Senior Manager, SEO & CRO Marketing – FIFA World Cup 26™

IMG LIVE; New York (NY); On-site; USD 97,000 - 130,000; Full time

Job summary

An established industry player is seeking a Senior Manager for SEO & CRO Marketing to drive organic traffic and optimize the e-commerce journey for FIFA World Cup 26 Official Hospitality. This role demands a deep understanding of SEO best practices and conversion rate optimization, ensuring that the offerings are visible and appealing to potential customers. You will collaborate with various teams to implement strategies that enhance user experience and boost conversion rates. If you are passionate about sports and digital marketing, this is an exciting opportunity to make a significant impact in a dynamic environment.

Benefits

Health care

Retirement plan

Paid time off

Growth opportunities

Qualifications

• 5+ years in SEO, CRO, and e-commerce, preferably in sports or hospitality.
• Proven success in increasing organic traffic and conversion rates.

Responsibilities

• Develop SEO strategies to enhance visibility for FIFA World Cup 26.
• Optimize meta tags, headers, and perform technical SEO audits.

Skills

SEO

CRO

E-commerce optimization

Keyword research

Technical SEO

Data analysis

Project management

Digital marketing trends

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Optimizely

Hotjar

Job description

Senior Manager, SEO & CRO Marketing – FIFA World Cup 26

Senior Manager, SEO & CRO Marketing – FIFA World Cup 26

Apply locations NY-New York - Park Ave South time type Full time posted on Posted Yesterday job requisition id JR24881

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Role Overview

As the Sr. Marketing Manager, SEO & CRO, you will develop and execute strategies to enhance organic traffic, improve search engine rankings, and optimize the e-commerce journey for FIFA World Cup 26 Official Hospitality customers. This role requires a deep understanding of SEO best practices, conversion rate optimization (CRO), and e-commerce performance analytics.

Key Responsibilities

1. Develop and implement an SEO strategy to increase the visibility of FIFA World Cup 26 Official Hospitality offerings across search engines.

2. Conduct keyword research to identify high-impact terms related to event-based searches, hospitality experiences, and the FIFA World Cup 26.

3. Optimize meta tags, headers, structured data, and internal linking to improve search rankings and click-through rates.

4. Perform technical SEO audits, addressing site speed, mobile usability, crawlability, and indexability.

5. Enhance content discoverability, ensuring landing pages and blog content align with FIFA World Cup 26 brand messaging and search trends.

6. Improve backlink profile through digital PR, partnerships, and content outreach initiatives.

7. Analyze user behavior and conversion funnels to identify drop-off points and opportunities for optimization.

8. Conduct A/B and multivariate testing to refine landing pages, CTA placements, pricing display, and checkout processes.

9. Use heatmaps, session recordings, and customer journey analysis to improve e-commerce UX/UI.

10. Collaborate closely with internal teams including Marketing, Product, Data Science, and Commercial Strategy to ensure a cohesive approach to SEO, CRO, and e-commerce performance.

11. Track and report on organic traffic, keyword rankings, domain authority, conversion rates, and e-commerce revenue using Google Analytics, Google Search Console, and other SEO/CRO tools.

12. Provide data-driven insights and strategic recommendations to stakeholders.

13. Stay informed on FIFA World Cup 26 search trends, hospitality industry insights, and the evolving SERP landscape, including advancements like AI Overviews and algorithm updates.

Qualifications & Skills:

1. 5+ years of experience in SEO, CRO, and e-commerce optimization, preferably in the sports, travel, or hospitality sector.

2. Proven track record of increasing organic traffic and improving e-commerce conversion rates.

3. Strong understanding of Google’s algorithm updates, SEO tools (Ahrefs, SEMrush), and CRO tools (Optimizely, Hotjar).

4. Experience with enterprise-level e-commerce platforms, preferably Shopify, Magento, or a custom CMS.

5. Knowledge of international SEO strategies and multi-language website optimization.

6. Ability to work with GA4 and data visualization tools to analyze user behavior.

7. Strong project management and stakeholder communication skills.

8. Passion for sports, major global events, and digital marketing trends.

#LI-MG1

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum: $97,500 annually

Hiring Range Maximum: $130,000 annually