Senior Manager, Prestige Beauty Influencer Strategy

Parfums Christian Dior; Shanghai (VA); On-site; USD 120,000 - 180,000; Full time

Job summary

Parfums Christian Dior, a premier luxury beauty house, seeks a strategic Social Marketing & Influencer Lead to drive omnichannel campaigns across China and international markets. You will shape content strategies, manage top-to-mid tier creators, and integrate with e-commerce, retail events, and brand storytelling.

The role requires deep experience in social platforms (RED, Douyin, WeChat, Weibo), strong leadership, and a proven track record of delivering elevated brand experiences while meeting

Qualifications

• Omnichannel mindset spanning online and offline marketing strategies.
• Deep understanding of prestige beauty across skincare, makeup, fragrance.
• Expert knowledge of RED, Douyin, and social commerce tools.
• Ability to translate engagement into full-channel commercial plans.
• Exceptional taste aligned with luxury brand image.
• Strong English and Mandarin communication for cross-border roles.

Responsibilities

• Oversee omnichannel influencer strategy and seeding programs.
• Manage end-to-end campaign execution across platforms (RED, Douyin, WeChat, Weibo).
• Coordinate offline retail events and boutique activations to drive foot traffic.
• Optimize influencer spend against ROI benchmarks and SOV metrics.
• Collaborate with PR, e-commerce, and performance marketing teams.
• Ensure brand compliance and risk management in content creation.

Skills

Omnichannel Mindset

Category Experience

Platform Mastery

Commercial & Data Acumen

Aesthetic Judgment

Language & Leadership

Job description

Parfums Christian Dior, a premier luxury beauty house, seeks a strategic Social Marketing & Influencer Lead to drive omnichannel campaigns across China and international markets. You will shape content strategies, manage top-to-mid tier creators, and integrate with e-commerce, retail events, and brand storytelling.

The role requires deep experience in social platforms (RED, Douyin, WeChat, Weibo), strong leadership, and a proven track record of delivering elevated brand experiences while meeting