Senior Manager, Sales Strategy Planning

ITG Brands; Greensboro (NC); On-site; USD 138,000 - 185,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401k match

Holidays

Paid time off

Hybrid workplace

Education assistance

Job summary

ITG Brands in Greensboro, NC seeks a Sales Strategy & Planning Senior Manager to design and deliver integrated sales strategies for the nicotine category, translating priorities into actionable field plans.

Lead cross‑functional collaboration, ROI modeling, and performance tracking with Finance, Insights, Category Management, and Brand teams. Requires a Bachelor’s in marketing or business and 7+ years in Sales Strategy.

Competitive base salary and strong benefits in a hybrid workplace.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 7+ years of experience in Sales Strategy, Sales Ops, or Commercial Planning.
• Experience delivering sales planning or go-to-market strategies with Revenue Management or Finance.
• Strong understanding of trade investment, channel strategy, and customer segmentation.

Responsibilities

• Participate in category plans and business planning for the next 3 years.
• Collaborate with AST and ARDT to build opportunities for customers and channels.
• Align channel strategies to translate brand plans into actionable sales initiatives and ROI goals.
• Improve trade spending ROI through tracking and ROI modeling.
• Support senior leaders with data-driven recommendations to drive objectives.

Skills

Strategic thinking

Analytical skills

Financial acumen

Cross-functional

Communication skills

Time management

MS Office

Education

Bachelor’s degree in marketing or business

Job description

ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity.

ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace where inclusion, creativity, and bold thinking drive progress. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table.

We are not afraid to seize opportunities and make things happen – both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success.

What You Will Do

- JOB SUMMARY

The Sales Strategy & Planning Sr. Manager plays a critical role in the design and delivery of integrated sales strategies that translate commercial priorities into actionable plans for field Sales execution, driving value creation for the Company and Customer. As a category thought leader, this role supports and delivers, through insight-based recommendations, alignment between long-term strategic investment decisions and on-the-ground Sales execution, driving business results. The position focuses on sales planning, cross-functional partnerships, and process optimization to enable best-in-class commercial performance across all customers and channels within specific nicotine category.

- WHAT YOU WILL DO

(This list is not exhaustive and may be supplemented as necessary by the Company)

Participate and provide recommendations for category plans throughout the business planning process focused on delivery over the next 3 years

Partner with AST and ARDT teams to build opportunities for customers and channels for the select category with focused delivery over the next 3 years

Partner with key sales leaders to build aligned channel strategies within select nicotine category that translate commercial and consumer brand plans into actionable sales initiatives and recommended performance goals, enabling joint value creation and long-term sustainability of trade partnerships

Improve trade spending and ROI delivery through detailed tracking of programs, insight generation and ROI modeling for updated recommendations

Provide recommendations to senior leaders to drive influential change for short and long-term commercial objectives

Work cross-functionally to ensure the delivery of business planning objectives, with sales integration, to ensure flawless plans allow for a high accuracy of execution.

Partner with Finance, Insights and Intelligence, Category Management, and Brand teams to incorporate data-driven insights for the Integrated Business Planning (IBP) and cycle planning processes of select category, supporting a truly connected planning rhythm that enables cross functional strategic alignment.

Qualifications

- REQUIRED MINIMUM QUALIFICATIONS:

Education and Experience:

Bachelor’s degree in marketing, Business, or other relevant fields and 7+ years’ work experience

Experience: 7+ years in Sales Strategy, Sales Operations, or Commercial Planning within CPG, FMCG, or related industries.

Demonstrated success delivering sales planning or go-to-market strategy functions in partnership with Revenue Management or Finance.

Strong understanding of trade investment, channel strategy, and customer segmentation.

Proven ability to drive integration and alignment across functions and business units.

Knowledge of:

Advanced proficiency with Microsoft Office (Outlook, Word, Excel, & PowerPoint) and Microsoft Teams

Trade/Retail activation

Brand Marketing

Print/Production

Skilled in:

Strategic thinker with strong analytical and financial acumen.

Excellent communicator and influencer across multiple levels and functions.

Effective time and task management

Flexibility and adaptability

Proficiency in business planning systems, analytics tools, and performance dashboards.

Ability to:

Strong planning and organizational capability; adept at managing through ambiguity.

Maintain effective working relationships

Ability to translate strategy into clear, actionable plans that drive executional excellence.

Work Environment and Physical Demand

Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs.).

Walks, sits, or stands for prolonged periods.

Requires prolonged machine operation including computer and keyboard equipment as well as use of manual dexterity and fine motor skills.

This job description is intended to be generic in nature and describe the essential functions of the job. It is not necessarily an exhaustive list of all duties and responsibilities. The essential duties, functions and responsibilities, and overtime eligibility may vary based on the specific tasks assigned to the position.

What We Offer

• Competitive benefits package that includes medical/dental/vision/life insurance/disability plans
• Dollar for dollar 401k match up to 6% and 5% annual company contribution
• 15 Company-paid holidays
• Generous paid time off
• Employee recognition and discount programs
• Education assistance
• Employee referral bonus program
• Hybrid workplace – remote / in office
• Summer hours
• Casual dress policy Monday through Friday

Annual Base Salary Range: $138417.00 - $184555.00

Final compensation will be determined based on experience, qualifications, and internal equity. This role may also be eligible for annual bonus or incentive compensation.

This job description describes the essential functions of the job at the time the job description was created, but it is not an exhaustive list of tasks, duties and responsibilities. In addition, the position may evolve or change over time and such changes may not be reflected in the job description until it is next updated.

Everyone Belongs

ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at [e-mail] .

SHARE THIS JOB

The posting for the position for which you are applying highlights key aspects of the position only. It is not a complete description of the position.

All candidates must consent to an independent investigation of their background, references, past employment, education, criminal record, and drug screening. Results of such background checks will be reviewed on a case-by-case basis, giving consideration to the nature of the information reported and its relevance to the specific job being sought before a decision is made using this information.

ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at [e-mail] .

We collect personal information from you in connection with your application for employment with ITG Brands or ITG Cigars. For more information, please see our Privacy Policy . If you are a job applicant from California, additional information can be found on our California Applicant Privacy Notice . If you have questions, contact us at [e-mail] .