Senior Manager, Product Marketing

Greenway Health, LLC; United States; A distancia; USD 140.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive pay & incentives

Medical, dental and vision

Matching 401(k)

PTO

Education reimbursement

Career growth

Corporate discounts

Descripción de la vacante

Greenway Health, a leader in healthcare technology, seeks a Senior Manager of Product Marketing to own value storytelling across its product portfolio. You will define ICPs, personas, and buying signals, and craft positioning and messaging across Product, Technology, Marketing, and Sales to drive competitive differentiation.

The role is remote in the US, reporting to the PSO and collaborating with Sales, Product, and Customer Success leadership, with a strong emphasis on data-informed

Formación

• Seven (7) or more years of experience in Product Marketing, Product Strategy, or related go-to-market roles.
• Proven experience defining product positioning, messaging, and value frameworks in a B2B environment.
• Demonstrated experience partnering with Sales, Product, and Customer Success leadership teams.

Responsabilidades

• Define and defend product value through ICPs, personas, and buying committee insights.
• Own positioning, messaging architecture, and lifecycle storytelling across the portfolio.
• Influence roadmap, pricing, packaging, and launch readiness based on insights.

Conocimientos

Product marketing strategy

Cross-functional collaboration

Market positioning

ICP definition

Stakeholder influence

Sales/CS collaboration

B2B SaaS knowledge

Educación

Bachelor's degree in Marketing, Business or related field

MBA or related advanced degree preferred

Descripción del empleo

Bring your best and truest self. We celebrate what makes us different and what brings us all together. At Greenway Health, we are committed to an inclusive environment and a culture of belonging as we pursue our purpose of healthier communities, successful providers, and empowered patients. We are united in our goal to build the future of healthcare technology. Join us.

Senior Manager, Product Marketing

US - Remote

You Belong at Greenway

Bring your best and truest self. We celebrate what makes us different and what brings us all together. At Greenway Health, we are committed to an inclusive environment and a culture of belonging as we pursue our purpose of healthier communities, successful providers, and empowered patients. We are united in our goal to build the future of healthcare technology. Join us.

Job Description

The Senior Manager, Product Marketing is a senior individual contributor within Greenway Health’s Product Strategy Organization (PSO) responsible for defining, defending, and operationalizing Greenway’s market‑facing product value. This role owns Ideal Customer Profile (ICP) definition, persona and buying committee insight, positioning, messaging architecture, quantified value frameworks, competitive narrative, win/loss intelligence, objection insight, and lifecycle storytelling across the product portfolio. This position serves as the source of truth for product value, market positioning, and competitive differentiation. The role ensures Greenway has a single, consistent, evidence‑based value story across Product, Technology, Commercial, Marketing, Customer Success, and Analyst channels.

Essential Duties and Responsibilities

• The Senior Manager is expected to operate with high autonomy, executive presence, and strong cross‑functional influence.
• This is an individual contributor role with no people‑management accountability.
• Success requires the ability to set direction, create durable frameworks, synthesize customer and competitive signals, influence Product and Technology decisions, and translate insights into actionable recommendations for roadmap, pricing, packaging, launch readiness, and value realization.

Education and Experience

• Bachelor's degree in Marketing, Business, or a related discipline, or equivalent professional experience.
• MBA or other advanced degree preferred.
• Seven (7) or more years of experience in Product Marketing, Product Strategy, or related go‑to‑market (GTM) roles.
• Proven experience defining product positioning, messaging, and value frameworks in a B2B environment.
• Demonstrated experience partnering closely with Sales, Product, and Customer Success leadership teams.
• Healthcare, healthcare IT (HCIT), or enterprise SaaS experience strongly preferred.

Skills, Knowledge, and Abilities

• Deep expertise in product positioning, value articulation, and lifecycle messaging.
• Strong ability to translate complex product capabilities into clear, buyer‑centric value.
• Proven success influencing cross‑functional teams without direct authority.
• Experience synthesizing market, competitive, and customer insights into actionable strategy.
• Strong executive presence with the ability to present to senior Sales, Product, and Marketing leaders.
• Excellent written, verbal, and presentation skills.
• Data‑informed mindset with the ability to balance insight and narrative.
• Highly organized, self‑directed, and comfortable operating in a fast‑paced, evolving environment.
• High emotional intelligence and strong collaboration skills.

Work Environment/Physical Demands

• While at work, this position is primarily a sedentary job and requires that the associate can work in an environment where they will consistently be seated for the majority of the workday.
• This role requires that one can sit and regularly type on a keyboard the majority of the workday.
• This position requires the ability to observe a computer screen for long periods of time to observe their own and others’ work, as well as incoming and outgoing communications via the computer and/or mobile devices.
• The role necessitates the ability to listen and speak clearly to customers and other associates.

Here’s what we can offer you in exchange for youramazing work:

• Competitive pay and incentive plan
• Medical, dental and vision benefits
• Matching 401(k)
• Open paid time‑off programs
• Education reimbursement
• Growth potential for your career
• Corporate discounts

At Greenway, we strive to imagine, empower, engage, and inspire.Join us!

To learn more about Greenway, take a video tour of our office, and meet our employees, visit us at www.GreenwayHealth.com/careers .

Disclaimer

This Job Summary indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties as requested. Greenway Health, LLC is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, age, gender, national origin, sexual orientation, disability, or veteran status.

While this position is primarily remote, please note that if you reside within a 26‑mile radius of our corporate office, you will be required to work in a hybrid capacity. This means you will be expected to work on‑site at the corporate office for part of the week and remotely for the remainder. This hybrid arrangement is designed to foster team collaboration and engagement. Our corporate office is located at 4301 Boy Scout Blvd, Tampa, FL 33607. Please consider your proximity to this location when applying.

Important Notice Regarding Recruiting Practices

Greenway Health does not accept unsolicited agency or third‑party recruiter submissions unless the agency has been formally authorized in writing by Greenway Health. Any resumes or candidate information submitted without prior authorization will not be considered.

In addition, Greenway Health will never request personal financial information, payment of any kind, or sensitive data (such as Social Security numbers or bank details) during the application or interview process. If you are contacted by anyone claiming to represent Greenway Health and they request money, personal information, or anything unusual, please treat the communication as suspicious and report it immediately to [e-mail].

Greenway Health is committed to maintaining a secure, transparent, and trustworthy hiring process.