Senior Manager, Retention Marketing, DashPass

DoorDash; New York (NY); On-site; USD 140,000 - 175,000; Full time

Benefits offered by this job

401(k) match

Paid parental leave

Wellness benefits

Commuter benefits

Paid time off and sick leave

Job summary

DoorDash is seeking a Retention Marketing Lead for DashPass to define and evolve a membership marketing vision. You will translate subscriber growth goals into CRM strategies and lead a team delivering emails, push, SMS, promotions, and in-app messaging.

You will collaborate across Analytics, Product, and Operations to drive incremental GOV and Paid Net Adds. The role sits on the Consumer Retention Marketing team, reporting to the Head of Consumer Retention Marketing.

Qualifications

• 8+ years of experience in lifecycle marketing, CRM, and/or growth marketing.
• 3+ years managing high-performing teams; experience managing managers is a plus.
• Strong stakeholder management and interpersonal skills.
• Hands-on with CRM technology including ESPs and segmentation tools.

Responsibilities

• Oversee all owned channel marketing campaigns across the DashPass lifecycle.
• Lead the development of annual and quarterly retention plans to hit audience targets.
• Manage a team of Retention Marketers and coach for results.
• Oversee testing roadmap for CRM campaigns, including audience segmentation and measurement.
• Partner with Analytics to develop measurement frameworks and drive personalization.

Skills

Lifecycle marketing

CRM

Growth marketing

Team leadership

Stakeholder management

CRM technology

Data-driven decision making

Education

Bachelor's degree or equivalent experience

Tools

SQL

Databricks

Sigma

ESP platforms

Job description

About the Team

The mission of our Retention Marketing team is to build lasting relationships with our audiences - consumers, dashers, and/or merchants - as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them.

About the Role

As the Retention Marketing Lead for DashPass, you will define and evolve the membership marketing vision, translating subscriber growth and retention goals into CRM strategies and leading a team responsible for delivering high-quality, data-driven campaigns across email, push, SMS, promotions, and in-app messaging. You will collaborate with all parts of the business, ensuring cohesive strategy, clear prioritization, and measurable business impact on membership growth and retention. In this role, you will sit on the Consumer Retention Marketing team with a key objective of driving incremental GOV and Paid Net Adds.

You will report into the Head of Consumer Retention Marketing on our Growth Marketing team within our Marketing organization.

You're excited about this opportunity because you will...

• Oversee all owned channel marketing campaigns and programs across the DashPass lifecycle, ensuring a cohesive, personalized journey
• Lead the development of annual and quarterly Retention marketing plans, maximizing incremental gains to meet overarching audience-level business targets
• Manage a team of Retention Marketers, providing structure and coaching for the team to deliver against retention and engagement goals
• Oversee the testing roadmap for CRM campaigns including message/content strategy, target audience segmentation, and measurement plans
• Identify and develop means for improving personalization and relevance across the DashPass lifecycle and partner with Analytics on developing associate measurement frameworks
• Partner with cross-functional leaders (Analytics, Product, Integrated Marketing, Strategy & Operations) to identify strategic initiatives that drive operational scale and efficiency
• Use data to define KPIs and goals across different segments, identify trends, and optimize marketing programs and deliver upon overall company goals
• Partner with MarTech, Product, and Operations to continually advance CRM infrastructure, inclusive of evaluating and optimizing technical platforms and tooling, developing and actioning on new customer models, and optimizing campaign measurement practices.

We're excited about you because you have...

• 8+ years of experience in lifecycle marketing, CRM, and/or growth marketing; with 3+ years managing high-performing teams, managing managers experience a plus
• Record of driving business results via cross-channel marketing campaigns
• Strong stakeholder management and interpersonal skills
• Hands-on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
• Working knowledge of data tools (e.g., SQL, Databricks, Sigma) and AI tools (e.g., ChatGPT, Claude, or similar) to drive analysis, experimentation, and productivity
• Extreme organization, dependability, self-motivation & ability to multi-task
• Bachelor's degree or equivalent experience

Compensation

The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants.

DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act).

DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

See below for paid time off details:

• For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

The national base pay range for this position within the United States, including Illin