Senior Manager, Sales Capability

Swisher; Jacksonville (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Base salary and bonus program

Medical, dental, vision, life保险

Generous 401(k) plan

Defined Contribution Plan

Paid vacation and holidays

Professional growth and development

Emails from Swisher.com

Job summary

Swisher, based in Jacksonville, FL, seeks a Senior Manager, Sales Capability to design, build, and operationalize enterprise capability strategies for the commercial organization. You will lead modern sales methodologies, training, enablement programs, and performance insights to accelerate revenue growth in a dynamic market.

You will partner with Sales Leadership, Sales Operations, HR, and Marketing to ensure the sales force has the skills, insights, and resources to win.

Qualifications

• Bachelor’s degree in business, Sales, Marketing, or related field.
• 8+ years of progressive experience in sales enablement or related roles.
• Experience leading enterprise-wide sales capability programs.
• Strong collaboration with Sales Leadership and cross-functional stakeholders.
• Strong understanding of sales processes, field execution, account management, and customer engagement strategies.
• Ability to lead with conviction while maintaining credibility with sales teams.
• Proven ability to use data, insights, and metrics to drive decisions.
• Strong project management and communication skills.

Responsibilities

• Collaborate with Sales, Sales Operations, Marketing, and HR to ensure capability solutions directly support commercial priorities, customer strategies, and revenue goals.
• Design and deploy SPARK sales methodology tailored to Swisher’s selling environment (e.g., consultative selling, territory optimization, account development, negotiation, retail execution excellence).
• Lead the creation of scalable learning experiences including onboarding, product knowledge, selling skills, leadership development for frontline managers, and advanced capability pathways for high-potential sellers.
• Partner with Sales Operations to optimize sales processes, CRM usage, territory planning, and performance dashboards.
• Ensure sales teams have the right tools, playbooks, job aids, and digital resources to drive consistent execution and customer engagement.
• Co-design with HR Operations and Sales Ops the approach for gathering, maintaining, and analyzing quantitative and qualitative data that informs capability investments and sales force effectiveness.
• Build frameworks that link capability programs to measurable improvements in sales performance, customer outcomes, and execution quality.
• Embed Swisher’s core values, competency models, leadership behaviors, and commercial expectations into all capability programs.
• Partner with Sales Leadership to support frontline manager development and identification of critical sales roles and skills.
• Strengthen a culture of continuous improvement, coaching, accountability, and commercial excellence across the sales organization.

Skills

Sales enablement

Cross-functional collaboration

Data-driven decisions

Project management

Executive communication

Education

Bachelor’s degree

Tools

Salesforce

Dynamics

Job description

Description

Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach. Established in 1861, the family-owned company has evolved into a trailblazer, renowned for its iconic Swisher Sweets cigars, cutting-edge American-made Rogue and Ammo modern oral nicotine products, and the premium Drew Estate cigar collection, which features ACID, Liga Privada, and Undercrown. Poised for the future, Swisher is redefining traditional categories with Volt+Co -home to groundbreaking products such as Mojo Energy Pouches. Swisher is also home to more than two dozen American-made, non-combustible tobacco brands under the Helme Tobacco Co. umbrella. Based in Jacksonville, Florida, with operations spanning the U.S., the Dominican Republic, and Nicaragua, Swisher continues to lead through innovation, setting new benchmarks in quality and creativity. Learn more at swisher.com.

The Senior Manager, Sales Capability is responsible for designing, building, and operationalizing Swisher’s enterprise sales capability strategy. This leader strengthens the performance, readiness, and effectiveness of our commercial organization by developing modern sales methodologies, tools, training, and enablement programs that accelerate revenue growth and improve execution in the field. This role partners closely with Sales Leadership, Sales Operations, HR, Marketing, and cross-functional business stakeholders to ensure our sales force is equipped with the skills, insights, and resources required to win in a dynamic marketplace.

Key Responsibilities

• Collaborate with Sales, Sales Operations, Marketing, and HR to ensure capability solutions directly support commercial priorities, customer strategies, and revenue goals
• Design and deploy SPARK sales methodology tailored to Swisher’s selling environment (e.g., consultative selling, territory optimization, account development, negotiation, retail execution excellence)
• Lead the creation of scalable learning experiences including onboarding, product knowledge, selling skills, leadership development for frontline managers, and advanced capability pathways for high-potential sellers
• Partner with Sales Operations to optimize sales processes, CRM usage, territory planning, and performance dashboards
• Ensure sales teams have the right tools, playbooks, job aids, and digital resources to drive consistent execution and customer engagement
• Co-design with HR Operations and Sales Ops the approach for gathering, maintaining, and analyzing quantitative and qualitative data that informs capability investments and sales force effectiveness
• Build frameworks that link capability programs to measurable improvements in sales performance, customer outcomes, and execution quality
• Embed Swisher’s core values, competency models, leadership behaviors, and commercial expectations into all capability programs
• Partner with Sales Leadership to support frontline manager development and identification of critical sales roles and skills
• Strengthen a culture of continuous improvement, coaching, accountability, and commercial excellence across the sales organization

Qualifications

• Bachelor’s degree in business, Sales, Marketing, Organizational Development, or related field
• Minimum 8 years of progressive experience in Sales Enablement, Sales Training, Commercial Excellence, Sales Operations, Talent Management, or related commercial leadership roles
• Experience leading enterprise-wide sales capability or enablement programs in a small or mid-sized organization
• Demonstrated success partnering with Sales Leadership and cross-functional stakeholders
• Strong understanding of sales processes, field execution, account management, and customer engagement strategies
• Ability to lead with conviction while demonstrating strong situational awareness and credibility with sales teams
• Proven ability to use data, insights, and performance metrics to drive decisions and measure capability impact
• Strong project management discipline and ability to deliver results in a fast-paced environment
• Excellent communication, facilitation, and coaching skills

Preferred Qualifications

• Experience with CRM systems (Salesforce, Dynamics, or similar) and sales enablement platforms
• Experience designing sales playbooks, competency frameworks, and frontline manager development programs
• Knowledge of modern sales methodologies (e.g., Challenger, Miller Heiman, SPIN, value-based selling)
• Experience working with distributor networks, retail execution teams, or consumer packaged goods sales organizations

What we offer

• Base salary and bonus program
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Professional growth and development programs to help advance your career!
• Email: All official emails will come from an @Swisher.com address

Important

We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview, the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.