Senior Manager, Revenue Marketing

D2L; United States; Remote; USD 100,000 - 115,000; Full time

Job summary

D2L seeks a Sr Manager of Revenue Marketing for North America, responsible for driving marketing strategies and working across teams to fulfill corporate objectives. This critical role involves leading marketing initiatives, ensuring collaboration, and generating impactful business outcomes in the innovative field of educational technology.

Benefits

Wellness Subsidy

Tuition reimbursement up to $4,000 CAD

Employee wellbeing access

Competitive Benefits Package

Home Internet Reimbursements

Employee Referral Program

Employee Recognition

Social Events

Dog Friendly Offices

Qualifications

• 5-10 years of B2B SaaS marketing experience, especially in corporate edtech.
• Minimum of 3 years managing complex, cross-functional projects.
• Expertise with associations, government, and corporate learning initiatives.

Responsibilities

• Curate cohesive, multi-channel marketing plans focused on collaboration.
• Manage and lead a team of global marketing professionals.
• Create unified cross-functional program plans to execute campaigns.

Skills

Leadership

Project Management

Communication

Collaboration

Data-Driven Decision Making

Cross-Functional Team Coordination

Education

Bachelor’s Degree in Marketing, Communications, or related discipline

Job description

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliverimproved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart.No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.

About the Role:

D2L is looking for a Sr Manager , Revenue Marketing for North America Corporate Learning , overseeing corporate ICPs , who will be an integral part of the revenue marketing leadership team and the key liaison between Sales, B usiness Development , and Marketing . Reporting to the VP, Revenue Marketin g, t he primary responsibility of this position is to translate marketing activity into future revenue, and this team member oversees the development and management of go-to-market strategy via a full spectrum of marketing in-region programs—everything from field and proprietary events to ABM campaigns. The successful candidate will design integrated marketing plans to further the company’s mission, create demand, drive results, deliver creative solutions, and solve stakeholder challenges.

Does this sound like you?

The Sr Manager , Revenue Marketing – NA Corporate Learning is a charismatic and empathetic leader who drives key business results for some of D2L ’ s most critical cross-functional programs. R ather than tackle random acts of marketing , y ou are laser-focused on achieving business outcomes. As an expert marketer with 5-10 years’ experience , who is familiar with associations, government, and strategic corporate learning initiatives, you have experience generating pipeline, managing complex projects, leading teams, crafting and executing Go-To-Market strategies and campaigns , and are transparent and clear about reporting (and communicating) results/key learnings. The deep relationships you develop across the organization allow you to effectively introduce new ideas and processes in support of improved marketing-wide performance and business results. You know a thing or two about edtech, as well .

As the owner of the marketing strateg ies and rollout out of corporate growth , you drive an organization-wide approach to the successful execution of highly collaborative, cross-functional marketing programs and campaigns. You break down barriers for your teammates and cut through red tape, never losing sight that your work results in a positive impact on education and learning.

Your multi-tasking, organization al , and communication skills are evidenced by the application of your broad cross-functional knowledge and penchant to work with p recision , as well as your ability to communicate and negotiate at an executive level. You are adept at simplifying complex programs, concepts, and problems so that others eagerly come along for the ride . You thrive in the role of champion and collaborator for your programs , as you build consensus a round a unified view of success by fostering strong cross-functional alignment and relationships across the company .

How You'll Make an Impact:

Project Management:

• Curate cohesive, multi-channel marketing plans and execute them with a focus on collaboration and clear communication of the vision, KPIs, timelines, and results of the plans
• Elicit and define requirements for highly complex , cross-functional programs
• Support cross-functional teammates and your own direct reports by prioritizing outputs & workload management; identify risks and opportunities in the current process to better execute integrated campaigns
• Serve as the hub for cross-functional knowledge management/communication relating to your target ICPs (be the “s ingle source of t ruth ” )
• Solve problems getting in the way of success
• Drive cross-functional approach to executing highly collaborative complex initiatives
• Ensure a unified vision of success and lead cross-functional stakeholders in the successful execution of that vision
• Masterfully execute on project and program administration (status reporting at various levels, monitoring program health metrics and controls, etc.) and communicate on-going progress, issues, risks, and overall performance to all stakeholders
• Engage in risk and change management planning, mitigation, and controls
• Maintain confidentiality of sensitive information
• Be a great leader for your team and all collaborators along the way

Regional Strategy and Campaign Planning:

• Create unified cross-functional program plans, then partner with functional areas across GTM teams including business development, performance marketing, events, product marketing, content marketing, marketing operations and others to execute
• Lead the development of purposeful, well-thought-out campaigns through quarterly planning, monthly alignment meetings, and weekly status updates
• Strategically align with your direct reports, peers, and colleagues across the services teams to craft targeted campaigns that support account-based marketing and selling efforts to drive pipeline and brand awareness
• Track and report on campaign impacts: Support the team in monitoring and optimizing tactical performance at every stage of the journey to ensure content/messaging resonates and encourages the behaviors that lead buyers to action. Identify how we can iterate and improve
• Build and maintain strong partnerships with all functional areas of the company
• Travel as required

People Leadership and Performance:

• Managing and leading a team of global marketing professionals
• Champion a high performing culture
• Connecting the team’s day to day accountabilities to D2L’s mission by setting clear objectives and performance expectations with team members
• Provide coaching, regular feedback, career path development, growth opportunities, and create a collaborative and open environment
• Collaboration with cross-functional teams to accomplish established corporate and team goals and effectively manage relationships with other D2L teams
• Support vision, planning and defining team objectives, and leading execution of objectives
• Working with peers and leaders to drive productivity, efficiency, and hold team accountable for high quality outcomes
• Produce and actively participate in knowledge sharing as well as professional development initiatives

What You'll Bring to the Role:

• 5-10 years of B2B SaaS (emphasis on corporate edtech) marketing experience with minimum 3 years of people management and experience managing highly complex, cross-functional projects
• Bachelor’s Degree or equivalent in Marketing, Communications, Public Relations or other related discipline is an asset
• Familiarity with association learning program administration and corporate strategic learning initiatives
• Results Driven Approach: You are an expert at supporting and making data-driven recommendations on programs and tactical outputs
• Goal orientation: You set them; you achieve them; you inspire others to achieve their goals
• Track record of delivering awesome outcomes by investing in big-picture results vs tasks
• You support programs and aren't afraid to push campaign boundaries, testing new ideas and finding creative approaches that surpass targets
• History of collaboration, elevating the people and solutions within the Marketing organization
• Noted ability to build constructive and effective relationships in all areas of the company
• Track record of communicating complex information to others

The expected base salary range for a new hire in this role is listed below.The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Base Salary Range

$100,000 — $115,000 USD

Don’t meet every single requirement?We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

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At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through#LifeAtD2L :

• Impactful work transforming the way the world learns
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
• 2 Paid Days off for Catch the Wave related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.

D2L is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. We draw on diversity of thought and experience to reflect the rich array of cultures representing our broad customer base and we seek talent with diversity of life experiences and perspectives from around the world. If you have special accessibility requirements that need to be considered during the recruitment process, please let us know by emailing us [e-mail] and a member of our HR team will get back to you. Information received relating to accommodation needs of applicants will be addressed confidentially.D2L maintains a drug-free workplace.

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To all recruitment agencies: D2L does not accept agency resumes. Please do not forward resumes to our HR alias e-mail address, to any D2L employee, or to other Desire2Learn e-mail addresses. D2L will not pay any fees related to unsolicited resumes.