Fragrance Influencer Marketing Lead

Parfums Christian Dior; Virginia (MN); On-site; USD 120,000 - 160,000; Full time

Job summary

Parfums Christian Dior is seeking an experienced Influencer Marketing professional to lead the Fragrance category strategy and creator programs. This role focuses on mid-tier influencers, micro-influencers and KOCs, translating global strategy into category-specific plans and measurable social impact.

You will drive creator portfolio development, trend mapping, and geo-targeted campaigns across RED, Douyin, WeChat and Weibo, ensuring luxury brand standards and strong ROI.

Qualifications

• 5+ years in Luxury/Prestige Beauty or related fields with hands-on Influencer Marketing experience.
• Strong understanding of Fragrance & creator ecosystem and platform dynamics.
• Ability to connect social engagement with traffic, search and conversion.

Responsibilities

• Define and manage Fragrance influencer strategy and creator portfolio.
• Translate strategy into annual/quarterly campaign plans for Fragrance.
• Build and optimize mid-tier to KOC creator networks; identify opportunities and trends.
• Oversee creator segmentation, briefs, and content approaches aligned with luxury visuals.
• Manage budgets across paid collaborations, product seeding and agency support.
• Lead end-to-end activation across RED, Douyin, WeChat and Weibo.
• Ensure content quality and brand compliance across creators and platforms.

Skills

Influencer Marketing

Social Marketing

Content creation

Communication skills

Mandarin/English bilingual

Tools

RED

Douyin

WeChat/Weibo

Job description

Parfums Christian Dior is seeking an experienced Influencer Marketing professional to lead the Fragrance category strategy and creator programs. This role focuses on mid-tier influencers, micro-influencers and KOCs, translating global strategy into category-specific plans and measurable social impact.

You will drive creator portfolio development, trend mapping, and geo-targeted campaigns across RED, Douyin, WeChat and Weibo, ensuring luxury brand standards and strong ROI.