Associate Marketing Manager - Dasher Engagement & Earnings

DoorDash, Inc.; Atlanta (GA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

401(k) with employer matching

16 weeks paid parental leave

Wellness benefits

Commuter benefits match

Paid time off

Paid sick leave

Medical, dental, and vision benefits

11 paid holidays

Disability and life insurance

Family‑forming assistance

Mental health program

Job summary

DoorDash, Inc. is seeking an Associate Marketing Manager, Dasher Engagement, to drive the marketing strategy for earnings and habituation initiatives that keep Dashers engaged and returning.

You will partner with product, marketing, research and creative teams to deploy campaigns, in‑app messaging and communications that build trust in earnings and reinforce dashing habits. The role focuses on translating strategy into flawless execution, with data‑driven optimization and cross‑functional

Qualifications

• 2–4 years of professional experience in marketing, growth or lifecycle in a fast‑paced environment.
• Comfortable with data and basic metrics (Excel/SQL a plus).
• Strong project management and collaboration across teams.

Responsibilities

• Execute go‑to‑market plans for Earnings Experience and Habituation features including in‑app messaging, email, push and CRM sends.
• Support marketing experimentation (A/B tests) and translate results into next tests.
• Own day‑to‑day campaign execution: content QA, briefing creative, coordinating timelines.
• Partner with Product and Analytics to track adoption, engagement and satisfaction metrics.
• Support customer research with UX researchers and audience insights to inform briefs.
• Prepare materials for weekly cross‑functional reviews and track follow‑ups.
• Maintain campaign trackers, briefs and post‑mortems to compound learnings.

Skills

Marketing

Growth

Lifecycle

Tools

Excel

SQL

Job description

About the Team

Integrated Marketing brings the value of DoorDash to Customers, Merchants, and Dashers by identifying audience needs, communicating the value of the products and services we build, and nurturing engagement through marketing campaigns and programs. Within Dasher Marketing, this role sits across two pods: Dasher Earnings Experience, which helps Dashers understand and trust how they get paid, and Dasher Habituation, which builds the habits and rituals that keep Dashers engaged and dashing consistently. The team is small-yet-mighty and growing quickly.

About the Role

As an Associate Marketing Manager, Dasher Engagement, you'll help bring to life the marketing strategy behind two of the most important levers in the Dasher lifecycle: how Dashers earn, and how often they come back. You'll partner closely with product, marketing, research, and creative teams to execute campaigns, in-app messaging, and communications that build Dasher trust in our earnings products and reinforce the habits that keep Dashers dashing.

You'll support GTM launches for new pay and earnings features as well as always-on engagement and habituation programs, translating strategy into flawless day-to-day execution and reporting on what's working.

You're excited about this opportunity because you will…

A detail-oriented executor with a bias for action, you thrive on turning strategy into a plan, and a plan into a shipped campaign, while keeping an eye on the data that tells you whether it worked.

Key responsibilities:

• Execute go-to-market plans for new and existing Earnings Experience and Habituation features, spanning in-app messaging, email, push notifications, and other Dasher-facing comms
• Support marketing experimentation (A/B tests) that build Dasher understanding of pay mechanics and reinforce dashing habits, then translate results into recommendations for what to test next
• Own day-to-day execution of campaigns: writing and QAing content, briefing creative, setting up in-app/CRM sends, and coordinating launch timelines across partner teams
• Partner with Product and Analytics to track adoption, engagement, and satisfaction metrics for earnings and habituation initiatives, flagging opportunities as they emerge
• Support customer research, in partnership with UXR and Audience Insights, to understand Dasher sentiment around pay transparency and engagement, and turn findings into actionable briefs
• Help prepare materials for weekly cross-functional business reviews with Product, Brand, CRM, and Operations, and track follow-ups to closure
• Maintain campaign trackers, briefs, and post-mortems so learnings compound across launches

We're excited about you because...

• 2-4 years of professional experience in marketing, growth, lifecycle, or a related operating role, ideally in a high-growth, fast-paced environment
• Comfortable with data - able to pull and interpret basic metrics (Excel/SQL a plus) to gauge whether a campaign or test is working
• Strong project management instincts: you can take a plan, break it into steps, and drive it to done across multiple partner teams
• A clear, concise writer who can turn a strategy into Dasher-facing copy and briefs that creative and CRM teams can execute against
• A collaborative team player who's comfortable working across Product, Research, CRM, Brand, and Operations
• A builder's mentality - you're excited about technology products that impact millions of Dashers, and you want to grow your career in marketing at DoorDash

We expect this position to be filled by 11-24-26

Compensation

The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants.

DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

• 401(k) plan with employer matching
• 16 weeks of paid parental leave
• wellness benefits
• commuter benefits match
• paid time off
• paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
• medical, dental, and vision benefits
• 11 paid holidays
• disability and basic life insurance
• family-forming assistance
• mental health program, among others

See below for paid time off details:

For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year. For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3