Senior Manager, Retail & CPG Client Direct Ad Sales

Charter Communications; New York (NY); On-site; USD 130,000 - 160,000; Full time

Job summary

Charter Communications, operating as Spectrum Reach, seeks a Senior Manager for Retail & CPG Client Direct Sales in New York. You will maintain direct, in-person engagement with top clients and agencies, delivering monthly industry trend updates and serving as the SME for Retail/CPG terms, trends, and sales dynamics.

You will be responsible for achieving and exceeding quotas across the division, leveraging data-driven insights and programmatic ad knowledge to drive performance and growth.

Qualifications

• 5+ years of Retail/CPG advertising experience.

Responsibilities

• Have in-person contact with top revenue-generating clients and agencies.
• Deliver monthly updates on industry trends in sales meetings.
• Act as Retail/CPG SME on terms and trends (National, regional and local Sales).
• Achieve and exceed monthly/quarterly/yearly sales quota for full division.

Skills

Motivational skills

Curiosity to research

Independent collaboration

Job description

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

Senior Manager, Retail & CPG Client Direct Sales

• Have in-person contact with the top revenue generating clients and agencies.
• Deliver monthly updates on industry trends in sales meetings.
• When needed, act as Retail/CPG SME on all aspects of the vertical, including terms and trends (National, regional and local Sales).
• Achieve and exceed monthly/quarterly/yearly sales quota for full division.

Required Related Work Experience and Number of Years

• 5+ years of Retail/CPG advertising experience

Required Skills/Abilities and Knowledge

• Proven motivational skills
• Inquisitive by nature, a strong aptitude to research with the ability to turn data into results
• Ability to work independently and collaborate when needed

Preferred Qualifications

Preferred Skills/Abilities and Knowledge

• Understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and data-driven media buying methodologies
• Experience selling or activating media through programmatic channels, including programmatic guaranteed, private marketplaces (PMPs), and/or biddable media
• Familiarity with advertising technology platforms such as demand-side platforms (DSPs), data management platforms (DMPs), customer data platforms (CDPs), and identity resolution solutions
• Knowledge of advertising measurement and attribution methodologies, including multi-touch attribution, incrementality testing, and cross-platform measurement
• Experience working with or selling against third-party measurement and analytics partners (e.g., attribution providers, brand lift studies, conversion tracking solutions)
• Ability to translate data, analytics, and measurement insights into compelling client-facing sales narratives
• Understanding of audience-based buying, data onboarding, and the use of first-, second- and third-party data in media activation
• Familiarity with emerging trends in advanced TV, streaming, and digital media, including addressable advertising and converged TV buying strategies
• Experience in an ad tech, digital media, or data-driven advertising environment preferred

Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.

A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

The base pay for this position generally is between $130,000.00 and $160,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.

In addition, this position has a commission earnings target starting at $104,000.

Get to Know Us

Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you'll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.

Grow Your Career Here

We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.