation visibility, and LLM (Large Language Model) monitoring
• Partner with Content, Medical, Brand, Digital Product, IT, and agencies to improve crawlability, relevance, authority, accuracy, compliance, and discoverability

Measurement, Optimization & Leadership

• Establish measurement frameworks using analytics, attribution, incrementality, MMM/MTA (Marketing Mix Modeling/ Multi-Touch Attribution), experimentation, and executive-ready reporting to connect investment with business outcomes
• Lead audience, channel, bid, landing-page, and creative testing, including dynamic creative optimization and emerging AI-enabled media capabilities
• Lead and develop team members; manage agencies, budgets, contracts, workflows, governance, brand safety, privacy, and MLR (Medical, Language, & Regulatory) requirements

REQUIREMENTS

• 10+ years of progressive paid media, performance marketing, SEO, digital acquisition, or integrated marketing experience across complex brands or portfolios
• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field; advanced degree a plus
• Demonstrated success leading paid media and search strategies for both HCP and consumer audiences
• Direct experience with HCP audience strategy, professional media platforms, lead generation, compliance, and downstream conversion measurement
• Experience leading teams and managing agencies, large budgets, contracts, forecasting, and cross-functional programs
• Proven ability to translate data and market signals into investment decisions, optimization strategies, and measurable growth

SKILLS

• Expertise across paid search, paid social, programmatic, CTV/video, retail media, and HCP digital channels
• Deep knowledge of technical SEO, content optimization, structured data, schema, local search, and web analytics
• Experience with AIO/GEO, AI search monitoring, LLM visibility, entity authority, and answer-engine optimization
• Proficiency with platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, DSPs, GA4, Search Console, and enterprise SEO tools
• Experience with attribution, incrementality, MMM/MTA, experimentation, dashboards, and executive reporting
• Healthcare, nutrition, wellness, CPG, or other regulated-category experience

Salary: $134,659.00 to $184,074.00 per year

Bonus Eligibility: Yes

The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [e-mail] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.

Job Requisition: 423292

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