Senior Manager, Performance Marketing

Evolve Vacation Rental; United States; Hybrid; USD 160,000 - 190,000; Full time

Benefits offered by this job

Equity & 401k

Parental leave

Health/Dental/Vision

Mental health support

PTO & holidays

Travel perks

Learning & development

Employee Resource Groups

Job summary

Evolve Vacation Rental in the United States is seeking a Senior Manager of Performance Marketing to own paid acquisition end-to-end—channel mix, budgets, campaigns, and creative strategy—against a monthly qualified-lead target and eight-figure annual spend. You’ll operate directly in Google Ads and Meta, shaping the program as we bring it in-house and explore new channels.

This senior individual-contributor role sits on a small, high-ownership Growth team.

Qualifications

• 7+ years in performance marketing or digital media buying.
• Hands-on ownership of paid search and paid social campaigns.
• Experience scaling paid acquisition against CAC/CPA targets at eight-figure spend.
• Deep platform expertise in Google Ads and/or Meta.
• Experience transitioning work in-house from external agencies.
• Forecasting and budgeting ownership for monthly spend and volume inputs.
• Strong analytical skills; comfortable with SQL and data interpretation.
• Experience developing paid creative strategy with partners.

Responsibilities

• Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, and new test channels.
• Be hands-on in Google Ads and Meta to build and optimize campaigns.
• Build audience strategy across prospecting, retargeting, and first-party data.
• Design and analyze structured tests across audience, creative, bidding, and landing destinations.
• Launch new channels zero-to-one with measurement plans before spend.
• Partner with analytics, product, and sales on full-funnel attribution.

Skills

Performance marketing

Paid search

Paid social

Campaign optimization

Analytics & SQL

Forecasting & budgeting

Creative testing

Agency management

Tools

Google Ads

Meta (Facebook)

Programmatic

Direct Mail

SQL

Job description

At Evolve, we're on a mission to make vacation rental easy for everyone. Our high-performing, customer-obsessed team runs on curiosity, communication, and accountability-working together to create exceptional experiences for our owners and guests. Whether solving big challenges, delivering outstanding results, or celebrating wins, we approach every day with purpose and passion. If you're ready to join a mission-driven company where every teammate has the opportunity to thrive, Evolve might just be the place for you.

Why this role

As Senior Manager of Performance Marketing, you'll own Evolve's paid acquisition program end-to-end - the channel mix, the budget, the campaigns, the creative strategy, and the agency relationships - against a monthly qualified-lead target and a cost per qualified lead. You'll decide where an eight-figure annual media budget goes, and you'll be in the platforms making those decisions yourself. The timing matters; We're winding down a search agency contract and bringing that work in-house, which means you'll be rebuilding the program rather than inheriting a finished one. We're also opening channels Evolve has never run - so a meaningful part of the first year is zero-to-one work. This is a senior individual-contributor role on a small, flat, high-ownership team. You'll lead through evidence and influence rather than headcount.

The team

Growth owns Evolve's owner-acquisition funnel from first impression to a signed agreement, across five programs: Attract, Convert, Launch, Nurture, and Foundations. This role owns Attract. It's a small team by design, which means less process, more surface area, and a direct line from your decisions to the company's number.

What you'll do

• Channel Strategy & Budget
  • Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and new test channels - strategy, campaign structure, bidding, budgets, pacing, and performance
  • Monitor qualified-lead delivery against plan and forecast, diagnose what's driving it, and decide where the next dollar is most likely to generate efficient volume
  • Own the monthly spend and volume inputs to the marketing forecast, and re-plan in-month when delivery moves
• Hands-On Campaign Management
  • Be hands-on in the platforms. Google Ads and Meta are yours to build and optimize directly, not to review in a weekly deck
  • Build audience strategy across prospecting, retargeting, customer lists, lookalikes, and Evolve's own first-party data on properties, permits, and owners
  • Design and analyze structured tests across audience, creative, bidding, placement, geography, and landing destination
• New Channels & Creative
  • Launch new channels from zero to one - Performance Max, connected TV, podcast, and an expanded direct mail program - with a plan for how each will be measured before it spends
  • Develop paid creative strategy with our creative partners: messaging, format, testing frameworks, and the analysis that decides what scales and what gets cut
• Measurement & Partnership
  • Help us build a real read on instrumentality and on the offline channels we currently can't see, and partner on the attribution work behind it
  • Partner with analytics, product, and sales on the full funnel from impression to signed agreement

What makes you a great fit

• 7+ years in performance marketing or digital media buying, with hands-on ownership of paid search and paid social campaigns
• Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend
• Deep platform expertise in Google Ads and/or Meta - campaign structure, bidding, budget pacing, audience management, creative testing, and optimization
• Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house
• Ownership of forecasting - the monthly spend and volume inputs to a marketing plan, and the judgment to re-plan mid-month when delivery moves
• Strong analytical skills - you're comfortable in SQL and a product analytics tool, you interpret channel and funnel data yourself, and you make investment decisions
• Experience developing or executing paid creative strategy - messaging, format, testing, and analysis - in partnership with creative teams or agencies
• AI-native working style - you already use tools like Claude for analysis, creative iteration, and reporting; this is a baseline here, not a differentiator

Compensation

For this role, compensation is based on a base salary plus a department variable annual bonus. Our base salary range is $160,000-$190,000.

Location

All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you're planning to move soon, please let us know, and we'll be happy to review your application again.

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How we reward Evolvers

We're intentional about offering benefits that empower every Evolver to thrive both professionally and personally because they're more than perks-they're investments in our customer-obsessed, high-performing team.

We believe in treating others as they want to be treated, providing benefits that deliver real value, and challenging the status quo to meet the diverse needs of our team. Whether it's helping you take care of your health, plan for the future, or celebrate life's milestones, our offerings are designed to support you every step of the way.

• Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
• Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
• Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance.
• Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you.
• Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
• Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact.
• Connection: Employee Resource Groups celebrating our diverse communities at Evolve.

How we work together

With our core values as our guide, every Evolver helps shape the company we want to work for and the people we want to be. We've cultivated a culture of collaboration, care, and responsibility that we can all be proud of, and we're excited to see what you'll bring as your authentic self.

Still curious about who we are and what we do? Read more about our business and our culture at evolve.com.

EEO

At Evolve, we are committed to diversity and inclusion. As an equal opportunity employer, all qualified candidates will be considered for employment without regard to race, color, creed, religion, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, marital status, national origin, ancestry, citizenship status, military service or veteran status, physical or mental disability, or any other legally protected characteristic. Evolve participates in e-Verify for all positions.

If you have a disability or special need that requires accommodation at any point in the hiring process, please let your recruiter know.