Senior Manager, Paid Social Media

Sensaria; Morrisville (NC); Remote; USD 80,000 - 120,000; Full time

Job summary

Sensaria, a leader in the Wall Decor and Print-On-Demand industry, is seeking a Paid Social Media Senior Manager. The successful candidate will be responsible for strategizing and managing paid social campaigns across multiple platforms to drive growth and enhance brand awareness. This leadership role requires a proven track record in the field and the capability to manage a dynamic team.

Benefits

Competitive salary and benefits package.

Paid maternity & paternity leave.

Medical, Dental, Vision coverage.

401K with options.

Vacation days and sick leave.

Qualifications

• 5+ years of experience in paid social media marketing.
• Strong analytical skills for data-driven decisions.
• Experience managing large-scale campaigns.

Responsibilities

• Develop and implement paid social media strategies.
• Oversee execution of campaigns and budget management.
• Lead and mentor the paid social team.

Skills

Analytical Skills

Budget Management

Communication

Leadership

Education

Bachelor's degree in Marketing or Business

Tools

Google Analytics

Job description

About Sensaria
Sensaria is a leader in the Wall Decor and Print-On-Demand industry. We operate 8+ e-commerce storefronts, two business-to-business brands, in-house art creation, and coast-to-coast production facilities. Sensaria brings moments and art to life. We are proud to be a leading innovator in our industry, enabling more for our customers, more products, more quality and speed. We are enthusiastic, we think bigger and work hard to unlock opportunity and achieve incredible results. We are seeking a to join our team and contribute to our ongoing success. We are seeking a highly motivated and experienced Paid Social Media Senior Manager to join our team and drive significant growth through strategic and innovative paid social campaigns.
What you’ll do:
The Paid Social Media Sr. Manager, will be a key leader within our marketing team, responsible for developing, executing, and optimizing our paid social media strategy across various platforms. This role will drive significant revenue and customer acquisition through the management of paid social campaigns, budget allocation, performance analysis, and team leadership. The ideal candidate has a deep understanding of the paid social landscape, a proven track record of delivering results, and a passion for staying ahead of the curve in this rapidly evolving field.
Role Responsibilities:

• Strategy & Execution: Develop and implement comprehensive paid social media strategies across platforms (e.g., Meta, TikTok, Pinterest, LinkedIn) to achieve business objectives, including customer acquisition, brand awareness, and revenue growth.
• Campaign Management: Oversee the end-to-end execution of paid social campaigns, including campaign setup, targeting, ad creative development, budget management, and performance tracking.
• Budget Management: Manage and optimize significantly paid social budgets, ensuring efficient allocation of resources to maximize ROI and achieve KPIs.
• Performance Analysis & Reporting: Analyze campaign performance data, identify trends and insights, and provide regular reports to stakeholders, including recommendations for optimization and future strategies.
• Team Leadership: Lead and mentor a team of paid social specialists, fostering a collaborative and high-performing environment.
• Creative Collaboration: Work closely with creative teams to develop compelling ad creatives that resonate with target audiences and drive desired actions.
• Testing & Optimization: Implement rigorous testing methodologies (A/B testing, multivariate testing) to optimize ad creative, targeting, bidding strategies, and landing pages.
• Broad Social Platform Expertise: Stay up to date on the latest paid social media trends, platform updates, and best practices, and identify new opportunities to leverage emerging platforms and technologies.
• Cross-Functional Collaboration:** Collaborate with other marketing teams (e.g., brand, content, SEO) to ensure integrated marketing campaigns and consistent brand messaging.
• Vendor Management: Manage relationships with external agencies and vendors, ensuring they deliver high-quality work and meet performance expectations.

Basic Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of direct experience in paid social media marketing, with a strong track record of success in managing large-scale campaigns.
• 5+ years direct experience in a team lead/ leadership role, with proven ability to build and manage high-performing teams. (future state is this role will manage the Paid team)
• Deep expertise in paid social advertising platforms (e.g., Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads) and ad management tools.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Proficiency in using analytics platforms (e.g., Google Analytics), and reporting tools.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently, manage multiple projects, and prioritize effectively in a fast-paced environment.
• Strong understanding of attribution models and measurement strategies.
• Proven ability to manage significant budgets and deliver against KPIs (e.g., ROAS, CPA, CPL).

Preferred Qualifications:

• Experience with Google Analytics (GA4), spreadsheets, and data visualization tools
• Experience managing budgets exceeding >$500K per month.

Benefits:
* Competitive salary and benefits package.
* Opportunity to work for a growing and leader in the print-on-demand space
* Collaborative and supportive remote work environment- This position can be anywhere in the United States.

Benefits: Sensaria offers a competitive compensation package, which includes vacation days, sick days, paid holidays, a paid floating holiday of your choice, paid maternity & paternity leave, along with Medical, Dental, Vision, 401K, STD, LTD, Optional Life insurance, and opportunities for professional development. We are dedicated to creating an inclusive and collaborative workplace where every team member can thrive.

EEO Statement:

Sensaria, Formerly Circle Graphics Decor, and it's subsidiaries and acquired companies, (The Company) is an equal employment opportunity employer. The Company’s policy is to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, religion, national origin, age, disability, or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any protected category, characteristic or status. It is also the Company’s policy to comply with all applicable state, federal and local laws respecting consideration of unemployment status in making hiring decisions.

The Company complies with the ADA, the ADAAA and applicable state law and considers reasonable accommodation measures that may be necessary for qualified applicants/employees to perform the essential functions of the job. Hire may be contingent upon a post-offer medical examination, and skill and agility tests, as appropriate for the position. Assistance For the Disabled Alternative formats of this Privacy Policy are available to individuals with a disability. Please contact [e-mail] for assistance.

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