Senior Manager, Partner GTM - AIforce

Salesforce; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Salesforce is seeking a Senior Manager, GTM to drive activation and co-selling motions for AIforce, our Anthropic partnership. This role connects Salesforce and Anthropic field teams to accelerate pipeline, adoption, and revenue outcomes.

You will design enablement programs, manage joint pipeline, and define KPIs to track success. The position emphasizes strategic alignment, execution excellence, and strong stakeholder management.

Qualifications

• 7+ years of experience in GTM, partner sales, or channel/alliance management.
• Experience building and scaling co-sell motions with strategic technology partners.
• Strong cross-functional leadership to influence sales and partner stakeholders.
• Familiarity with AI/LLM partner ecosystems (Anthropic, OpenAI) is a strong plus.
• Analytical rigor and ability to define KPIs, build dashboards, and present to executives.

Responsibilities

• Activating the GTM plan for Claudeforce, translating strategy into a repeatable co-sell motion with Anthropic field.
• Build and manage joint pipeline with Anthropic—identifying whitespace accounts, co-selling opportunities, and top accounts with Account Executives.
• Design and run enablement programs (playbooks, battle cards, training) for the Salesforce field to position and sell Claude.
• Serve as the point of contact with Anthropic's partnership and field organizations for daily GTM execution and escalations.
• Define and track activation KPIs (adoption, co-sell pipeline, win rates) and report progress to senior leadership.
• Lead customer activation campaigns targeting top accounts to drive post-sale adoption with Customer Success.

Skills

GTM strategy

Partner sales

Cross-functional leadership

AI/LLM ecosystems

Enterprise SaaS experience

Salesforce CRM

Tools

Salesforce CRM

Job description

Job Category

Sales

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

About the Role

Salesforce is looking for a Senior Manager, GTM to drive customer activation and co-selling motions for AIforce, our joint solutions built in partnership. This is a high-visibility, cross-functional role responsible for turning strategic alignment with Anthropic into measurable pipeline, adoption, and revenue outcomes. You'll act as the connective tissue between the Salesforce and Anthropic field teams to accelerate customer success.

Why This Role Matters

AIforce represents a flagship AI partnership for Salesforce and a strategic priority for the company. This role will directly shape how Salesforce and our partner ecosystem jointly activate customers, drive co-sell revenue, and establish a scalable playbook for future AI partnerships.

What You'll Do

• Activating the GTM plan for Claudeforce, translating executive strategy into a repeatable co-sell motion with Anthropic field
• Build and manage joint pipeline with Anthropic - identifying whitespace accounts, co-selling opportunities, and top-account targeting in partnership with Account Executives
• Design and run enablement programs (playbooks, battle cards, training) to arm the Salesforce field with the tools to position and sell Salesforce in Claude
• Serve as the a point of contact with Anthropic's partnership and field organizations for day-to-day GTM execution, field support and escalations
• Define and track activation KPIs (customer adoption, co-sell pipeline generation, win rates, time-to-value) and report progress to senior leadership.
• Lead customer activation campaigns targeting top accounts to drive adoption post-sale, working closely with Customer Success

What You'll Bring

• 7+ years of experience in GTM, partner sales, or channel/alliance management, ideally within enterprise SaaS or AI/platform ecosystems.
• Proven track record building and scaling co-sell motions with strategic technology partners.
• Strong cross-functional leadership skills including the ability to influence sales and partner stakeholders
• Familiarity with AI/LLM partner ecosystems (e.g., Anthropic, OpenAI) and enterprise AI adoption trends is a strong plus.
• Analytical rigor and comfort defining KPIs, building pipeline dashboards, and presenting to executive audiences
• Excellent communication and relationship management skills
• Experience with Salesforce CRM/Sales Cloud and partner tools

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee o