Senior Manager, Sales & Marketing - Power Transformers

Virginia Transformer Corp; Roanoke (VA); On-site; USD 120,000 - 180,000; Full time

Job summary

Virginia Transformer Corp in Roanoke, VA, seeks a Senior Manager of Sales & Marketing to lead day-to-day sales execution, key-account development, and targeted marketing for engineered-to-order power transformers.

This hands-on leadership role coordinates with sales engineering, design engineering, estimating, procurement, production planning, project management, and finance to deliver accurate proposals, forecasts, and smooth order handoffs.

Qualifications

• Bachelor’s degree in engineering, business, marketing, or related field.
• 8+ years in industrial or technical B2B sales, with 3+ years leading strategic accounts.
• Proven success selling customized capital equipment through complex procurement cycles.
• Ability to translate customer requirements into clear commercial proposals.
• Experience negotiating pricing, delivery terms, and contractual exceptions.
• Strong CRM, forecasting, and cross-functional communication skills.
• Experience managing complete order handoffs and maintaining records.

Responsibilities

• Develop and execute sales and account plans for target segments.
• Build relationships with purchasing, engineering, project management, and executives.
• Lead bid/no-bid decisions based on profitability and risk.
• Coordinate proposals, pricing, and delivery requirements with internal teams.
• Manage quotation workflow across sales engineering, estimating, procurement, and finance.
• Ensure complete technical and commercial documentation accompanies orders.
• Monitor pipeline, bookings, and forecast accuracy.
• Provide management reports on bookings, margins, and backlog.
• Coach assigned personnel on proposal quality and customer follow-up.
• Develop targeted marketing initiatives highlighting capabilities.

Skills

Industrial B2B sales

Strategic account leadership

Technical proposal knowledge

CRM systems

Cross-functional teamwork

Education

Bachelor's degree in engineering / business / marketing

Tools

CRM systems

Proposal tools

Job description

Virginia Transformer Corp in Roanoke, VA, seeks a Senior Manager of Sales & Marketing to lead day-to-day sales execution, key-account development, and targeted marketing for engineered-to-order power transformers.

This hands-on leadership role coordinates with sales engineering, design engineering, estimating, procurement, production planning, project management, and finance to deliver accurate proposals, forecasts, and smooth order handoffs.