Senior Manager, SEM Analytics

EverQuote; Cambridge (MA); On-site; USD 120,000 - 150,000; Full time

Job summary

EverQuote is seeking a Senior Manager, SEM Analytics in Cambridge, MA, with hybrid in-office work three days a week. You will own SEM end to end, lead a growing analytics team, and drive measurement across campaigns using SQL to connect performance to outcomes.

The role requires 6+ years in performance marketing, strong SEM knowledge, and hands-on leadership. Excellent communication with technical and executive stakeholders is essential.

Qualifications

• 6+ years in performance marketing with direct SEM ownership and budget accountability.
• Bachelor’s degree in Statistics, Mathematics, Economics or related field or demonstrated analytical ability.
• Proven experience managing people, including senior analysts or managers.
• Deep fluency in SEM mechanics: bid strategy, Smart Bidding, budget pacing, structure, and keyword management.
• Strong SQL skills to pull and analyze large datasets (Snowflake a plus).
• Solid experimentation fundamentals: significance, power, incrementality, confound control.

Responsibilities

• Own SEM end to end: bid strategy, budget allocation, pacing, campaign and account structure, keyword strategy, and automated bidding dynamics.
• Manage and develop the SEM analytics team.
• Use SQL to analyze performance by campaign, incrementality, and downstream outcomes.
• Identify optimization opportunities: bid adjustments, budget reallocation, structural changes, target changes.
• Design, launch, and evaluate rigorous experiments for bid, structure, and budget tests.

Skills

SEM analytics

SQL

People management

Budgets & bidding

Experimentation

Data interpretation

Education

Bachelor’s degree in Statistics, Mathematics, Economics or related field

Tools

Snowflake

Job description

Senior Manager, SEM Analytics Cambridge, MA / Hybrid (This role requires working in-office 3 days per week: Tuesday, Wednesday, and Thursday.)

About us:

EverQuote is a leading AI-powered growth solutions partner for regulated property and casualty insurance entities, enabling the largest insurance carriers and thousands of agents to maximize customer acquisition across digital channels. Fueled by our proprietary data assets and our AI traffic engine, EverQuote is transforming the way providers attract and engage consumers to grow market share. Joining our team puts you at the forefront of this transformation. You will collaborate with a group of builders to solve complex problems and reshape a massive industry. If you want to drive real-world impact and do the best work of your career, you’ve found your home. We move fast, follow the data, and hold ourselves to high standards. If that's how you work too, this is the role for you.

About the role:

As Senior Manager, SEM Analytics, you will be EverQuote's SEM expert and lead our SEM analytics team. You'll own SEM end to end — bid strategy, budget, campaign structure, and measurement — while managing and developing the team responsible for executing on it. You will report directly to the VP of Growth Analytics. This role is built for someone who wants to be both the channel's technical expert and the leader who scales that expertise through a team.

What you do:

• Own SEM end to end: bid strategy, budget allocation and pacing, campaign and account structure, keyword/query strategy, and automated/Smart Bidding dynamics across search platforms.
• Manage and develop the SEM analytics team
• Use SQL (Snowflake) to analyze performance: by campaign, incrementality, and connection to downstream customer outcomes.
• Identify and execute optimization opportunities: bid adjustments, budget reallocation, structural changes, target adjustments.
• Design, launch, and evaluate experiments (bid strategy tests, structure tests, budget tests) with rigor on significance, power, and confound control.
• Partner with the VP of Growth Analytics on SEM strategy and portfolio-level tradeoffs.

What you bring to the team:

• 6+ years in performance marketing, with direct, hands‑on ownership of SEM campaigns and budgets — not agency‑managed, not analytics‑only oversight of someone else's execution.
• Bachelor’s degree in Statistics, Mathematics, Economics or related field OR demonstrated analytical ability or equivalent hands‑on professional experience.
• Proven experience managing people, ideally including managing senior analysts or managers.
• Deep fluency in SEM mechanics: bid strategy, automated/Smart Bidding dynamics, budget pacing, account and campaign structure, keyword/query management.
• Strong SQL skills; able to independently pull, shape, and analyze large datasets (Snowflake a plus).
• Solid experimentation fundamentals: significance, power, incrementality measurement, confound control.
• Clear communication with both technical and executive stakeholders.

Nice to have:

Experience in an internet marketplace or lead‑gen business (insurance industry experience is not required — SEM depth matters more than vertical familiarity). Comfortable using AI tools to accelerate analysis and execution.

The base salary actually offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location. The base salary for this full‑time role is $119,800-$150,000 In addition to base salary, our total compensation package may include participation in variable cash bonus programs, equity, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility which are designated by role. Your recruiter can provide more details about additional compensation components, such as OTE structure, bonus targets, or equity, during the hiring process.

EverQuote is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, age, disability, genetic information, pregnancy or a pregnancy‑related condition, veteran or military status or any other protected characteristic. Reasonable accommodations are available for applicants with disabilities and for sincerely held religious beliefs or practices, upon request. For more information, visit https://investors.everquote.com and follow on LinkedIn.