Senior Manager, Product Management - Consumer & Developer Experience (Marketing Audience Platforms Lead)

Capital One; Chicago (IL); On-site; USD 183,000 - 208,000; Full time

Job summary

Capital One seeks a Marketing Audience Platforms Lead to architect the enterprise data backbone powering real-time personalization. You will define a multi-year vision, integrating CDPs, identity resolution, and activation channels into a unified ecosystem, while maintaining governance and sub-second latency.

You will drive agentic AI and predictive modeling, enable self-service audience discovery for distributed business units, and partner with vendors to keep our tech stack cutting edge,

Qualifications

• Bachelor's or Master’s in a quantitative field or Business/Marketing, or equivalent experience
• 4 years of Product Management experience
• Experience translating business strategy into consumer-facing digital products

Responsibilities

• Architect Enterprise Audience Strategy and integrate CDPs, identity networks, and activation channels
• Pioneer agentic & predictive integrations for audience building
• Scale high-throughput platform performance with low latency and governance
• Deliver frictionless marketer enablement with self-service platforms
• Drive strategic ecosystem partnerships with vendors and data providers
• Embed governance & trust by design with data ethics and privacy compliance

Skills

Audience architecture

Predictive AI integration

Platform performance

Self-service enablement

Partnership management

Governance & privacy

Education

Bachelor's or Master’s degree in quantitative field or Business/Marketing

Job description

About the Role

As the Marketing Audience Platforms Lead, you will architect the enterprise data backbone that powers modern, real-time personalization across every customer touchpoint. In this role, you will define and execute the strategic evolution of our core audience platforms - transforming fragmented data layers and traditional segmentation into a high-performance, intelligent audience ecosystem powered by real-time resolution and agentic workflows. You sit at the critical intersection of customer data architecture, predictive AI, and omni-channel activation. You will champion frictionless, self-service audience discovery and activation for distributed Lines of Business (LOBs) while ensuring the underlying platform delivers sub-second latency, rock-solid governance, and petabyte-scale resilience. If you are passionate about transforming raw enterprise data into actionable, high-velocity customer intelligence that powers billions of interactions, this role is built for you.

What You’ll Do

• Architect Enterprise Audience Strategy: Define the multi-year vision for our marketing audience engine, seamlessly integrating Customer Data Platforms (CDPs), identity resolution networks, and downstream activation channels into a unified ecosystem.


• Pioneer Agentic & Predictive Integrations: Unlock the next frontier of audience building by integrating autonomous agentic AI and predictive modeling, enabling marketers to generate, refine, and optimize audiences via natural-language and automated workflows.


• Scale High-Throughput Platform Performance: Champion platform reliability, query efficiency, and low-latency activation across modern cloud data architectures in tight partnership with engineering and technical product teams.


• Deliver Frictionless Marketer Enablement: Establish a modern, multi-tenant self-service platform that eliminates operational dependencies, giving lines of business instant access to build, analyze, and syndicate high-value audiences.


• Drive Strategic Ecosystem Partnerships: Steer strategic alignment with tier-one audience and CDP vendors, cloud data providers, and system integrators to co-create roadmaps that keep our enterprise tech stack at the cutting edge.


• Embed Governance & Trust by Design: Establish robust, automated controls for data ethics, consumer privacy compliance (GDPR, CCPA, state privacy regulations), and role-based auditability without compromising marketing velocity.

Capital One Product Framework

In this role, you’ll be expected to demonstrate proficiency in five key areas which we consider to be the foundation for successful Product management:

• Human Centered - Obsesses about internal and external customer needs to reimagine and innovate product solutions


• Business Focused - Delivers game-changing outcomes by focusing on leverage and execution excellence


• Technology Driven - Leverages technology to deliver innovative and resilient solutions that enable both near term and long term value


• Integrated Problem Solving - Identifies and resolves complex problems to deliver outcomes while mitigating product risks


• Transformational Leadership - Leads cross functional teams to solve customer problems and drive organizational alignment

Basic Qualifications

Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date: A Bachelor's or Master’s Degree in a quantitative field (Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical Engineering, Information Systems or a related quantitative field), Business or Marketing OR Bachelor's degree in any field and 4 years of Product Management experience

Preferred Qualifications

Experience translating business strategy and analysis into consumer facing digital products

Immigration Sponsorship

At this time, Capital One will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (e.g. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, E-3, and O-1, or any other forms of work authorization that require immigration support from an employer)

Salaries

• McLean, VA: $200,700 - $229,100 for Sr. Mgr, Product Management


• New York, NY: $219,000 - $249,900 for Sr. Mgr, Product Management


• Plano, TX: $182,500 - $208,300 for Sr. Mgr, Product Management


• Richmond, VA: $182,500 - $208,300 for Sr. Mgr, Product Management


• Riverwoods, IL: $182,500 - $208,300 for Sr. Mgr, Product Management

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

Eligibility & Other

Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit.