Senior Manager, Product Management (Advanced Visualization Portfolio)

VB Spine, LLC; Leesburg, Northern (VA, KY); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401(k) match

PTO & holidays

Professional development

Job summary

VB Spine seeks a Senior Manager of Product Management for the Advanced Visualization Portfolio in Leesburg, VA. The role leads global portfolio strategy, market access, and commercial execution, partnering with Sales, Medical Education, R&D, and Operations to deliver portfolio performance.

You will guide lifecycle management, pricing strategies, and evidence generation while shaping the long-range product roadmap and integrated business planning. Strong collaboration and leadership are essential.

Qualifications

• 10+ years of professional experience
• 7+ years in medical device, marketing, or sales (capital equipment experience preferred)
• Strong strategic thinking, analytical, and problem-solving skills
• Excellent communication, presentation, and interpersonal abilities
• Proven ability to manage multiple priorities and influence without direct authority

Responsibilities

• Lead full product lifecycle management, including launch planning and end-of-life strategy
• Define portfolio strategy: positioning, pricing, market access, go-to-market
• Partner with R&D, Clinical, Regulatory to align development with customer needs
• Establish and oversee clinical evidence generation and claims strategy
• Develop long-range strategic and annual marketing plans
• Translate commercial strategy into demand forecasts and align with supply chain
• Lead lifecycle planning to minimize inventory exposure
• Lead market research and competitive analysis to identify growth opportunities
• Build cross-functional relationships and drive alignment across the organization
• Coach and develop a high-performing product management team

Skills

Strategic thinking

Analytical skills

Communication

Presentation skills

Interpersonal abilities

Influence without authority

Cross-functional leadership

MS Office

Tools

Microsoft Office (Excel, Word, PowerPoint)

Job description

Senior Manager, Product Management (Advanced Visualization Portfolio)

Senior Manager, Product Management (Advanced Visualization Portfolio)

Location: Leesburg, VA
Company: VB Spine

Looking for a career where your work truly matters? At VB Spine, you’ll be part of a mission-focused team driving innovation that supports surgeons during life-changing spinal procedures. We’re looking for a strategic, high-impact leader who can shape portfolio direction, influence across functions, and drive meaningful business outcomes.
As a Senior Manager of Product Management, you will lead the marketing strategy across multiple key brands, overseeing the VB Spine advanced visualization portfolio, market access, and commercial execution. This role partners closely with Sales, Customer Excellence, Medical Education, R&D, and Operations to deliver strong portfolio performance. You will represent the portfolio globally and play a critical role in developing and executing successful go-to-market strategies.

What You’ll Do:

• Lead full product lifecycle management, including launch planning, commercialization, multi-generational roadmapping, and end-of-life strategy
• Define portfolio strategy, including positioning, pricing, market access, procedure development, and go-to-market execution
• Partner with R&D, Clinical, and Regulatory teams to align new product development with customer needs and brand strategy
• Establish and oversee clinical evidence generation and claims strategy to support product adoption and reimbursement

Business Strategy

• Develop and execute long-range strategic plans and annual marketing plans aligned with business objectives and growth targets
• Partner in integrated business planning to align commercial expectations with operational capabilities
• Establish pricing strategy, including contract pricing, to optimize revenue, margin, and competitive positioning
• Advise on commercial models, channel strategy, and sales enablement to support business growth
• Manage marketing budgets and contribute to P&L performance through disciplined investment decisions

Integrated Business Planning

• Translate commercial strategy into accurate demand forecasts using market trends, sales inputs, inventory data, and product lifecycle insights
• Collaborate with Supply Chain and Operations to ensure alignment on capacity, supply continuity, and inventory targets
• Identify and mitigate risks related to supply disruption, excess inventory, and product obsolescence
• Lead lifecycle transition planning to minimize inventory exposure and optimize product transitions

Market Intelligence & Business Analytics

• Lead market research and competitive analysis to identify growth opportunities and emerging trends
• Build and maintain relationships with key opinion leaders, translating insights into actionable strategy
• Conduct financial and operational analyses to inform business decisions and portfolio performance
• Establish KPIs and evaluate performance through post-launch and ongoing portfolio reviews

Cross-Functional & People Leadership

• Lead, coach, and develop a high-performing product management team
• Build strong cross-functional relationships and alignment across the organization
• Make high-impact decisions that influence business performance and long-term growth
• Drive process improvements and remove obstacles to enable team success

What You Bring:

• 10+ years of professional experience
• 7+ years of experience in medical device, marketing, or sales (capital equipment experience preferred)
• Strong strategic thinking, analytical, and problem-solving skills
• Excellent communication, presentation, and interpersonal abilities
• Proven ability to manage multiple priorities and influence without direct authority
• Ability to navigate complex organizational structures and drive alignment
• Proficiency in Microsoft Office (Excel, Word, PowerPoint)

Why VB Spine?

We believe in growing talent from within. At VB Spine, you’ll get the training, mentorship, and support you need to build a strong foundation in the medical sales field. You’ll work alongside a high-performing team, gain valuable operating room experience, and take your first step toward a rewarding and meaningful career.

Compensation:
Pay for this role is competitive and based on experience, with additional factors like territory requirements, qualifications, and performance taken into account. The typical pay range for this position is $160,000 – $180,000 annually, with potential for bonuses and incentives plus benefits.

VB Spine reserves the right to offer compensation outside of this listed range. Final compensation is determined on a case-by-case basis and considers a variety of factors including experience level, skillset, and market conditions.

Benefits include:

• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO) and holidays
• Ongoing training and professional development opportunities
• Opportunity to grow within a fast-paced, dynamic company