Senior Manager, Product Marketing

Greenway Health, LLC; Tampa (FL); Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental and vision benefits

Matching 401(k)

Open paid time‑off programs

Education reimbursement

Growth potential for your career

Corporate discounts

Job summary

Greenway Health, LLC is seeking a Senior Manager, Product Marketing to define ICPs, buyer insights, and from messaging architecture to quantified value across the product portfolio. You will own value stories across Product, Technology, Commercial, Marketing, Customer Success, and Analysts.

This senior IC works with cross‑functional teams, influences roadmap and GTM, and helps drive market differentiation. It is primarily remote, with hybrid on-site collaboration at our Tampa office as needed.

Qualifications

• 7+ years in Product Marketing, Product Strategy or GTM roles.
• Proven experience defining product positioning, messaging, and value frameworks in a B2B environment.
• Experience partnering with Sales, Product, and Customer Success leadership teams.

Responsibilities

• Operate with high autonomy, executive presence, and cross‑functional influence.
• This is an individual contributor role with no people‑management accountability.
• Set direction, create durable frameworks, translate insights into actionable roadmap, pricing, packaging, launch readiness, and value realization.

Skills

Product positioning

Value articulation

Lifecycle messaging

Cross-functional influence

Executive presence

Buyer insights

Data-informed storytelling

Market differentiation

Education

Bachelor's degree in Marketing/Business

MBA or advanced degree preferred

Tools

CRM/Analytics tools

Job description

Senior Manager, Product Marketing

The Senior Manager, Product Marketing is a senior individual contributor within Greenway Health’s Product Strategy Organization (PSO) responsible for defining, defending, and operationalizing Greenway’s market‑facing product value. This role owns Ideal Customer Profile (ICP) definition, persona and buying committee insight, positioning, messaging architecture, quantified value frameworks, competitive narrative, win/loss intelligence, objection insight, and lifecycle storytelling across the product portfolio. This position serves as the source of truth for product value, market positioning, and competitive differentiation. The role ensures Greenway has a single, consistent, evidence‑based value story across Product, Technology, Commercial, Marketing, Customer Success, and Analyst channels.

Essential Duties and Responsibilities

• The Senior Manager is expected to operate with high autonomy, executive presence, and strong cross‑functional influence.
• This is an individual contributor role with no people‑management accountability.
• Success requires the ability to set direction, create durable frameworks, synthesize customer and competitive signals, influence Product and Technology decisions, and translate insights into actionable recommendations for roadmap, pricing, packaging, launch readiness, and value realization.

Education and Experience

• High School Diploma/GED equivalancy
• Bachelor’s degree in Marketing, Business, or a related discipline, or equivalent professional experience.
  • MBA or other advanced degree preferred.
• Seven (7) or more years of experience in Product Marketing, Product Strategy, or related go‑to‑market (GTM) roles.
• Proven experience defining product positioning, messaging, and value frameworks in a B2B environment.
• Demonstrated experience partnering closely with Sales, Product, and Customer Success leadership teams.
• Healthcare, healthcare IT (HCIT), or enterprise SaaS experience strongly preferred.

Skills, Knowledge, and Abilities

• Deep expertise in product positioning, value articulation, and lifecycle messaging.
• Strong ability to translate complex product capabilities into clear, buyer‑centric value.
• Proven success influencing cross‑functional teams without direct authority.
• Experience synthesizing market, competitive, and customer insights into actionable strategy.
• Strong executive presence with the ability to present to senior Sales, Product, and Marketing leaders.
• Excellent written, verbal, and presentation skills.
• Data‑informed mindset with the ability to balance insight and narrative.
• Highly organized, self‑directed, and comfortable operating in a fast‑paced, evolving environment.
• High emotional intelligence and strong collaboration skills.

Work Environment/Physical Demands

• While at work, this position is primarily a sedentary job and requires that the associate can work in an environment where they will consistently be seated for the majority of the workday.
• This role requires that one can sit and regularly type on a keyboard the majority of the workday.
• This position requires the ability to observe a computer screen for long periods of time to observe their own and others’ work, as well as incoming and outgoing communications via the computer and/or mobile devices.
• The role necessitates the ability to listen and speak clearly to customers and other associates.

Benefits

• Competitive pay and incentive plan
• Medical, dental and vision benefits
• Matching 401(k)
• Open paid time‑off programs
• Education reimbursement
• Growth potential for your career
• Corporate discounts

While this position is primarily remote, please note that if you reside within a 26‑mile radius of our corporate office, you will be required to work in a hybrid capacity. This means you will be expected to work on‑site at the corporate office for part of the week and remotely for the remainder. This hybrid arrangement is designed to foster team collaboration and engagement. Our corporate office is located at 4301 Boy Scout Blvd, Tampa, FL 33607. Please consider your proximity to this location when applying.

Greenway Health, LLC is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, age, gender, national origin, sexual orientation, disability, or veteran status.