Manager, Integrated Marketing, Consumer - DashPass Benefits

DoorDash; Los Angeles (CA); On-site; USD 142,800 - 210,000; Full time

Benefits offered by this job

401(k) plan with employer matching

16 weeks of paid parental leave

Wellness benefits

Job summary

DoorDash is seeking a strategic marketer to lead the marketing strategy for DashPass, focusing on member benefits and experiences. This role requires 6+ years of experience in consumer marketing and strong collaboration across functions to grow member value.

The successful candidate will combine strategic thinking and data-driven insights to enhance retention and engagement. The position offers a competitive salary and extensive benefits package to support employee well-being.

Qualifications

• 6+ years of experience in consumer marketing, integrated marketing, growth marketing, product marketing, membership, or subscription businesses.
• Experience leading cross-functional initiatives from strategy through execution.
• Strong business acumen and ability to operate as both a marketer and a general manager.

Responsibilities

• Own the marketing strategy for DashPass Benefits.
• Lead the development and validation of new member value propositions.
• Drive integrated go-to-market strategies for new services.

Skills

Consumer marketing

Growth marketing

Data-driven decision making

Strategic thinking

Exceptional communication

Cross-functional collaboration

Education

Bachelor's degree or higher; MBA preferred

Job description

About The Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.

About The Role

The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report to the DashPass Retention & Member Experience Marketing Lead and own the marketing strategy for both existing DashPass benefits and emerging member value propositions. This role will lead the go-to-market strategy and member positioning for a portfolio of new benefit concepts designed to deepen engagement, strengthen retention, and expand the role DashPass plays in members' everyday lives. You will partner closely with Product and Strategy & Operations teams to identify unmet consumer needs, develop compelling value propositions, and bring innovative new experiences to market. This role combines strategic thinking, consumer insight, experimentation, and execution excellence to help define the next generation of DashPass member value. This is a unique opportunity to influence one of DoorDash's most important growth businesses while helping unlock the path toward the company's long-term membership ambitions.

You’re Excited About This Opportunity Because You Will…

• Own the marketing strategy for DashPass Benefits and New Use Cases, shaping how members discover, adopt, and realize value from their membership.
• Lead the development, positioning, and validation of new member value propositions that extend DashPass beyond delivery savings into convenience, access, and everyday problem-solving.
• Drive integrated go-to-market strategies for new benefits, experiences, and service offerings, from concept through launch and optimization.
• Serve as the marketing lead across a portfolio of cross‑functional initiatives, aligning partners across Product, Strategy & Operations, Analytics, Finance, Engineering, and Marketing to deliver business outcomes.
• Translate consumer insights, experimentation results, and market trends into recommendations that influence product strategy, investment decisions, and future roadmap priorities.
• Drive adoption, engagement, retention, and long‑term member value while helping shape the future growth of the DashPass membership business.

We’re Excited About You Because You Have…

• Bachelor's degree or higher; MBA preferred.
• 6+ years of experience in consumer marketing, integrated marketing, growth marketing, product marketing, membership, subscription, or marketplace businesses.
• Experience leading complex, cross‑functional initiatives from strategy through execution, ideally within technology, consumer subscription, marketplace, retail, or e‑commerce businesses.
• Strong business acumen and the ability to operate as both a marketer and a general manager, balancing consumer needs, business objectives, and operational realities.
• Experience developing positioning, go-to-market strategies, and growth plans for products, benefits, services, or customer experiences.
• A track record of using consumer insights, experimentation, and data to drive business decisions and influence senior stakeholders.
• Exceptional communication and storytelling skills with experience presenting recommendations and business cases to leadership audiences.
• Comfort operating in ambiguous environments and building new programs from the ground up.
• Experience evaluating new opportunities through customer demand, operational feasibility, and business viability lenses.
• A highly collaborative leadership style and proven success influencing diverse cross‑functional teams without direct authority.
• A passion for solving customer problems and building innovative experiences that create long-term loyalty.

Compensation

Base salary is localized according to an employee’s work location and ranges from $142,800 to $210,000 USD. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash offers a comprehensive benefits package to all regular employees, including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act), medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program, among others.

Paid Time Off Details

• For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours per month if working 40 hours/week; about 3.4 hours per month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours per month if working 40 hours/week; about 2.9 hours per month if working 20 hours/week).

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users— from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door‑to‑door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well‑being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non‑binary or gender non‑conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non‑discrimination.

San Francisco Fair Chance Ordinance

We will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with applicable regulation.

We expect this position to be filled by 8/16/26.