Senior Manager, Registration & Database (Global Visa Program)

Dentsu; New York (NY); Remote; USD 63,000 - 80,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Parental leave

Job summary

MKTG Sports + Entertainment, part of Dentsu, seeks a Senior Manager, Registration & Database to own the global registration platform for Visa programs. You’ll lead end-to-end processes, ensure data quality, and coordinate guest communications across regions.

Responsibilities include managing the registration team, maintaining dashboards, and partnering with event ops, merchandise, and ticketing teams to deliver accurate, scalable registration solutions worldwide. Remote-friendly within the USA.

Qualifications

• 5+ years in registration management, database management, ticketing operations, or program operations.
• Experience with registration platforms, websites, or customer data systems.
• Excellent writing skills for registration copy and guest communications.
• Comfort working with structured data, tracking progress, and maintaining accuracy.
• Experience supporting senior leaders or high‑profile clients.
• Strong organizational skills to manage multiple programs and communication streams.

Responsibilities

• Own the global registration platform end-to-end including data structures and workflows.
• Create and review registration copy, guest communications, and program descriptions.
• Lead the registration team's workload year-round for Visa programs.
• Manage customer databases for data quality and scalability.
• Oversee daily registration operations like guest lists and inquiries.
• Produce registration reports, dashboards, and client-ready materials.
• Coordinate with event ops, guest experience, merchandise, and ticketing teams.
• Support global merchandise operations including inventory tracking and fulfillment.
• Communicate timelines and next steps during client calls and internal meetings.
• Continuously improve registration processes and tools.

Skills

Registration management

Database management

Ticketing operations

Program operations

Excellent writing

Data quality & accuracy

Job description

Senior Manager, Registration & Database (Global Visa Program)

MKTG Sports + Entertainment is seeking a Senior Manager, Registration & Database to lead the build, management, and year‑round ownership of the global registration platform supporting Visa’s sports hospitality programs. This role is ideal for someone who has moved beyond general event planning and is now a true registration specialist — someone who understands platforms, data, workflows, and communication at a deep operational level. You will serve as the anchor for registration operations, ensuring accuracy, consistency, and strong execution across global programs.

What You’ll Own

• End‑to‑end ownership of the global registration platform, including builds, updates, data structure, and workflow accuracy
• Creation and review of registration copy, guest communications, and program descriptions
• Year‑round leadership of the registration team’s workload, priorities, and support for Visa programs
• Management of customer database systems tied to registration, ensuring data quality and scalability
• Daily registration operations including guest list management, attendee communications, and inquiry resolution
• Registration reporting, dashboards, and client‑ready materials (guest lists, itineraries, collateral)
• Cross‑functional alignment with event operations, guest experience, merchandise, and ticketing teams
• Support for global merchandise operations including branding alignment, inventory tracking, and worldwide fulfillment
• Clear communication of timelines, status, and next steps during client calls and internal meetings
• Continuous improvement of registration processes, tools, and communication workflows

What You Bring

• 5+ years in registration management, database management, ticketing operations, or program operations
• Strong experience with registration platforms, websites, or customer data systems
• Excellent writing skills for registration copy, guest communications, and system content
• High comfort working with structured data, tracking progress, and maintaining accuracy
• Experience supporting senior leaders, executives, or high‑profile clients
• Strong organizational skills with the ability to manage multiple programs and communication streams

Why This Role Matters

Visa’s global hospitality programs rely on a consistent, accurate, and scalable registration system. This role is the operational backbone — ensuring guests receive the right information, the right access, and the right experience every time. You will be the decision maker, the platform owner, and the person who keeps the entire registration ecosystem running smoothly.

Additional Information

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $62,500–$80,000 annually. We base placement within the salary range on a variety of factors, including relevant experience, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• andPaid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including providing time off according to the Colorado Healthy Families and Workplaces Act, following its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

The Perks

Not only will you be joining a multi-award-winning Agency with great culture, you will also have the unique opportunity to collaborate with colleagues from our other offices across the globe. There is a whole heap of benefits that come with the role- a flexible holiday package starting at 20 days, corporate discounts, commuter benefits, cell phone reimbursement and much more. Our benefit plans have your total well-being in mind, and we offer an extensive list you can choose from to suit your needs.

About MKTG Sports + Entertainment

MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. Today, we help brands move at THE SPEED OF FANS which means we aim to know fans better than they know themselves. MKTG S+E is a part of the broader dentsu Sports International network.

Working with Us

We’re an agency born of fanatics…fans of sports (yes, even pickleball).Fans of music (we sing in the shower).Fans of data (we’re proud nerds).Fans of art (from exhibitions to film).Fans of culture (this is huge). And that means we put it all in for what we love, truly understanding what fans need, want, feel, hate and love about the brands and properties we lead.

We’re led by our core values which focus on collaboration, community, inspiring change, pursuing excellence, and celebrating bravery – all of which are foundational to our culture and how we treat each other and our clients.

Inclusion and Diversity

We’re proud to be different and that starts with our people. To us, representation means more than just diversity, it means true equity. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. We are constantly evaluating our practices and policies, creating and sustaining pathways to promotion, and intentional in how we create and distribute resources, giving people what they need to grow. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create opportunities for everyone. We offer team member support through flexible working arrangements and schedules that promote work/life balance along with progressive parental and caregiver programs as well as opportunities to give back to the community as part of our global social responsibility efforts.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment.

Location:USA - Remote - North Carolina

Brand:Mktg Sports

Time Type:Full time

Contract Type:Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.