Senior Manager, Sales Strategy Planning

ITG Brands; North Carolina; Hybrid; USD 138,000 - 185,000; Full time

Benefits offered by this job

Medical/dental/vision/life insurance

401k match

Paid holidays

Generous PTO

Employee recognition program

Education assistance

Referral bonus

Hybrid workplace

Summer hours

Casual dress policy

Job summary

ITG Brands is seeking a Sales Strategy & Planning Sr. Manager to design and drive integrated sales strategies across the nicotine category.

You will translate commercial priorities into actionable plans for field sales, enable cross-functional collaboration, and optimize ROI through detailed trade spend tracking and KPI dashboards. The role requires 7+ years in Sales Strategy, Sales Operations, or Commercial Planning within CPG, FMCG, or related sectors.

Qualifications

• Bachelor’s degree in marketing, business, or related field with relevant experience.
• Strong strategic thinking and ability to translate data into plans.
• Proven collaboration across functions and excellent communication.
• Experience in sales strategy, operations, or commercial planning preferred.

Responsibilities

• Lead integrated sales strategies translating priorities into field action plans.
• Partner with cross-functional teams to align channel strategies and trade investments.
• Track ROI and optimize trade spend with data-driven insights.
• Provide recommendations to senior leaders to influence objectives.
• Ensure delivery of IBP and cycle planning across categories.
• Collaborate with Finance, Insights, Category Management, and Brand teams.

Skills

Strategic thinker

Analytical

Excellent communicator

Time management

Adaptability

Planning systems

Education

Bachelor’s degree in Marketing/Business

Tools

Microsoft Office

PowerPoint

Excel

MS Teams

Job description

Who We Are

ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity.

Who We Are

ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity.

ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace where inclusion, creativity, and bold thinking drive progress. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table.

We are not afraid to seize opportunities and make things happen – both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success.

What You Will Do

• JOB SUMMARY

The Sales Strategy & Planning Sr. Manager plays a critical role in the design and delivery of integrated sales strategies that translate commercial priorities into actionable plans for field Sales execution, driving value creation for the Company and Customer. As a category thought leader, this role supports and delivers, through insight-based recommendations, alignment between long-term strategic investment decisions and on-the-ground Sales execution, driving business results. The position focuses on sales planning, cross-functional partnerships, and process optimization to enable best-in-class commercial performance across all customers and channels within specific nicotine category.

• Participate and provide recommendations for category plans throughout the business planning process focused on delivery over the next 3 years
• Partner with AST and ARDT teams to build opportunities for customers and channels for the select category with focused delivery over the next 3 years
• Partner with key sales leaders to build aligned channel strategies within select nicotine category that translate commercial and consumer brand plans into actionable sales initiatives and recommended performance goals, enabling joint value creation and long-term sustainability of trade partnerships
• Improve trade spending and ROI delivery through detailed tracking of programs, insight generation and ROI modeling for updated recommendations
• Provide recommendations to senior leaders to drive influential change for short and long-term commercial objectives
• Work cross-functionally to ensure the delivery of business planning objectives, with sales integration, to ensure flawless plans allow for a high accuracy of execution.
• Partner with Finance, Insights and Intelligence, Category Management, and Brand teams to incorporate data-driven insights for the Integrated Business Planning (IBP) and cycle planning processes of select category, supporting a truly connected planning rhythm that enables cross functional strategic alignment.

(This list is not exhaustive and may be supplemented as necessary by the Company)

Qualifications

• REQUIRED MINIMUM QUALIFICATIONS:

Education and Experience:

• Bachelor’s degree in marketing, Business, or other relevant fields and 7+ years’ work experience
• Experience: 7+ years in Sales Strategy, Sales Operations, or Commercial Planning within CPG, FMCG, or related industries.
• Demonstrated success delivering sales planning or go-to-market strategy functions in partnership with Revenue Management or Finance.
• Strong understanding of trade investment, channel strategy, and customer segmentation.
• Proven ability to drive integration and alignment across functions and business units.

Knowledge of

• Advanced proficiency with Microsoft Office (Outlook, Word, Excel, & PowerPoint) and Microsoft Teams
• Trade/Retail activation
• Brand Marketing
• Print/Production
• CPG sales

Skilled in

• Strategic thinker with strong analytical and financial acumen.
• Excellent communicator and influencer across multiple levels and functions.
• Effective time and task management
• Flexibility and adaptability
• Proficiency in business planning systems, analytics tools, and performance dashboards.

Ability to

• Strong planning and organizational capability; adept at managing through ambiguity.
• Maintain effective working relationships
• Ability to translate strategy into clear, actionable plans that drive executional excellence.

Work Environment and Physical Demand

• Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs.).
• Walks, sits, or stands for prolonged periods.
• Requires prolonged machine operation including computer and keyboard equipment as well as use of manual dexterity and fine motor skills.

This job description is intended to be generic in nature and describe the essential functions of the job. It is not necessarily an exhaustive list of all duties and responsibilities. The essential duties, functions and responsibilities, and overtime eligibility may vary based on the specific tasks assigned to the position.

What We Offer

• Competitive benefits package that includes medical/dental/vision/life insurance/disability plans
• Dollar for dollar 401k match up to 6% and 5% annual company contribution
• 15 Company-paid holidays
• Generous paid time off
• Employee recognition and discount programs
• Education assistance
• Employee referral bonus program
• Hybrid workplace – remote / in office
• Summer hours
• Casual dress policy Monday through Friday

Annual Base Salary Range: $138417.00 - $184555.00

Final compensation will be determined based on experience, qualifications, and internal equity. This role may also be eligible for annual bonus or incentive compensation.

Applicant Information

This job description describes the essential functions of the job at the time the job description was created, but it is not an exhaustive list of tasks, duties and responsibilities. In addition, the position may evolve or change over time and such changes may not be reflected in the job description until it is next updated.

Everyone Belongs

ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at [e-mail] .